Auto · County · New Hampshire
Insurance agencies in Rockingham County, NH
Competitor counts, household spending and official business counts for insurance agencies in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,020 of 2,272 scored counties
#7 of 10 scored counties in New Hampshire
- Listings
- 155
- 31 chain locations (20%)
- Official establishments
- 97
- −2.0% since 2019
- Household spending a year
- $228.3M
- On vehicle insurance · $1,790 a household
- Spending per listing
- $1.5M
- 17% above the U.S.
- Listings per 10k households
- 12.2
- 22% below the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the insurance agencies around any address in Rockingham County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rockingham County spend about $228.3M a year on vehicle insurance, or $1,790 per household, 9% below the U.S. average. Spread across 155 insurance agencies, that is $1.5M per agency, 17% above the U.S. figure of $1.3M.
There are 155 insurance agencies on map listings in Rockingham County as of September 2026. Of those, 31 are chain locations, or 20%, against 21% across the U.S. Per 10,000 households, that is 12.2, 22% below the U.S. rate of 15.6.
In 2023, official counts showed 97 businesses with payroll in Rockingham County classed as insurance agencies and brokerages, down 2.0% from 2019. That is one for every 1,315 households, against one for every 966 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2M have gone to businesses classed as insurance agencies and brokerages in Rockingham County.
Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%). Rockingham County scores 53 (upper middle) on the Groundwork market score for insurance agencies, ranking #1,020 of 2,272 scored counties and #7 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.2 | 10.8 | 15.6 |
| Spending per listing | $1.5M | $1.6M | $1.3M |
| Households per official establishment | 1,315 | 1,317 | 966 |
| Official establishment growth, 2019–2023 | −2.0% | −8.1% | −1.0% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,790 | $1,712 | $1,957 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 53 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 99 → 97−2.0% over the period
- Employees, 2023
- 514
- Annual payroll, 2023
- $48.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15531 chain locations
- Listings at the U.S. rate for this spending
- 182The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for insurance agencies, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 72 | 6 | 3.6 | $4.7M | +2.1% | #403 of 2,272 |
| 2Coos County, NH | 67 | 6 | 4.3 | $3.5M | +0.4% | #536 of 2,272 |
| 3Belknap County, NH | 65 | 21 | 8.0 | $2.2M | +2.1% | #614 of 2,272 |
| 4Strafford County, NH | 64 | 45 | 8.6 | $1.9M | +3.0% | #657 of 2,272 |
| 5Carroll County, NH | 63 | 18 | 8.2 | $2.1M | +5.0% | #684 of 2,272 |
| 6Cheshire County, NH | 62 | 24 | 7.8 | $2.2M | +2.3% | #717 of 2,272 |
| 7Rockingham County, NH | 53 | 155 | 12.2 | $1.5M | +3.0% | #1,020 of 2,272 |
| 8Hillsborough County, NH | 49 | 193 | 11.4 | $1.5M | +2.5% | #1,138 of 2,272 |
| 9Merrimack County, NH | 44 | 86 | 14.1 | $1.3M | +2.6% | #1,327 of 2,272 |
| 10Grafton County, NH | 40 | 45 | 12.1 | $1.3M | +2.2% | #1,453 of 2,272 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Rockingham County, NH?
As of September 2026, map listings count 155 insurance agencies in Rockingham County. 31 of them (20%) are chain locations. The listings count insurance agencies. Official counts show 97 businesses with payroll classed as insurance agencies and brokerages in 2023, down 2.0% from 2019.
How much do households in Rockingham County, NH spend on vehicle insurance?
About $228.3M a year, or $1,790 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 155 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for insurance agencies?
Rockingham County has 12.2 insurance agencies per 10,000 households, 22% below the U.S. rate of 15.6. Spending per agency is $1.5M, 17% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Rockingham County would have about 182, against 155 on map listings. There is one business with payroll in the industry for every 1,315 households, against one for every 966 across the U.S. The official count fell 2.0% from 2019 to 2023, against −1.0% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 53 for insurance agencies (upper middle), #1,020 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.