Beauty and personal care · Small-town market · Kansas
Nail salons in the Salina, KS area
The nail salons in the Salina, KS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #223 of 387 scored small-town markets
#2 of 7 scored small-town markets based in Kansas
- Listings
- 12
- 7 chain locations (58%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $22.8M
- On personal care products and services · $913 a household
- Spending per listing
- $1.9M
- 14% above the U.S.
- Listings per 10k households
- 4.8
- 20% below the U.S.
- Population, 2025
- 59,121
- −1.4% since 2020
See the nail salons around any address in the Salina area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $913 per household (9% below the U.S. average), households in the Salina area spend about $22.8M a year on personal care products and services. That is about $1.9M of household spending for each salon on map listings, 14% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
The Salina area has 12 nail salons on map listings as of September 2026. 7 of them (58%) are chain locations, against 27% across the U.S. That comes to 4.8 for every 10,000 households, 20% below the U.S. rate of 6.0.
Official counts don’t publish a figure for nail salons in the Salina area, since they leave out counts under 3. Official counts also show 30 one-person businesses without payroll.
Between 2020 and 2025, the population of the Salina area declined 1.4%, against +3.1% for the U.S. The Groundwork market score for nail salons in the Salina area is 46 (lower middle), #223 of 387 scored small-town markets and #2 of 7 scored small-town markets based in Kansas.
How the Salina area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salina area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.8 | 4.4 | 6.0 |
| Spending per listing | $1.9M | $2.3M | $1.7M |
| Households per official establishment | n/a | 4,551 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +63.3% | +23.2% |
| Population growth, 2020–2025 | −1.4% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $913 | $996 | $1,005 |
| Median household income | $65,745 | $74,275 | $80,734 |
| Groundwork market score | 46 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 127 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Salina area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Salina area
- Population, 2025 estimate
- 59,121−1.4% since 2020
- Households
- 24,931
- Median age
- 42.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 1,441 sq. mi.
- People per square mile
- 41
- Median household income
- $65,745+25.5% vs. 2015–2019, before inflation
- Average household income
- $87,150
- Median home value
- $178,200
- Jobs located here
- 30,161
- Daytime population
- 61,857Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salina area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for nail salons, numbered among those based in Kansas, with the Salina area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Garden City, KS | 49 | 7 | 5.3 | $1.8M | −2.1% | #217 of 387 |
| 2Salina, KS | 46 | 12 | 4.8 | $1.9M | −1.4% | #223 of 387 |
| 3Pittsburg, KS | 44 | 7 | 4.4 | $1.9M | +0.1% | #240 of 387 |
| 4Arkansas City-Winfield, KS | 41 | 7 | 5.2 | $1.7M | −0.4% | #262 of 387 |
| 5Hutchinson, KS | 40 | 12 | 4.7 | $1.9M | −0.6% | #265 of 387 |
| 6Dodge City, KS | 36 | 9 | 7.6 | $1.2M | −0.6% | #293 of 387 |
| 7Liberal, KS | 20 | 8 | 11.0 | $823K | −3.6% | #355 of 387 |
Other business types in the Salina area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas39
- Hair salons34
- Barbershops57
- Nail salons46
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Salina, KS area?
Map listings as of September 2026 show 12 nail salons in the Salina area. 7 of them (58%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Salina area: counts under 3 are left out. Official counts list 30 one-person businesses without payroll.
How much do households in the Salina, KS area spend on personal care products and services?
About $22.8M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 12 nail salons on map listings, it comes to $1.9M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 24,931 households in the Salina area and national spending patterns by income.
How does the Salina, KS area compare with the U.S. for nail salons?
The Salina area has 4.8 nail salons per 10,000 households, 20% below the U.S. rate of 6.0. Spending per salon is $1.9M, 14% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, the Salina area would have about 14, against 12 on map listings.
How fast is the Salina, KS area growing?
Population estimates put the Salina area at 59,121 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 24,931 households. Median household income in the Salina area is $65,745, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Salina area scores 46 for nail salons (lower middle), #223 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salina area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Salina area
Screening a site or an acquisition in the Salina area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salina area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.