Auto · County · New Hampshire
Insurance agencies in Sullivan County, NH
How Sullivan County, NH compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #403 of 2,272 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $28M
- On vehicle insurance · $1,687 a household
- Spending per listing
- $4.7M
- 3.7 times the U.S.
- Listings per 10k households
- 3.6
- 77% below the U.S.
- Population, 2025
- 43,961
- +2.1% since 2020
See the insurance agencies around any address in Sullivan County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Sullivan County comes to about $28M a year: $1,687 per household, 14% below the U.S. average. That works out to $4.7M per agency, 3.7 times the U.S. figure of $1.3M.
There are 6 insurance agencies on map listings in Sullivan County as of September 2026. None of them are chain locations, against 21% across the U.S. That is 3.6 per 10,000 households, 77% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Sullivan County was 9 in 2023. That is one for every 1,846 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Sullivan County grew 2.1%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Sullivan County is 72 (upper middle), #403 of 2,272 scored counties and #1 of 10 scored counties in New Hampshire. That puts it in the top quarter of counties.
How Sullivan County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 10.8 | 15.6 |
| Spending per listing | $4.7M | $1.6M | $1.3M |
| Households per official establishment | 1,846 | 1,317 | 966 |
| Official establishment growth, 2019–2023 | n/a | −8.1% | −1.0% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,687 | $1,712 | $1,957 |
| Median household income | $80,858 | $99,031 | $80,734 |
| Groundwork market score | 72 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 9
- Employees, 2023
- 60
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sullivan County
- Population, 2025 estimate
- 43,961+2.1% since 2020
- Households
- 16,618
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 538 sq. mi.
- People per square mile
- 81
- Median household income
- $80,858+31.9% vs. 2015–2019, before inflation
- Average household income
- $105,975
- Median home value
- $268,700
- Jobs located here
- 13,461
- Daytime population
- 36,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for insurance agencies, numbered among those based in New Hampshire, with Sullivan County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 72 | 6 | 3.6 | $4.7M | +2.1% | #403 of 2,272 |
| 2Coos County, NH | 67 | 6 | 4.3 | $3.5M | +0.4% | #536 of 2,272 |
| 3Belknap County, NH | 65 | 21 | 8.0 | $2.2M | +2.1% | #614 of 2,272 |
| 4Strafford County, NH | 64 | 45 | 8.6 | $1.9M | +3.0% | #657 of 2,272 |
| 5Carroll County, NH | 63 | 18 | 8.2 | $2.1M | +5.0% | #684 of 2,272 |
| 6Cheshire County, NH | 62 | 24 | 7.8 | $2.2M | +2.3% | #717 of 2,272 |
| 7Rockingham County, NH | 53 | 155 | 12.2 | $1.5M | +3.0% | #1,020 of 2,272 |
| 8Hillsborough County, NH | 49 | 193 | 11.4 | $1.5M | +2.5% | #1,138 of 2,272 |
| 9Merrimack County, NH | 44 | 86 | 14.1 | $1.3M | +2.6% | #1,327 of 2,272 |
| 10Grafton County, NH | 40 | 45 | 12.1 | $1.3M | +2.2% | #1,453 of 2,272 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Sullivan County, NH?
As of September 2026, map listings count 6 insurance agencies in Sullivan County. None of them are chain locations. The listings count insurance agencies. Official counts show 9 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Sullivan County, NH spend on vehicle insurance?
About $28M a year, or $1,687 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 6 insurance agencies on map listings, it comes to $4.7M per agency. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.
How does Sullivan County, NH compare with the U.S. for insurance agencies?
Sullivan County has 3.6 insurance agencies per 10,000 households, 77% below the U.S. rate of 15.6. Spending per agency is $4.7M, 3.7 times the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Sullivan County would have about 22, against 6 on map listings. There is one business with payroll in the industry for every 1,846 households, against one for every 966 across the U.S.
How fast is Sullivan County, NH growing?
Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 72 for insurance agencies (upper middle), #403 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.