Beauty and personal care · County · Idaho
Nail salons in Latah County, ID
The nail salons in Latah County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.7M
- On personal care products and services · $904 a household
- Spending per listing
- $3.7M
- 2.2 times the U.S.
- Listings per 10k households
- 2.5
- 58% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the nail salons around any address in Latah County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 nail salons in Latah County. That is 2.5 per 10,000 households, 58% below the U.S. rate of 6.0.
Household spending on personal care products and services in Latah County comes to about $14.7M a year: $904 per household, 10% below the U.S. average. That works out to $3.7M per salon, 2.2 times the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Latah County: counts under 3 aren’t published. Official counts list 10 one-person businesses without payroll.
Population estimates show Latah County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). With 4 nail salons on map listings, Latah County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Latah County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Latah County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 4.8 | 6.0 |
| Spending per listing | $3.7M | $2.1M | $1.7M |
| Households per official establishment | n/a | 7,276 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +58.1% | +23.2% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $904 | $991 | $1,005 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | Not scored | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Latah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Latah County
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Latah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for nail salons, numbered among those based in Idaho, with Latah County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bannock County, ID | 76 | 10 | 3.0 | $3.1M | +4.9% | #72 of 1,328 |
| 2Canyon County, ID | 76 | 42 | 4.9 | $2M | +18.1% | #77 of 1,328 |
| 3Twin Falls County, ID | 73 | 16 | 4.6 | $2M | +7.9% | #118 of 1,328 |
| 4Nez Perce County, ID | 69 | 5 | 2.9 | $3.2M | +1.8% | #163 of 1,328 |
| 5Madison County, ID | 64 | 5 | 3.8 | $2.4M | +4.2% | #294 of 1,328 |
| 6Bonneville County, ID | 64 | 28 | 6.3 | $1.6M | +8.9% | #308 of 1,328 |
| 7Bonner County, ID | 63 | 11 | 5.4 | $1.7M | +14.8% | #335 of 1,328 |
| 8Ada County, ID | 60 | 133 | 6.6 | $1.7M | +9.6% | #407 of 1,328 |
| 9Kootenai County, ID | 58 | 46 | 6.5 | $1.5M | +11.0% | #464 of 1,328 |
| 10Blaine County, ID | 49 | 8 | 7.7 | $1.4M | +4.8% | #741 of 1,328 |
| Latah County, ID | Not scored | 4 | 2.5 | $3.7M | +5.6% |
Other business types in Latah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons73
- Barbershops
- Nail salons
- Spas and skin care45
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Latah County, ID?
There are 4 nail salons on map listings in Latah County as of September 2026. The listings count nail salons. No official count is published for nail salons in Latah County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.
How much do households in Latah County, ID spend on personal care products and services?
About $14.7M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 4 nail salons on map listings, it comes to $3.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 16,270 households in Latah County and national spending patterns by income.
How does Latah County, ID compare with the U.S. for nail salons?
Latah County has 2.5 nail salons per 10,000 households, 58% below the U.S. rate of 6.0. Spending per salon is $3.7M, 2.2 times the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Latah County would have about 9, against 4 on map listings.
How fast is Latah County, ID growing?
Population estimates put Latah County at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in Latah County is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Latah County has no market score for nail salons: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Latah County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Latah County
Screening a site or an acquisition in Latah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.