Auto · County · New Hampshire
Insurance agencies in Merrimack County, NH
The insurance agencies in Merrimack County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,327 of 2,272 scored counties
#9 of 10 scored counties in New Hampshire
- Listings
- 86
- 14 chain locations (16%)
- Official establishments
- 55
- +3.8% since 2019
- Household spending a year
- $108.6M
- On vehicle insurance · $1,783 a household
- Spending per listing
- $1.3M
- In line with the U.S.
- Listings per 10k households
- 14.1
- 10% below the U.S.
- Population, 2025
- 158,078
- +2.6% since 2020
See the insurance agencies around any address in Merrimack County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,783 per household (9% below the U.S. average), households in Merrimack County spend about $108.6M a year on vehicle insurance. That works out to $1.3M per agency, in line with the U.S. figure of $1.3M.
Merrimack County has 86 insurance agencies on map listings as of September 2026. Of those, 14 are chain locations, or 16%, against 21% across the U.S. Per 10,000 households, that is 14.1, 10% below the U.S. rate of 15.6.
In 2023, official counts showed 55 businesses with payroll in Merrimack County classed as insurance agencies and brokerages, up 3.8% from 2019. That is one for every 1,107 households, against one for every 966 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $495K have gone to businesses classed as insurance agencies and brokerages in Merrimack County.
Population estimates show Merrimack County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). For insurance agencies, Merrimack County has a Groundwork market score of 44 (lower middle): #1,327 of 2,272 scored counties and #9 of 10 scored counties in New Hampshire.
How Merrimack County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Merrimack County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.1 | 10.8 | 15.6 |
| Spending per listing | $1.3M | $1.6M | $1.3M |
| Households per official establishment | 1,107 | 1,317 | 966 |
| Official establishment growth, 2019–2023 | +3.8% | −8.1% | −1.0% |
| Population growth, 2020–2025 | +2.6% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,783 | $1,712 | $1,957 |
| Median household income | $97,004 | $99,031 | $80,734 |
| Groundwork market score | 44 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 53 → 55+3.8% over the period
- Employees, 2023
- 391
- Annual payroll, 2023
- $43.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8614 chain locations
- Listings at the U.S. rate for this spending
- 87The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $495K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Merrimack County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Merrimack County
- Population, 2025 estimate
- 158,078+2.6% since 2020
- Households
- 60,901
- Median age
- 43.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 933 sq. mi.
- People per square mile
- 167
- Median household income
- $97,004+28.1% vs. 2015–2019, before inflation
- Average household income
- $123,673
- Median home value
- $367,600
- Jobs located here
- 83,058
- Daytime population
- 159,180Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Merrimack County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for insurance agencies, numbered among those based in New Hampshire, with Merrimack County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 72 | 6 | 3.6 | $4.7M | +2.1% | #403 of 2,272 |
| 2Coos County, NH | 67 | 6 | 4.3 | $3.5M | +0.4% | #536 of 2,272 |
| 3Belknap County, NH | 65 | 21 | 8.0 | $2.2M | +2.1% | #614 of 2,272 |
| 4Strafford County, NH | 64 | 45 | 8.6 | $1.9M | +3.0% | #657 of 2,272 |
| 5Carroll County, NH | 63 | 18 | 8.2 | $2.1M | +5.0% | #684 of 2,272 |
| 6Cheshire County, NH | 62 | 24 | 7.8 | $2.2M | +2.3% | #717 of 2,272 |
| 7Rockingham County, NH | 53 | 155 | 12.2 | $1.5M | +3.0% | #1,020 of 2,272 |
| 8Hillsborough County, NH | 49 | 193 | 11.4 | $1.5M | +2.5% | #1,138 of 2,272 |
| 9Merrimack County, NH | 44 | 86 | 14.1 | $1.3M | +2.6% | #1,327 of 2,272 |
| 10Grafton County, NH | 40 | 45 | 12.1 | $1.3M | +2.2% | #1,453 of 2,272 |
Other business types in Merrimack County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Merrimack County, NH?
Map listings as of September 2026 show 86 insurance agencies in Merrimack County. 14 of them (16%) are chain locations. The listings count insurance agencies. Official counts show 55 businesses with payroll classed as insurance agencies and brokerages in 2023, up 3.8% from 2019.
How much do households in Merrimack County, NH spend on vehicle insurance?
About $108.6M a year, or $1,783 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 86 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 60,901 households in Merrimack County and national spending patterns by income.
How does Merrimack County, NH compare with the U.S. for insurance agencies?
Merrimack County has 14.1 insurance agencies per 10,000 households, 10% below the U.S. rate of 15.6. Spending per agency is $1.3M, in line with the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Merrimack County would have about 87, against 86 on map listings. There is one business with payroll in the industry for every 1,107 households, against one for every 966 across the U.S. The official count rose 3.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is Merrimack County, NH growing?
Population estimates put Merrimack County at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. Median household income in Merrimack County is $97,004, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Merrimack County scores 44 for insurance agencies (lower middle), #1,327 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Merrimack County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Merrimack County
Screening a site or an acquisition in Merrimack County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.