Groundwork

Beauty and personal care · County · Nebraska

Nail salons in Scotts Bluff County, NE

How Scotts Bluff County, NE compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 31 out of 100: Lower middle

Ranked #1,122 of 1,328 scored counties
#12 of 12 scored counties in Nebraska

Listings
9
3 chain locations (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$13.5M
On personal care products and services · $893 a household
Spending per listing
$1.5M
10% below the U.S.
Listings per 10k households
6.0
In line with the U.S.
Population, 2025
35,586
−1.3% since 2020

See the nail salons around any address in Scotts Bluff County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Scotts Bluff County scores 31 (lower middle) on the Groundwork market score for nail salons, ranking #1,122 of 1,328 scored counties and #12 of 12 scored counties in Nebraska. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 9 nail salons in Scotts Bluff County. 3 of them (33%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 6.0, in line with the U.S. rate of 6.0.

At $893 per household (11% below the U.S. average), households in Scotts Bluff County spend about $13.5M a year on personal care products and services. That works out to $1.5M per salon, 10% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in Scotts Bluff County: counts under 3 aren’t published. Between 2020 and 2025, the population of Scotts Bluff County declined 1.3%, against +3.1% for the U.S.

How Scotts Bluff County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Scotts Bluff County, NE compared with Nebraska and the U.S.
MeasureScotts Bluff CountyNebraskaU.S.
Listings per 10k households6.04.46.0
Spending per listing$1.5M$2.3M$1.7M
Households per official establishmentn/a15,3433,754
Official establishment growth, 2019–2023n/a+20.9%+23.2%
Population growth, 2020–2025−1.3%+2.8%+3.1%
Spending per household on personal care products and services$893$1,004$1,005
Median household income$63,614$76,475$80,734
Groundwork market score3170

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
93 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Scotts Bluff County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Scotts Bluff County

Population, 2025 estimate
35,586−1.3% since 2020
Households
15,078
Median age
40.8
Homes lived in by their owners
69%
Vehicles per household
2.0
Land area
740 sq. mi.
People per square mile
48
Median household income
$63,614+27.9% vs. 2015–2019, before inflation
Average household income
$82,943
Median home value
$168,500
Jobs located here
16,332
Daytime population
35,840Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Scotts Bluff County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for nail salons, numbered among those based in Nebraska, with Scotts Bluff County marked.

Top counties in Nebraska

Counties in Nebraska ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE84385.1$2.3M+9.0%#25 of 1,328
2Douglas County, NE751255.2$2M+3.6%#92 of 1,328
3Dodge County, NE6653.3$2.9M+2.6%#240 of 1,328
4Lancaster County, NE65785.8$1.7M+3.4%#275 of 1,328
5Buffalo County, NE6384.0$2.4M+1.9%#324 of 1,328
6Adams County, NE5853.8$2.5M−0.3%#445 of 1,328
7Platte County, NE5385.9$1.6M+3.9%#600 of 1,328
8Madison County, NE5174.8$1.9M+1.6%#664 of 1,328
9Lincoln County, NE4174.7$1.9M−3.6%#921 of 1,328
10Hall County, NE35187.3$1.3M+1.4%#1,052 of 1,328
12Scotts Bluff County, NE3196.0$1.5M−1.3%#1,122 of 1,328

Other business types in Scotts Bluff County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Scotts Bluff County, NE?

Scotts Bluff County has 9 nail salons on map listings as of September 2026. 3 of them (33%) are chain locations. The listings count nail salons. No official count is published for nail salons in Scotts Bluff County: counts under 3 are left out. Official counts also show 24 one-person businesses without payroll.

How much do households in Scotts Bluff County, NE spend on personal care products and services?

About $13.5M a year, or $893 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 9 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 15,078 households in Scotts Bluff County and national spending patterns by income.

How does Scotts Bluff County, NE compare with the U.S. for nail salons?

Scotts Bluff County has 6.0 nail salons per 10,000 households, in line with the U.S. rate of 6.0. Spending per salon is $1.5M, 10% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Scotts Bluff County would have about 8, against 9 on map listings.

How fast is Scotts Bluff County, NE growing?

Population estimates put Scotts Bluff County at 35,586 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 15,078 households. The median household income in Scotts Bluff County is $63,614 a year, 21% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Scotts Bluff County scores 31 for nail salons (lower middle), #1,122 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Scotts Bluff County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Scotts Bluff County

Screening a site or an acquisition in Scotts Bluff County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Scotts Bluff County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.