Groundwork

Beauty and personal care · Small-town market · Idaho

Nail salons in the Sandpoint, ID area

Competitor counts, household spending and official business counts for nail salons in the Sandpoint, ID area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #96 of 387 scored small-town markets
#3 of 4 scored small-town markets based in Idaho

Listings
11
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$19.1M
On personal care products and services · $943 a household
Spending per listing
$1.7M
4% above the U.S.
Listings per 10k households
5.4
10% below the U.S.
Population, 2025
54,420
+14.8% since 2020

See the nail salons around any address in the Sandpoint area

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 11 nail salons in the Sandpoint area. None of them are chain locations, against 27% across the U.S. That is 5.4 per 10,000 households, 10% below the U.S. rate of 6.0.

At $943 per household (6% below the U.S. average), households in the Sandpoint area spend about $19.1M a year on personal care products and services. That works out to $1.7M per salon, 4% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

There is no official count of businesses with payroll classed as nail salons in the Sandpoint area: counts under 3 aren’t published. Official counts list 21 one-person businesses without payroll.

Between 2020 and 2025, the population of the Sandpoint area grew 14.8%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in the Sandpoint area is 65 (upper middle), #96 of 387 scored small-town markets and #3 of 4 scored small-town markets based in Idaho. That puts it in the top quarter of small-town markets.

How the Sandpoint area compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Sandpoint, ID area compared with Idaho and the U.S.
MeasureSandpoint areaIdahoU.S.
Listings per 10k households5.44.86.0
Spending per listing$1.7M$2.1M$1.7M
Households per official establishmentn/a7,2763,754
Official establishment growth, 2019–2023n/a+58.1%+23.2%
Population growth, 2020–2025+14.8%+9.8%+3.1%
Spending per household on personal care products and services$943$991$1,005
Median household income$66,979$77,800$80,734
Groundwork market score6566

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
21Businesses with no payroll
Map listings, September 2026
110 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in the Sandpoint area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sandpoint area

Population, 2025 estimate
54,420+14.8% since 2020
Households
20,283
Median age
47.4
Homes lived in by their owners
78%
Vehicles per household
2.1
Land area
1,733 sq. mi.
People per square mile
29
Median household income
$66,979+33.3% vs. 2015–2019, before inflation
Average household income
$98,751
Median home value
$487,900
Jobs located here
16,328
Daytime population
48,152Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sandpoint area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Idaho

Every Idaho market ranked →

The highest-scoring small-town markets in Idaho for nail salons, numbered among those based in Idaho (a market based in another state is listed without a number), with the Sandpoint area marked.

Top small-town markets in Idaho

Small-town markets in Idaho ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Brigham City, UT-ID9362.8$3.6M+12.6%#2 of 387
1Burley, ID7663.6$2.5M+6.2%#24 of 387
Ontario, OR-ID7563.0$2.9M+5.0%#26 of 387
2Rexburg, ID7452.8$3.2M+4.5%#33 of 387
Jackson, WY-ID7464.1$3.1M+4.2%#34 of 387
3Sandpoint, ID65115.4$1.7M+14.8%#96 of 387
4Hailey, ID5686.3$1.7M+6.1%#158 of 387

Other business types in the Sandpoint area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in the Sandpoint, ID area?

There are 11 nail salons on map listings in the Sandpoint area as of September 2026. None of them are chain locations. The listings count nail salons. No official count is published for nail salons in the Sandpoint area: counts under 3 are left out. Official counts also show 21 one-person businesses without payroll.

How much do households in the Sandpoint, ID area spend on personal care products and services?

About $19.1M a year, or $943 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 11 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 20,283 households in the Sandpoint area and national spending patterns by income.

How does the Sandpoint, ID area compare with the U.S. for nail salons?

The Sandpoint area has 5.4 nail salons per 10,000 households, 10% below the U.S. rate of 6.0. Spending per salon is $1.7M, 4% above the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending.

How fast is the Sandpoint, ID area growing?

Population estimates put the Sandpoint area at 54,420 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 20,283 households. The median household income in the Sandpoint area is $66,979 a year, 17% below the U.S. median of $80,734. That rose 33.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sandpoint area scores 65 for nail salons (upper middle), #96 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sandpoint area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in the Sandpoint area

Screening a site or an acquisition in the Sandpoint area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sandpoint area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.