Beauty and personal care · County · Nebraska
Nail salons in Otoe County, NE
The nail salons in Otoe County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.4M
- On personal care products and services · $1,006 a household
- Spending per listing
- $3.2M
- Too few listings to compare
- Listings per 10k households
- 3.1
- Too few listings to compare
- Population, 2025
- 16,531
- +3.9% since 2020
See the nail salons around any address in Otoe County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2 nail salons in Otoe County. That is 3.1 per 10,000 households.
At $1,006 per household (in line with the U.S. average), households in Otoe County spend about $6.4M a year on personal care products and services. That is about $3.2M of household spending for each salon on map listings. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Otoe County: counts under 3 aren’t published. Official counts list 3 one-person businesses without payroll.
Population estimates show Otoe County grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). With 2 nail salons on map listings, Otoe County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Otoe County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otoe County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 4.4 | 6.0 |
| Spending per listing | $3.2M | $2.3M | $1.7M |
| Households per official establishment | n/a | 15,343 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +20.9% | +23.2% |
| Population growth, 2020–2025 | +3.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,006 | $1,004 | $1,005 |
| Median household income | $82,188 | $76,475 | $80,734 |
| Groundwork market score | Not scored | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Otoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otoe County
- Population, 2025 estimate
- 16,531+3.9% since 2020
- Households
- 6,383
- Median age
- 42.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.2
- Land area
- 616 sq. mi.
- People per square mile
- 26
- Median household income
- $82,188+38.9% vs. 2015–2019, before inflation
- Average household income
- $104,311
- Median home value
- $201,600
- Jobs located here
- 5,857
- Daytime population
- 13,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for nail salons, numbered among those based in Nebraska, with Otoe County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 84 | 38 | 5.1 | $2.3M | +9.0% | #25 of 1,328 |
| 2Douglas County, NE | 75 | 125 | 5.2 | $2M | +3.6% | #92 of 1,328 |
| 3Dodge County, NE | 66 | 5 | 3.3 | $2.9M | +2.6% | #240 of 1,328 |
| 4Lancaster County, NE | 65 | 78 | 5.8 | $1.7M | +3.4% | #275 of 1,328 |
| 5Buffalo County, NE | 63 | 8 | 4.0 | $2.4M | +1.9% | #324 of 1,328 |
| 6Adams County, NE | 58 | 5 | 3.8 | $2.5M | −0.3% | #445 of 1,328 |
| 7Platte County, NE | 53 | 8 | 5.9 | $1.6M | +3.9% | #600 of 1,328 |
| 8Madison County, NE | 51 | 7 | 4.8 | $1.9M | +1.6% | #664 of 1,328 |
| 9Lincoln County, NE | 41 | 7 | 4.7 | $1.9M | −3.6% | #921 of 1,328 |
| 10Hall County, NE | 35 | 18 | 7.3 | $1.3M | +1.4% | #1,052 of 1,328 |
| Otoe County, NE | Not scored | 2 | 3.1 | $3.2M | +3.9% |
Other business types in Otoe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Otoe County, NE?
Otoe County has 2 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Otoe County: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.
How much do households in Otoe County, NE spend on personal care products and services?
About $6.4M a year, or $1,006 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $3.2M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 6,383 households in Otoe County and national spending patterns by income.
How does Otoe County, NE compare with the U.S. for nail salons?
Otoe County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Otoe County would have about 4, against 2 on map listings.
How fast is Otoe County, NE growing?
Population estimates put Otoe County at 16,531 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 6,383 households. The median household income in Otoe County is $82,188 a year, 2% above the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otoe County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otoe County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Otoe County
Screening a site or an acquisition in Otoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.