Beauty and personal care · Small-town market · Kansas
Nail salons in the Garden City, KS area
The nail salons in the Garden City, KS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #217 of 387 scored small-town markets
#1 of 7 scored small-town markets based in Kansas
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.9M
- On personal care products and services · $976 a household
- Spending per listing
- $1.8M
- 10% above the U.S.
- Listings per 10k households
- 5.3
- 12% below the U.S.
- Population, 2025
- 37,505
- −2.1% since 2020
See the nail salons around any address in the Garden City area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 7 nail salons in the Garden City area. 2 of them (29%) are chain locations, against 27% across the U.S. Per 10,000 households, that is 5.3, 12% below the U.S. rate of 6.0.
Household spending on personal care products and services in the Garden City area comes to about $12.9M a year: $976 per household, 3% below the U.S. average. That is about $1.8M of household spending for each salon on map listings, 10% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Garden City area: counts under 3 aren’t published. Official counts also show 39 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $72K has gone to businesses classed as nail salons in the Garden City area.
Between 2020 and 2025, the population of the Garden City area declined 2.1%, against +3.1% for the U.S. For nail salons, the Garden City area has a Groundwork market score of 49 (lower middle): #217 of 387 scored small-town markets and #1 of 7 scored small-town markets based in Kansas.
How the Garden City area compares
The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Garden City area | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 4.4 | 6.0 |
| Spending per listing | $1.8M | $2.3M | $1.7M |
| Households per official establishment | n/a | 4,551 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +63.3% | +23.2% |
| Population growth, 2020–2025 | −2.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $976 | $996 | $1,005 |
| Median household income | $73,009 | $74,275 | $80,734 |
| Groundwork market score | 49 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $72K
SBA-backed loans to businesses classed as nail salons in the Garden City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Garden City area
- Population, 2025 estimate
- 37,505−2.1% since 2020
- Households
- 13,229
- Median age
- 33.2
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 1,302 sq. mi.
- People per square mile
- 29
- Median household income
- $73,009
- Average household income
- $91,638
- Median home value
- $201,400
- Jobs located here
- 19,852
- Daytime population
- 39,125Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Garden City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Kansas
Every Kansas market ranked →The highest-scoring small-town markets in Kansas for nail salons, numbered among those based in Kansas, with the Garden City area marked.
Top small-town markets in Kansas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Garden City, KS | 49 | 7 | 5.3 | $1.8M | −2.1% | #217 of 387 |
| 2Salina, KS | 46 | 12 | 4.8 | $1.9M | −1.4% | #223 of 387 |
| 3Pittsburg, KS | 44 | 7 | 4.4 | $1.9M | +0.1% | #240 of 387 |
| 4Arkansas City-Winfield, KS | 41 | 7 | 5.2 | $1.7M | −0.4% | #262 of 387 |
| 5Hutchinson, KS | 40 | 12 | 4.7 | $1.9M | −0.6% | #265 of 387 |
| 6Dodge City, KS | 36 | 9 | 7.6 | $1.2M | −0.6% | #293 of 387 |
| 7Liberal, KS | 20 | 8 | 11.0 | $823K | −3.6% | #355 of 387 |
Other business types in the Garden City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas37
- Hair salons35
- Barbershops42
- Nail salons49
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Garden City, KS area?
The Garden City area has 7 nail salons on map listings as of September 2026. 2 of them (29%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Garden City area: counts under 3 are left out. Official counts list 39 one-person businesses without payroll.
How much do households in the Garden City, KS area spend on personal care products and services?
About $12.9M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $1.8M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 13,229 households in the Garden City area and national spending patterns by income.
How does the Garden City, KS area compare with the U.S. for nail salons?
The Garden City area has 5.3 nail salons per 10,000 households, 12% below the U.S. rate of 6.0. Spending per salon is $1.8M, 10% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Garden City area would have about 8, against 7 on map listings.
How fast is the Garden City, KS area growing?
Population estimates put the Garden City area at 37,505 people in 2025, down 2.1% since 2020, against +3.1% for the U.S. It has 13,229 households. The median household income in the Garden City area is $73,009 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Garden City area scores 49 for nail salons (lower middle), #217 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Garden City area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Garden City area
Screening a site or an acquisition in the Garden City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Garden City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.