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Insurance agencies in Baltimore County, MD

How Baltimore County, MD compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #1,641 of 2,272 scored counties
#24 of 24 scored counties in Maryland

Listings
600
123 chain locations (21%)
Official establishments
398
−7.4% since 2019
Household spending a year
$746M
On vehicle insurance · $2,241 a household
Spending per listing
$1.2M
In line with the U.S.
Listings per 10k households
18.0
15% above the U.S.
Population, 2025
847,650
−0.7% since 2020

See the insurance agencies around any address in Baltimore County

The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 600 insurance agencies in Baltimore County. 123 of them (21%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 18.0, 15% above the U.S. rate of 15.6.

Households in Baltimore County spend about $746M a year on vehicle insurance, or $2,241 per household, 15% above the U.S. average. Spread across 600 insurance agencies, that is $1.2M per agency, in line with the U.S. figure of $1.3M.

Official counts show 398 businesses with payroll classed as insurance agencies and brokerages in Baltimore County in 2023, down 7.4% from 2019. That is one for every 836 households, against one for every 966 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $1.7M have gone to businesses classed as insurance agencies and brokerages in Baltimore County.

Population estimates put the population change in Baltimore County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. For insurance agencies, Baltimore County has a Groundwork market score of 35 (lower middle): #1,641 of 2,272 scored counties and #24 of 24 scored counties in Maryland.

How Baltimore County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Insurance agencies in Baltimore County, MD compared with Maryland and the U.S.
MeasureBaltimore CountyMarylandU.S.
Listings per 10k households18.012.315.6
Spending per listing$1.2M$1.9M$1.3M
Households per official establishment8361,274966
Official establishment growth, 2019–2023−7.4%−6.8%−1.0%
Population growth, 2020–2025−0.7%+1.4%+3.1%
Spending per household on vehicle insurance$2,241$2,340$1,957
Median household income$91,768$103,678$80,734
Groundwork market score3573

Official counts and lending

Businesses

Official establishments, 2019 to 2023
430 → 398−7.4% over the period
Employees, 2023
4,185
Annual payroll, 2023
$399.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
600123 chain locations
Listings at the U.S. rate for this spending
594The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$1.7M

SBA-backed loans to businesses classed as insurance agencies and brokerages in Baltimore County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Baltimore County

Population, 2025 estimate
847,650−0.7% since 2020
Households
332,801
Median age
41.1
Homes lived in by their owners
66%
Vehicles per household
1.7
Land area
598 sq. mi.
People per square mile
1,422
Median household income
$91,768+19.4% vs. 2015–2019, before inflation
Average household income
$122,863
Median home value
$349,300
Jobs located here
385,518
Daytime population
833,745Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Baltimore County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.

Or open the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.

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Insurance agencies across Maryland

Every Maryland market ranked →

The highest-scoring counties in Maryland for insurance agencies, numbered among those based in Maryland, with Baltimore County marked.

Top counties in Maryland

Counties in Maryland ranked for insurance agencies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Queen Anne’s County, MD92168.0$3.6M+8.8%#30 of 2,272
2Charles County, MD88599.7$2.9M+5.9%#83 of 2,272
3St. Mary’s County, MD87348.0$3.5M+2.4%#98 of 2,272
4Calvert County, MD85298.7$3.6M+1.7%#124 of 2,272
5Cecil County, MD85389.4$2.9M+3.2%#126 of 2,272
6Caroline County, MD82118.8$3.1M+2.5%#178 of 2,272
7Frederick County, MD8013512.9$2.1M+11.0%#229 of 2,272
8Somerset County, MD7667.2$3.4M+1.7%#304 of 2,272
9Worcester County, MD742510.4$2.4M+3.7%#354 of 2,272
10Prince George’s County, MD723279.4$2.4M+0.5%#410 of 2,272
24Baltimore County, MD3560018.0$1.2M−0.7%#1,641 of 2,272

Other business types in Baltimore County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many insurance agencies are in Baltimore County, MD?

Baltimore County has 600 insurance agencies on map listings as of September 2026. 123 of them (21%) are chain locations. The listings count insurance agencies. Official counts show 398 businesses with payroll classed as insurance agencies and brokerages in 2023, down 7.4% from 2019.

How much do households in Baltimore County, MD spend on vehicle insurance?

About $746M a year, or $2,241 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 600 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 332,801 households in Baltimore County and national spending patterns by income.

How does Baltimore County, MD compare with the U.S. for insurance agencies?

Baltimore County has 18.0 insurance agencies per 10,000 households, 15% above the U.S. rate of 15.6. Spending per agency is $1.2M, in line with the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Baltimore County would have about 594, against 600 on map listings. There is one business with payroll in the industry for every 836 households, against one for every 966 across the U.S. The official count fell 7.4% from 2019 to 2023, against −1.0% for the U.S.

How fast is Baltimore County, MD growing?

Population estimates put Baltimore County at 847,650 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 332,801 households. The median household income in Baltimore County is $91,768 a year, 14% above the U.S. median of $80,734. That rose 19.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baltimore County scores 35 for insurance agencies (lower middle), #1,641 of 2,272 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Baltimore County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for insurance agencies · All 56 business types in Baltimore County

Screening a site or an acquisition in Baltimore County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.