Auto · County · Maryland
Insurance agencies in Caroline County, MD
The insurance agencies in Caroline County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #178 of 2,272 scored counties
#6 of 24 scored counties in Maryland
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $33.7M
- On vehicle insurance · $2,693 a household
- Spending per listing
- $3.1M
- 2.4 times the U.S.
- Listings per 10k households
- 8.8
- 44% below the U.S.
- Population, 2025
- 34,116
- +2.5% since 2020
See the insurance agencies around any address in Caroline County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for insurance agencies in Caroline County is 82 (high), #178 of 2,272 scored counties and #6 of 24 scored counties in Maryland. That puts it in the top 10% of counties for insurance agencies.
At $2,693 per household (38% above the U.S. average), households in Caroline County spend about $33.7M a year on vehicle insurance. That is about $3.1M of household spending for each agency on map listings, 2.4 times the U.S. figure of $1.3M.
There are 11 insurance agencies on map listings in Caroline County as of September 2026. Of those, 2 are chain locations, or 18%, against 21% across the U.S. Per 10,000 households, that is 8.8, 44% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Caroline County was 8 in 2023. That is one for every 1,562 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Caroline County grew 2.5%, slower than the U.S. (+3.1%).
How Caroline County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Caroline County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 12.3 | 15.6 |
| Spending per listing | $3.1M | $1.9M | $1.3M |
| Households per official establishment | 1,562 | 1,274 | 966 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | −1.0% |
| Population growth, 2020–2025 | +2.5% | +1.4% | +3.1% |
| Spending per household on vehicle insurance | $2,693 | $2,340 | $1,957 |
| Median household income | $68,457 | $103,678 | $80,734 |
| Groundwork market score | 82 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8
- Employees, 2023
- 33
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Caroline County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Caroline County
- Population, 2025 estimate
- 34,116+2.5% since 2020
- Households
- 12,495
- Median age
- 40.4
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 319 sq. mi.
- People per square mile
- 105
- Median household income
- $68,457+16.8% vs. 2015–2019, before inflation
- Average household income
- $87,383
- Median home value
- $290,100
- Jobs located here
- 8,855
- Daytime population
- 25,447Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Caroline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for insurance agencies, numbered among those based in Maryland, with Caroline County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Queen Anne’s County, MD | 92 | 16 | 8.0 | $3.6M | +8.8% | #30 of 2,272 |
| 2Charles County, MD | 88 | 59 | 9.7 | $2.9M | +5.9% | #83 of 2,272 |
| 3St. Mary’s County, MD | 87 | 34 | 8.0 | $3.5M | +2.4% | #98 of 2,272 |
| 4Calvert County, MD | 85 | 29 | 8.7 | $3.6M | +1.7% | #124 of 2,272 |
| 5Cecil County, MD | 85 | 38 | 9.4 | $2.9M | +3.2% | #126 of 2,272 |
| 6Caroline County, MD | 82 | 11 | 8.8 | $3.1M | +2.5% | #178 of 2,272 |
| 7Frederick County, MD | 80 | 135 | 12.9 | $2.1M | +11.0% | #229 of 2,272 |
| 8Somerset County, MD | 76 | 6 | 7.2 | $3.4M | +1.7% | #304 of 2,272 |
| 9Worcester County, MD | 74 | 25 | 10.4 | $2.4M | +3.7% | #354 of 2,272 |
| 10Prince George’s County, MD | 72 | 327 | 9.4 | $2.4M | +0.5% | #410 of 2,272 |
Other business types in Caroline County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Caroline County, MD?
As of September 2026, map listings count 11 insurance agencies in Caroline County. 2 of them (18%) are chain locations. The listings count insurance agencies. Official counts show 8 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Caroline County, MD spend on vehicle insurance?
About $33.7M a year, or $2,693 per household. That is 38% above the U.S. average (an index of 138, where 100 is the U.S. average). Spread across the 11 insurance agencies on map listings, it comes to $3.1M per agency. It is estimated from the incomes of the 12,495 households in Caroline County and national spending patterns by income.
How does Caroline County, MD compare with the U.S. for insurance agencies?
Caroline County has 8.8 insurance agencies per 10,000 households, 44% below the U.S. rate of 15.6. Spending per agency is $3.1M, 2.4 times the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Caroline County would have about 27, against 11 on map listings. There is one business with payroll in the industry for every 1,562 households, against one for every 966 across the U.S.
How fast is Caroline County, MD growing?
Population estimates put Caroline County at 34,116 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 12,495 households. Median household income in Caroline County is $68,457, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Caroline County scores 82 for insurance agencies (high), #178 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Caroline County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Caroline County
Screening a site or an acquisition in Caroline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Caroline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.