Auto · County · Washington
Insurance agencies in Pierce County, WA
The insurance agencies in Pierce County, WA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #760 of 2,272 scored counties
#21 of 32 scored counties in Washington
- Listings
- 407
- 66 chain locations (16%)
- Official establishments
- 265
- −1.5% since 2019
- Household spending a year
- $710.4M
- On vehicle insurance · $2,022 a household
- Spending per listing
- $1.7M
- 39% above the U.S.
- Listings per 10k households
- 11.6
- 26% below the U.S.
- Population, 2025
- 946,288
- +2.5% since 2020
See the insurance agencies around any address in Pierce County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Pierce County comes to about $710.4M a year: $2,022 per household, 3% above the U.S. average. That works out to $1.7M per agency, 39% above the U.S. figure of $1.3M.
There are 407 insurance agencies on map listings in Pierce County as of September 2026. 66 of them (16%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 11.6, 26% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Pierce County was 265 in 2023, down 1.5% from 2019. That is one for every 1,326 households, against one for every 966 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $1.2M have gone to businesses classed as insurance agencies and brokerages in Pierce County.
Between 2020 and 2025, the population of Pierce County grew 2.5%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Pierce County is 61 (upper middle), #760 of 2,272 scored counties and #21 of 32 scored counties in Washington.
How Pierce County compares
The same measures for Washington and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pierce County | Washington | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 12.6 | 15.6 |
| Spending per listing | $1.7M | $1.5M | $1.3M |
| Households per official establishment | 1,326 | 1,180 | 966 |
| Official establishment growth, 2019–2023 | −1.5% | −4.3% | −1.0% |
| Population growth, 2020–2025 | +2.5% | +3.6% | +3.1% |
| Spending per household on vehicle insurance | $2,022 | $1,917 | $1,957 |
| Median household income | $99,564 | $98,141 | $80,734 |
| Groundwork market score | 61 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 269 → 265−1.5% over the period
- Employees, 2023
- 1,019
- Annual payroll, 2023
- $74.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 40766 chain locations
- Listings at the U.S. rate for this spending
- 566The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.2M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Pierce County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pierce County
- Population, 2025 estimate
- 946,288+2.5% since 2020
- Households
- 351,330
- Median age
- 38.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,668 sq. mi.
- People per square mile
- 558
- Median household income
- $99,564+38.1% vs. 2015–2019, before inflation
- Average household income
- $124,504
- Median home value
- $526,600
- Jobs located here
- 329,848
- Daytime population
- 851,977Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pierce County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Washington
Every Washington market ranked →The highest-scoring counties in Washington for insurance agencies, numbered among those based in Washington, with Pierce County marked.
Top counties in Washington
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mason County, WA | 87 | 18 | 6.9 | $3.3M | +7.8% | #101 of 2,272 |
| 2Stevens County, WA | 87 | 14 | 7.2 | $3.3M | +6.6% | #102 of 2,272 |
| 3Klickitat County, WA | 83 | 6 | 6.1 | $3.7M | +6.6% | #154 of 2,272 |
| 4Franklin County, WA | 81 | 30 | 10.0 | $2.3M | +5.6% | #209 of 2,272 |
| 5Pacific County, WA | 80 | 5 | 4.6 | $4.4M | +3.6% | #216 of 2,272 |
| 6Kittitas County, WA | 80 | 13 | 6.5 | $3.3M | +4.2% | #219 of 2,272 |
| 7Jefferson County, WA | 79 | 8 | 4.9 | $4M | +2.7% | #233 of 2,272 |
| 8Okanogan County, WA | 79 | 12 | 6.8 | $3.2M | +7.3% | #235 of 2,272 |
| 9San Juan County, WA | 79 | 7 | 7.8 | $2.6M | +4.2% | #240 of 2,272 |
| 10Grays Harbor County, WA | 77 | 17 | 5.6 | $3.7M | +3.0% | #285 of 2,272 |
| 21Pierce County, WA | 61 | 407 | 11.6 | $1.7M | +2.5% | #760 of 2,272 |
Other business types in Pierce County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Pierce County, WA?
As of September 2026, map listings count 407 insurance agencies in Pierce County. 66 of them (16%) are chain locations. The listings count insurance agencies. Official counts show 265 businesses with payroll classed as insurance agencies and brokerages in 2023, down 1.5% from 2019.
How much do households in Pierce County, WA spend on vehicle insurance?
About $710.4M a year, or $2,022 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 407 insurance agencies on map listings, it comes to $1.7M per agency. It is estimated from the incomes of the 351,330 households in Pierce County and national spending patterns by income.
How does Pierce County, WA compare with the U.S. for insurance agencies?
Pierce County has 11.6 insurance agencies per 10,000 households, 26% below the U.S. rate of 15.6. Spending per agency is $1.7M, 39% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Pierce County would have about 566, against 407 on map listings. There is one business with payroll in the industry for every 1,326 households, against one for every 966 across the U.S. The official count fell 1.5% from 2019 to 2023, against −1.0% for the U.S.
How fast is Pierce County, WA growing?
Population estimates put Pierce County at 946,288 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 351,330 households. Median household income in Pierce County is $99,564, 23% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pierce County scores 61 for insurance agencies (upper middle), #760 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pierce County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Pierce County
Screening a site or an acquisition in Pierce County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pierce County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.