Beauty and personal care · County · New Hampshire
Nail salons in Grafton County, NH
How Grafton County, NH compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #194 of 1,328 scored counties
#4 of 8 scored counties in New Hampshire
- Listings
- 19
- 5 chain locations (26%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $39.5M
- On personal care products and services · $1,065 a household
- Spending per listing
- $2.1M
- 24% above the U.S.
- Listings per 10k households
- 5.1
- 15% below the U.S.
- Population, 2025
- 93,225
- +2.2% since 2020
See the nail salons around any address in Grafton County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 19 nail salons in Grafton County. Chain locations make up 26% of them, against 27% across the U.S. Per 10,000 households, that is 5.1, 15% below the U.S. rate of 6.0.
At $1,065 per household (6% above the U.S. average), households in Grafton County spend about $39.5M a year on personal care products and services. That is about $2.1M of household spending for each salon on map listings, 24% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Grafton County was 5 in 2023. That is one for every 7,421 households, against one for every 3,754 across the U.S. Another 19 one-person businesses have no payroll, by official counts.
Population estimates show Grafton County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Grafton County scores 68 (upper middle) on the Groundwork market score for nail salons, ranking #194 of 1,328 scored counties and #4 of 8 scored counties in New Hampshire. That puts it in the top quarter of counties.
How Grafton County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Grafton County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.1 | 5.1 | 6.0 |
| Spending per listing | $2.1M | $2.2M | $1.7M |
| Households per official establishment | 7,421 | 3,232 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +10.3% | +23.2% |
| Population growth, 2020–2025 | +2.2% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,065 | $1,123 | $1,005 |
| Median household income | $88,261 | $99,031 | $80,734 |
| Groundwork market score | 68 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 17
- Annual payroll, 2023
- $611K
- One-person businesses, 2023
- 19Businesses with no payroll
- Map listings, September 2026
- 195 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Grafton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Grafton County
- Population, 2025 estimate
- 93,225+2.2% since 2020
- Households
- 37,107
- Median age
- 45.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 1,709 sq. mi.
- People per square mile
- 54
- Median household income
- $88,261+39.2% vs. 2015–2019, before inflation
- Average household income
- $125,563
- Median home value
- $344,500
- Jobs located here
- 53,397
- Daytime population
- 103,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Grafton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for nail salons, numbered among those based in New Hampshire, with Grafton County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cheshire County, NH | 81 | 8 | 2.6 | $3.9M | +2.3% | #35 of 1,328 |
| 2Carroll County, NH | 79 | 8 | 3.7 | $2.8M | +5.0% | #56 of 1,328 |
| 3Strafford County, NH | 68 | 21 | 4.0 | $2.7M | +3.0% | #189 of 1,328 |
| 4Grafton County, NH | 68 | 19 | 5.1 | $2.1M | +2.2% | #194 of 1,328 |
| 5Belknap County, NH | 64 | 9 | 3.4 | $3.1M | +2.1% | #282 of 1,328 |
| 6Merrimack County, NH | 58 | 31 | 5.1 | $2.1M | +2.6% | #456 of 1,328 |
| 7Hillsborough County, NH | 56 | 95 | 5.6 | $2.1M | +2.5% | #509 of 1,328 |
| 8Rockingham County, NH | 52 | 86 | 6.7 | $1.8M | +3.0% | #623 of 1,328 |
Other business types in Grafton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas55
- Hair salons57
- Barbershops71
- Nail salons68
- Spas and skin care63
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Grafton County, NH?
There are 19 nail salons on map listings in Grafton County as of September 2026. 5 of them (26%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Official counts list 19 one-person businesses without payroll.
How much do households in Grafton County, NH spend on personal care products and services?
About $39.5M a year, or $1,065 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 19 nail salons on map listings, it comes to $2.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 37,107 households in Grafton County and national spending patterns by income.
How does Grafton County, NH compare with the U.S. for nail salons?
Grafton County has 5.1 nail salons per 10,000 households, 15% below the U.S. rate of 6.0. Spending per salon is $2.1M, 24% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Grafton County would have about 24, against 19 on map listings. There is one business with payroll in the industry for every 7,421 households, against one for every 3,754 across the U.S.
How fast is Grafton County, NH growing?
Population estimates put Grafton County at 93,225 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 37,107 households. The median household income in Grafton County is $88,261 a year, 9% above the U.S. median of $80,734. That rose 39.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grafton County scores 68 for nail salons (upper middle), #194 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Grafton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Grafton County
Screening a site or an acquisition in Grafton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.