Auto · County · New Hampshire
Insurance agencies in Carroll County, NH
The insurance agencies in Carroll County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #684 of 2,272 scored counties
#5 of 10 scored counties in New Hampshire
- Listings
- 18
- 5 chain locations (28%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $37.9M
- On vehicle insurance · $1,733 a household
- Spending per listing
- $2.1M
- 67% above the U.S.
- Listings per 10k households
- 8.2
- 47% below the U.S.
- Population, 2025
- 52,784
- +5.0% since 2020
See the insurance agencies around any address in Carroll County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 18 insurance agencies in Carroll County. 5 of them (28%) are chain locations, against 21% across the U.S. That is 8.2 per 10,000 households, 47% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Carroll County comes to about $37.9M a year: $1,733 per household, 11% below the U.S. average. That is about $2.1M of household spending for each agency on map listings, 67% above the U.S. figure of $1.3M.
Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in Carroll County in 2023. That is one for every 1,214 households, against one for every 966 across the U.S.
Population estimates put the population change in Carroll County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Carroll County is 63 (upper middle), #684 of 2,272 scored counties and #5 of 10 scored counties in New Hampshire.
How Carroll County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carroll County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 10.8 | 15.6 |
| Spending per listing | $2.1M | $1.6M | $1.3M |
| Households per official establishment | 1,214 | 1,317 | 966 |
| Official establishment growth, 2019–2023 | n/a | −8.1% | −1.0% |
| Population growth, 2020–2025 | +5.0% | +2.7% | +3.1% |
| Spending per household on vehicle insurance | $1,733 | $1,712 | $1,957 |
| Median household income | $86,463 | $99,031 | $80,734 |
| Groundwork market score | 63 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 18
- Employees, 2023
- 107
- Annual payroll, 2023
- $9.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 185 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Carroll County
- Population, 2025 estimate
- 52,784+5.0% since 2020
- Households
- 21,847
- Median age
- 52.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.9
- Land area
- 932 sq. mi.
- People per square mile
- 56
- Median household income
- $86,463+36.9% vs. 2015–2019, before inflation
- Average household income
- $113,348
- Median home value
- $388,900
- Jobs located here
- 19,503
- Daytime population
- 49,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for insurance agencies, numbered among those based in New Hampshire, with Carroll County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 72 | 6 | 3.6 | $4.7M | +2.1% | #403 of 2,272 |
| 2Coos County, NH | 67 | 6 | 4.3 | $3.5M | +0.4% | #536 of 2,272 |
| 3Belknap County, NH | 65 | 21 | 8.0 | $2.2M | +2.1% | #614 of 2,272 |
| 4Strafford County, NH | 64 | 45 | 8.6 | $1.9M | +3.0% | #657 of 2,272 |
| 5Carroll County, NH | 63 | 18 | 8.2 | $2.1M | +5.0% | #684 of 2,272 |
| 6Cheshire County, NH | 62 | 24 | 7.8 | $2.2M | +2.3% | #717 of 2,272 |
| 7Rockingham County, NH | 53 | 155 | 12.2 | $1.5M | +3.0% | #1,020 of 2,272 |
| 8Hillsborough County, NH | 49 | 193 | 11.4 | $1.5M | +2.5% | #1,138 of 2,272 |
| 9Merrimack County, NH | 44 | 86 | 14.1 | $1.3M | +2.6% | #1,327 of 2,272 |
| 10Grafton County, NH | 40 | 45 | 12.1 | $1.3M | +2.2% | #1,453 of 2,272 |
Other business types in Carroll County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Carroll County, NH?
There are 18 insurance agencies on map listings in Carroll County as of September 2026. 5 of them (28%) are chain locations. The listings count insurance agencies. Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Carroll County, NH spend on vehicle insurance?
About $37.9M a year, or $1,733 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 18 insurance agencies on map listings, it comes to $2.1M per agency. It is estimated from the incomes of the 21,847 households in Carroll County and national spending patterns by income.
How does Carroll County, NH compare with the U.S. for insurance agencies?
Carroll County has 8.2 insurance agencies per 10,000 households, 47% below the U.S. rate of 15.6. Spending per agency is $2.1M, 67% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Carroll County would have about 30, against 18 on map listings. There is one business with payroll in the industry for every 1,214 households, against one for every 966 across the U.S.
How fast is Carroll County, NH growing?
Population estimates put Carroll County at 52,784 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 21,847 households. The median household income in Carroll County is $86,463 a year, 7% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 63 for insurance agencies (upper middle), #684 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Carroll County
Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.