Beauty and personal care · Small-town market · Idaho
Nail salons in the Hailey, ID area
Competitor counts, household spending and official business counts for nail salons in the Hailey, ID area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #158 of 387 scored small-town markets
#4 of 4 scored small-town markets based in Idaho
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.3M
- On personal care products and services · $1,056 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 6.3
- 5% above the U.S.
- Population, 2025
- 32,436
- +6.1% since 2020
See the nail salons around any address in the Hailey area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Hailey area comes to about $13.3M a year: $1,056 per household, 5% above the U.S. average. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 8 nail salons on map listings in the Hailey area as of September 2026. None of them are chain locations, against 27% across the U.S. That comes to 6.3 for every 10,000 households, 5% above the U.S. rate of 6.0.
In 2023, official counts showed 3 businesses with payroll in the Hailey area classed as nail salons. That is one for every 4,210 households, against one for every 3,754 across the U.S. Official counts also show 11 one-person businesses without payroll.
Between 2020 and 2025, the population of the Hailey area grew 6.1%, faster than the U.S. (+3.1%). For nail salons, the Hailey area has a Groundwork market score of 56 (upper middle): #158 of 387 scored small-town markets and #4 of 4 scored small-town markets based in Idaho.
How the Hailey area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hailey area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 4.8 | 6.0 |
| Spending per listing | $1.7M | $2.1M | $1.7M |
| Households per official establishment | 4,210 | 7,276 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +58.1% | +23.2% |
| Population growth, 2020–2025 | +6.1% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,056 | $991 | $1,005 |
| Median household income | $88,522 | $77,800 | $80,734 |
| Groundwork market score | 56 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $233K
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Hailey area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hailey area
- Population, 2025 estimate
- 32,436+6.1% since 2020
- Households
- 12,631
- Median age
- 43.6
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 4,913 sq. mi.
- People per square mile
- 6
- Median household income
- $88,522
- Average household income
- $125,863
- Median home value
- $607,600
- Jobs located here
- 16,655
- Daytime population
- 34,021Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hailey area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Idaho
Every Idaho market ranked →The highest-scoring small-town markets in Idaho for nail salons, numbered among those based in Idaho (a market based in another state is listed without a number), with the Hailey area marked.
Top small-town markets in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Brigham City, UT-ID | 93 | 6 | 2.8 | $3.6M | +12.6% | #2 of 387 |
| 1Burley, ID | 76 | 6 | 3.6 | $2.5M | +6.2% | #24 of 387 |
| Ontario, OR-ID | 75 | 6 | 3.0 | $2.9M | +5.0% | #26 of 387 |
| 2Rexburg, ID | 74 | 5 | 2.8 | $3.2M | +4.5% | #33 of 387 |
| Jackson, WY-ID | 74 | 6 | 4.1 | $3.1M | +4.2% | #34 of 387 |
| 3Sandpoint, ID | 65 | 11 | 5.4 | $1.7M | +14.8% | #96 of 387 |
| 4Hailey, ID | 56 | 8 | 6.3 | $1.7M | +6.1% | #158 of 387 |
Other business types in the Hailey area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons70
- Barbershops
- Nail salons56
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Hailey, ID area?
As of September 2026, map listings count 8 nail salons in the Hailey area. None of them are chain locations. The listings count nail salons. Official counts show 3 businesses with payroll classed as nail salons in 2023. Another 11 one-person businesses have no payroll, by official counts.
How much do households in the Hailey, ID area spend on personal care products and services?
About $13.3M a year, or $1,056 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 8 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 12,631 households in the Hailey area and national spending patterns by income.
How does the Hailey, ID area compare with the U.S. for nail salons?
The Hailey area has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 4,210 households, against one for every 3,754 across the U.S.
How fast is the Hailey, ID area growing?
Population estimates put the Hailey area at 32,436 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 12,631 households. Median household income in the Hailey area is $88,522, 10% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hailey area scores 56 for nail salons (upper middle), #158 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hailey area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Hailey area
Screening a site or an acquisition in the Hailey area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hailey area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.