Beauty and personal care · County · Nebraska
Nail salons in Douglas County, NE
Competitor counts, household spending and official business counts for nail salons in Douglas County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #92 of 1,328 scored counties
#2 of 12 scored counties in Nebraska
- Listings
- 125
- 27 chain locations (22%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $249.8M
- On personal care products and services · $1,048 a household
- Spending per listing
- $2M
- 20% above the U.S.
- Listings per 10k households
- 5.2
- 13% below the U.S.
- Population, 2025
- 606,460
- +3.6% since 2020
See the nail salons around any address in Douglas County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Douglas County scores 75 (high) on the Groundwork market score for nail salons, ranking #92 of 1,328 scored counties and #2 of 12 scored counties in Nebraska. That puts it in the top 10% of counties for nail salons.
Households in Douglas County spend about $249.8M a year on personal care products and services, or $1,048 per household, 4% above the U.S. average. That is about $2M of household spending for each salon on map listings, 20% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 125 nail salons on map listings in Douglas County as of September 2026. Chain locations make up 22% of them, against 27% across the U.S. That is 5.2 per 10,000 households, 13% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in Douglas County was 16 in 2023. That is one for every 14,902 households, against one for every 3,754 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2M have gone to businesses classed as nail salons in Douglas County. Between 2020 and 2025, the population of Douglas County grew 3.6%, faster than the U.S. (+3.1%).
How Douglas County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 4.4 | 6.0 |
| Spending per listing | $2M | $2.3M | $1.7M |
| Households per official establishment | 14,902 | 15,343 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +20.9% | +23.2% |
| Population growth, 2020–2025 | +3.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,048 | $1,004 | $1,005 |
| Median household income | $80,391 | $76,475 | $80,734 |
| Groundwork market score | 75 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 16
- Employees, 2023
- 92
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 681Businesses with no payroll
- Map listings, September 2026
- 12527 chain locations
- Listings at the U.S. rate for this spending
- 150The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2M
SBA-backed loans to businesses classed as nail salons in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 606,460+3.6% since 2020
- Households
- 238,430
- Median age
- 36.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 327 sq. mi.
- People per square mile
- 1,809
- Median household income
- $80,391+24.4% vs. 2015–2019, before inflation
- Average household income
- $114,185
- Median home value
- $266,100
- Jobs located here
- 360,817
- Daytime population
- 660,547Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for nail salons, numbered among those based in Nebraska, with Douglas County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 84 | 38 | 5.1 | $2.3M | +9.0% | #25 of 1,328 |
| 2Douglas County, NE | 75 | 125 | 5.2 | $2M | +3.6% | #92 of 1,328 |
| 3Dodge County, NE | 66 | 5 | 3.3 | $2.9M | +2.6% | #240 of 1,328 |
| 4Lancaster County, NE | 65 | 78 | 5.8 | $1.7M | +3.4% | #275 of 1,328 |
| 5Buffalo County, NE | 63 | 8 | 4.0 | $2.4M | +1.9% | #324 of 1,328 |
| 6Adams County, NE | 58 | 5 | 3.8 | $2.5M | −0.3% | #445 of 1,328 |
| 7Platte County, NE | 53 | 8 | 5.9 | $1.6M | +3.9% | #600 of 1,328 |
| 8Madison County, NE | 51 | 7 | 4.8 | $1.9M | +1.6% | #664 of 1,328 |
| 9Lincoln County, NE | 41 | 7 | 4.7 | $1.9M | −3.6% | #921 of 1,328 |
| 10Hall County, NE | 35 | 18 | 7.3 | $1.3M | +1.4% | #1,052 of 1,328 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons49
- Barbershops62
- Nail salons75
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Douglas County, NE?
As of September 2026, map listings count 125 nail salons in Douglas County. 27 of them (22%) are chain locations. The listings count nail salons. Official counts show 16 businesses with payroll classed as nail salons in 2023. Another 681 one-person businesses have no payroll, by official counts.
How much do households in Douglas County, NE spend on personal care products and services?
About $249.8M a year, or $1,048 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 125 nail salons on map listings, it comes to $2M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 238,430 households in Douglas County and national spending patterns by income.
How does Douglas County, NE compare with the U.S. for nail salons?
Douglas County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $2M, 20% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Douglas County would have about 150, against 125 on map listings. There is one business with payroll in the industry for every 14,902 households, against one for every 3,754 across the U.S.
How fast is Douglas County, NE growing?
Population estimates put Douglas County at 606,460 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 238,430 households. Median household income in Douglas County is $80,391, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 75 for nail salons (high), #92 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.