Beauty and personal care · County · New Hampshire
Nail salons in Rockingham County, NH
How Rockingham County, NH compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #623 of 1,328 scored counties
#8 of 8 scored counties in New Hampshire
- Listings
- 86
- 22 chain locations (26%)
- Official establishments
- 58
- +3.6% since 2019
- Household spending a year
- $157M
- On personal care products and services · $1,231 a household
- Spending per listing
- $1.8M
- 9% above the U.S.
- Listings per 10k households
- 6.7
- 12% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the nail salons around any address in Rockingham County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Rockingham County comes to about $157M a year: $1,231 per household, 22% above the U.S. average. That is about $1.8M of household spending for each salon on map listings, 9% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
Rockingham County has 86 nail salons on map listings as of September 2026. 22 of them (26%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 6.7, 12% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Rockingham County was 58 in 2023, up 3.6% from 2019. That is one for every 2,199 households, against one for every 3,754 across the U.S. Official counts list 35 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $560K have gone to businesses classed as nail salons in Rockingham County.
Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%). Rockingham County scores 52 (upper middle) on the Groundwork market score for nail salons, ranking #623 of 1,328 scored counties and #8 of 8 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 5.1 | 6.0 |
| Spending per listing | $1.8M | $2.2M | $1.7M |
| Households per official establishment | 2,199 | 3,232 | 3,754 |
| Official establishment growth, 2019–2023 | +3.6% | +10.3% | +23.2% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,231 | $1,123 | $1,005 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 52 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56 → 58+3.6% over the period
- Employees, 2023
- 318
- Annual payroll, 2023
- $9.5M
- One-person businesses, 2023
- 35Businesses with no payroll
- Map listings, September 2026
- 8622 chain locations
- Listings at the U.S. rate for this spending
- 94The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $560K
SBA-backed loans to businesses classed as nail salons in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for nail salons, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cheshire County, NH | 81 | 8 | 2.6 | $3.9M | +2.3% | #35 of 1,328 |
| 2Carroll County, NH | 79 | 8 | 3.7 | $2.8M | +5.0% | #56 of 1,328 |
| 3Strafford County, NH | 68 | 21 | 4.0 | $2.7M | +3.0% | #189 of 1,328 |
| 4Grafton County, NH | 68 | 19 | 5.1 | $2.1M | +2.2% | #194 of 1,328 |
| 5Belknap County, NH | 64 | 9 | 3.4 | $3.1M | +2.1% | #282 of 1,328 |
| 6Merrimack County, NH | 58 | 31 | 5.1 | $2.1M | +2.6% | #456 of 1,328 |
| 7Hillsborough County, NH | 56 | 95 | 5.6 | $2.1M | +2.5% | #509 of 1,328 |
| 8Rockingham County, NH | 52 | 86 | 6.7 | $1.8M | +3.0% | #623 of 1,328 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons42
- Barbershops70
- Nail salons52
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Rockingham County, NH?
Map listings as of September 2026 show 86 nail salons in Rockingham County. 22 of them (26%) are chain locations. The listings count nail salons. Official counts show 58 businesses with payroll classed as nail salons in 2023, up 3.6% from 2019. Official counts also show 35 one-person businesses without payroll.
How much do households in Rockingham County, NH spend on personal care products and services?
About $157M a year, or $1,231 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 86 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for nail salons?
Rockingham County has 6.7 nail salons per 10,000 households, 12% above the U.S. rate of 6.0. Spending per salon is $1.8M, 9% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Rockingham County would have about 94, against 86 on map listings. There is one business with payroll in the industry for every 2,199 households, against one for every 3,754 across the U.S. The official count rose 3.6% from 2019 to 2023, against +23.2% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 52 for nail salons (upper middle), #623 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.