Groundwork

Beauty and personal care · Small-town market · Kansas

Nail salons in the Ottawa, KS area

Competitor counts, household spending and official business counts for nail salons in the Ottawa, KS area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
1 chain location (50%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$9.9M
On personal care products and services · $949 a household
Spending per listing
$4.9M
Too few listings to compare
Listings per 10k households
1.9
Too few listings to compare
Population, 2025
26,299
+1.1% since 2020

See the nail salons around any address in the Ottawa area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in the Ottawa area comes to about $9.9M a year: $949 per household, 6% below the U.S. average. Spread across 2 nail salons, that is $4.9M per salon. The spending figure covers all personal care products and services, not only nail salons.

The Ottawa area has 2 nail salons on map listings as of September 2026. That is 1.9 per 10,000 households.

Official counts don’t publish a figure for nail salons in the Ottawa area, since they leave out counts under 3. Official counts list 7 one-person businesses without payroll.

Between 2020 and 2025, the population of the Ottawa area grew 1.1%, slower than the U.S. (+3.1%). With 2 nail salons on map listings, the Ottawa area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Ottawa area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Ottawa, KS area compared with Kansas and the U.S.
MeasureOttawa areaKansasU.S.
Listings per 10k households1.94.46.0
Spending per listing$4.9M$2.3M$1.7M
Households per official establishmentn/a4,5513,754
Official establishment growth, 2019–2023n/a+63.3%+23.2%
Population growth, 2020–2025+1.1%+1.3%+3.1%
Spending per household on personal care products and services$949$996$1,005
Median household income$77,207$74,275$80,734
Groundwork market scoreNot scored51

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
21 chain location
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Ottawa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Ottawa area

Population, 2025 estimate
26,299+1.1% since 2020
Households
10,409
Median age
40.0
Homes lived in by their owners
72%
Vehicles per household
2.2
Land area
572 sq. mi.
People per square mile
46
Median household income
$77,207+36.5% vs. 2015–2019, before inflation
Average household income
$86,587
Median home value
$198,700
Jobs located here
10,357
Daytime population
23,076Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ottawa area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Kansas

Every Kansas market ranked →

The highest-scoring small-town markets in Kansas for nail salons, numbered among those based in Kansas, with the Ottawa area marked.

Top small-town markets in Kansas

Small-town markets in Kansas ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Garden City, KS4975.3$1.8M−2.1%#217 of 387
2Salina, KS46124.8$1.9M−1.4%#223 of 387
3Pittsburg, KS4474.4$1.9M+0.1%#240 of 387
4Arkansas City-Winfield, KS4175.2$1.7M−0.4%#262 of 387
5Hutchinson, KS40124.7$1.9M−0.6%#265 of 387
6Dodge City, KS3697.6$1.2M−0.6%#293 of 387
7Liberal, KS20811.0$823K−3.6%#355 of 387
Ottawa, KSNot scored21.9$4.9M+1.1%

Other business types in the Ottawa area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Ottawa, KS area?

Map listings as of September 2026 show 2 nail salons in the Ottawa area. The listings count nail salons. No official count is published for nail salons in the Ottawa area: counts under 3 are left out. Official counts also show 7 one-person businesses without payroll.

How much do households in the Ottawa, KS area spend on personal care products and services?

About $9.9M a year, or $949 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $4.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 10,409 households in the Ottawa area and national spending patterns by income.

How does the Ottawa, KS area compare with the U.S. for nail salons?

The Ottawa area has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of nail salons to household spending, the Ottawa area would have about 6, against 2 on map listings.

How fast is the Ottawa, KS area growing?

Population estimates put the Ottawa area at 26,299 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 10,409 households. Median household income in the Ottawa area is $77,207, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ottawa area has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ottawa area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Ottawa area

Screening a site or an acquisition in the Ottawa area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ottawa area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.