Beauty and personal care · County · Idaho
Nail salons in Ada County, ID
The nail salons in Ada County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #407 of 1,328 scored counties
#8 of 11 scored counties in Idaho
- Listings
- 133
- 31 chain locations (23%)
- Official establishments
- 49
- +69.0% since 2019
- Household spending a year
- $221.4M
- On personal care products and services · $1,093 a household
- Spending per listing
- $1.7M
- In line with the U.S.
- Listings per 10k households
- 6.6
- 10% above the U.S.
- Population, 2025
- 546,141
- +9.6% since 2020
See the nail salons around any address in Ada County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,093 per household (9% above the U.S. average), households in Ada County spend about $221.4M a year on personal care products and services. That is about $1.7M of household spending for each salon on map listings, in line with the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 133 nail salons on map listings in Ada County as of September 2026. Chain locations make up 23% of them, against 27% across the U.S. That is 6.6 per 10,000 households, 10% above the U.S. rate of 6.0.
In 2023, official counts showed 49 businesses with payroll in Ada County classed as nail salons, up 69.0% from 2019. That is one for every 4,134 households, against one for every 3,754 across the U.S. Another 475 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $346K has gone to businesses classed as nail salons in Ada County.
Between 2020 and 2025, the population of Ada County grew 9.6%, faster than the U.S. (+3.1%). Ada County scores 60 (upper middle) on the Groundwork market score for nail salons, ranking #407 of 1,328 scored counties and #8 of 11 scored counties in Idaho.
How Ada County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ada County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 4.8 | 6.0 |
| Spending per listing | $1.7M | $2.1M | $1.7M |
| Households per official establishment | 4,134 | 7,276 | 3,754 |
| Official establishment growth, 2019–2023 | +69.0% | +58.1% | +23.2% |
| Population growth, 2020–2025 | +9.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,093 | $991 | $1,005 |
| Median household income | $91,502 | $77,800 | $80,734 |
| Groundwork market score | 60 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29 → 49+69.0% over the period
- Employees, 2023
- 114
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- 475Businesses with no payroll
- Map listings, September 2026
- 13331 chain locations
- Listings at the U.S. rate for this spending
- 133The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $346K
SBA-backed loans to businesses classed as nail salons in Ada County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ada County
- Population, 2025 estimate
- 546,141+9.6% since 2020
- Households
- 202,543
- Median age
- 39.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 1,052 sq. mi.
- People per square mile
- 493
- Median household income
- $91,502+38.0% vs. 2015–2019, before inflation
- Average household income
- $124,631
- Median home value
- $512,300
- Jobs located here
- 294,737
- Daytime population
- 566,160Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ada County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Ada County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for nail salons, numbered among those based in Idaho, with Ada County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bannock County, ID | 76 | 10 | 3.0 | $3.1M | +4.9% | #72 of 1,328 |
| 2Canyon County, ID | 76 | 42 | 4.9 | $2M | +18.1% | #77 of 1,328 |
| 3Twin Falls County, ID | 73 | 16 | 4.6 | $2M | +7.9% | #118 of 1,328 |
| 4Nez Perce County, ID | 69 | 5 | 2.9 | $3.2M | +1.8% | #163 of 1,328 |
| 5Madison County, ID | 64 | 5 | 3.8 | $2.4M | +4.2% | #294 of 1,328 |
| 6Bonneville County, ID | 64 | 28 | 6.3 | $1.6M | +8.9% | #308 of 1,328 |
| 7Bonner County, ID | 63 | 11 | 5.4 | $1.7M | +14.8% | #335 of 1,328 |
| 8Ada County, ID | 60 | 133 | 6.6 | $1.7M | +9.6% | #407 of 1,328 |
| 9Kootenai County, ID | 58 | 46 | 6.5 | $1.5M | +11.0% | #464 of 1,328 |
| 10Blaine County, ID | 49 | 8 | 7.7 | $1.4M | +4.8% | #741 of 1,328 |
Other business types in Ada County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons51
- Barbershops66
- Nail salons60
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Ada County, ID?
As of September 2026, map listings count 133 nail salons in Ada County. 31 of them (23%) are chain locations. The listings count nail salons. Official counts show 49 businesses with payroll classed as nail salons in 2023, up 69.0% from 2019. Official counts list 475 one-person businesses without payroll.
How much do households in Ada County, ID spend on personal care products and services?
About $221.4M a year, or $1,093 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 133 nail salons on map listings, it comes to $1.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 202,543 households in Ada County and national spending patterns by income.
How does Ada County, ID compare with the U.S. for nail salons?
Ada County has 6.6 nail salons per 10,000 households, 10% above the U.S. rate of 6.0. Spending per salon is $1.7M, in line with the U.S. figure of $1.7M. The count on map listings matches the U.S. ratio of nail salons to household spending. There is one business with payroll in the industry for every 4,134 households, against one for every 3,754 across the U.S. The official count rose 69.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is Ada County, ID growing?
Population estimates put Ada County at 546,141 people in 2025, up 9.6% since 2020, faster than the U.S. (+3.1%). It has 202,543 households. Median household income in Ada County is $91,502, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ada County scores 60 for nail salons (upper middle), #407 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ada County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Ada County
Screening a site or an acquisition in Ada County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ada County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.