Groundwork

Beauty and personal care · County · Nebraska

Nail salons in Lancaster County, NE

Competitor counts, household spending and official business counts for nail salons in Lancaster County, NE, set against other counties and the U.S.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #275 of 1,328 scored counties
#4 of 12 scored counties in Nebraska

Listings
78
21 chain locations (27%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$132.6M
On personal care products and services · $989 a household
Spending per listing
$1.7M
2% above the U.S.
Listings per 10k households
5.8
3% below the U.S.
Population, 2025
334,049
+3.4% since 2020

See the nail salons around any address in Lancaster County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Lancaster County spend about $132.6M a year on personal care products and services, or $989 per household, 2% below the U.S. average. That works out to $1.7M per salon, 2% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.

Lancaster County has 78 nail salons on map listings as of September 2026. 21 of them (27%) are chain locations, against 27% across the U.S. That comes to 5.8 for every 10,000 households, 3% below the U.S. rate of 6.0.

Official counts show 13 businesses with payroll classed as nail salons in Lancaster County in 2023. That is one for every 10,317 households, against one for every 3,754 across the U.S. Official counts list 724 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $253K have gone to businesses classed as nail salons in Lancaster County.

Between 2020 and 2025, the population of Lancaster County grew 3.4%, in step with the U.S. (+3.1%). Lancaster County scores 65 (upper middle) on the Groundwork market score for nail salons, ranking #275 of 1,328 scored counties and #4 of 12 scored counties in Nebraska. That puts it in the top quarter of counties.

How Lancaster County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Lancaster County, NE compared with Nebraska and the U.S.
MeasureLancaster CountyNebraskaU.S.
Listings per 10k households5.84.46.0
Spending per listing$1.7M$2.3M$1.7M
Households per official establishment10,31715,3433,754
Official establishment growth, 2019–2023n/a+20.9%+23.2%
Population growth, 2020–2025+3.4%+2.8%+3.1%
Spending per household on personal care products and services$989$1,004$1,005
Median household income$74,793$76,475$80,734
Groundwork market score6570

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 13
Employees, 2023
30
Annual payroll, 2023
$847K
One-person businesses, 2023
724Businesses with no payroll
Map listings, September 2026
7821 chain locations
Listings at the U.S. rate for this spending
79The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$253K

SBA-backed loans to businesses classed as nail salons in Lancaster County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lancaster County

Population, 2025 estimate
334,049+3.4% since 2020
Households
134,126
Median age
36.2
Homes lived in by their owners
59%
Vehicles per household
1.9
Land area
838 sq. mi.
People per square mile
390
Median household income
$74,793+23.6% vs. 2015–2019, before inflation
Average household income
$99,420
Median home value
$275,200
Jobs located here
180,543
Daytime population
346,989Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lancaster County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for nail salons, numbered among those based in Nebraska, with Lancaster County marked.

Top counties in Nebraska

Counties in Nebraska ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE84385.1$2.3M+9.0%#25 of 1,328
2Douglas County, NE751255.2$2M+3.6%#92 of 1,328
3Dodge County, NE6653.3$2.9M+2.6%#240 of 1,328
4Lancaster County, NE65785.8$1.7M+3.4%#275 of 1,328
5Buffalo County, NE6384.0$2.4M+1.9%#324 of 1,328
6Adams County, NE5853.8$2.5M−0.3%#445 of 1,328
7Platte County, NE5385.9$1.6M+3.9%#600 of 1,328
8Madison County, NE5174.8$1.9M+1.6%#664 of 1,328
9Lincoln County, NE4174.7$1.9M−3.6%#921 of 1,328
10Hall County, NE35187.3$1.3M+1.4%#1,052 of 1,328

Other business types in Lancaster County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Lancaster County, NE?

Map listings as of September 2026 show 78 nail salons in Lancaster County. 21 of them (27%) are chain locations. The listings count nail salons. Official counts show 13 businesses with payroll classed as nail salons in 2023. Official counts also show 724 one-person businesses without payroll.

How much do households in Lancaster County, NE spend on personal care products and services?

About $132.6M a year, or $989 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 78 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 134,126 households in Lancaster County and national spending patterns by income.

How does Lancaster County, NE compare with the U.S. for nail salons?

Lancaster County has 5.8 nail salons per 10,000 households, 3% below the U.S. rate of 6.0. Spending per salon is $1.7M, 2% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Lancaster County would have about 79, against 78 on map listings. There is one business with payroll in the industry for every 10,317 households, against one for every 3,754 across the U.S.

How fast is Lancaster County, NE growing?

Population estimates put Lancaster County at 334,049 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 134,126 households. Median household income in Lancaster County is $74,793, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lancaster County scores 65 for nail salons (upper middle), #275 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lancaster County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Lancaster County

Screening a site or an acquisition in Lancaster County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lancaster County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.