Beauty and personal care · Small-town market · Wisconsin
Hair salons in the Stevens Point-Plover, WI area
The hair salons in the Stevens Point-Plover, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #247 of 538 scored small-town markets
#7 of 13 scored small-town markets based in Wisconsin
- Listings
- 71
- 9 chain locations (13%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $29.2M
- On personal care products and services · $985 a household
- Spending per listing
- $412K
- 4% below the U.S.
- Listings per 10k households
- 23.9
- 2% above the U.S.
- Population, 2025
- 71,943
- +2.2% since 2020
See the hair salons around any address in the Stevens Point-Plover area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 71 hair salons in the Stevens Point-Plover area. Chain locations make up 13% of them, against 14% across the U.S. That comes to 23.9 for every 10,000 households, 2% above the U.S. rate of 23.4.
Household spending on personal care products and services in the Stevens Point-Plover area comes to about $29.2M a year: $985 per household, 2% below the U.S. average. That is about $412K of household spending for each salon on map listings, 4% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 19 businesses with payroll classed as beauty salons in the Stevens Point-Plover area in 2023. That is one for every 1,562 households, against one for every 1,535 across the U.S. Official counts list 128 one-person businesses without payroll.
Between 2020 and 2025, the population of the Stevens Point-Plover area grew 2.2%, slower than the U.S. (+3.1%). For hair salons, the Stevens Point-Plover area has a Groundwork market score of 53 (upper middle): #247 of 538 scored small-town markets and #7 of 13 scored small-town markets based in Wisconsin.
How the Stevens Point-Plover area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stevens Point-Plover area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 25.3 | 23.4 |
| Spending per listing | $412K | $399K | $430K |
| Households per official establishment | 1,562 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −6.5% | +6.0% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $985 | $1,007 | $1,005 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | 53 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 96
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 128Businesses with no payroll
- Map listings, September 2026
- 719 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Stevens Point-Plover area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stevens Point-Plover area
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stevens Point-Plover area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for hair salons, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Stevens Point-Plover area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Menomonie, WI | 72 | 29 | 16.6 | $585K | +1.7% | #44 of 538 |
| 2Shawano, WI | 67 | 27 | 14.5 | $631K | +1.4% | #76 of 538 |
| 3Beaver Dam, WI | 62 | 70 | 19.5 | $498K | −0.3% | #131 of 538 |
| 4Whitewater-Elkhorn, WI | 58 | 91 | 21.1 | $494K | +0.8% | #171 of 538 |
| 5Marinette, WI-MI | 57 | 54 | 18.4 | $480K | +0.3% | #186 of 538 |
| 6Sparta, WI | 57 | 40 | 21.9 | $430K | +0.6% | #189 of 538 |
| 7Stevens Point-Plover, WI | 53 | 71 | 23.9 | $412K | +2.2% | #247 of 538 |
| 8Manitowoc, WI | 50 | 77 | 21.9 | $429K | +0.4% | #277 of 538 |
| 9Watertown-Fort Atkinson, WI | 41 | 98 | 28.1 | $360K | +0.3% | #372 of 538 |
| Iron Mountain, MI-WI | 40 | 31 | 22.0 | $409K | +0.4% | #379 of 538 |
Other business types in the Stevens Point-Plover area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons53
- Barbershops74
- Nail salons62
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Stevens Point-Plover, WI area?
The Stevens Point-Plover area has 71 hair salons on map listings as of September 2026. 9 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 19 businesses with payroll classed as beauty salons in 2023. Official counts also show 128 one-person businesses without payroll.
How much do households in the Stevens Point-Plover, WI area spend on personal care products and services?
About $29.2M a year, or $985 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 71 hair salons on map listings, it comes to $412K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 29,679 households in the Stevens Point-Plover area and national spending patterns by income.
How does the Stevens Point-Plover, WI area compare with the U.S. for hair salons?
The Stevens Point-Plover area has 23.9 hair salons per 10,000 households, 2% above the U.S. rate of 23.4. Spending per salon is $412K, 4% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Stevens Point-Plover area would have about 68, against 71 on map listings. There is one business with payroll in the industry for every 1,562 households, against one for every 1,535 across the U.S.
How fast is the Stevens Point-Plover, WI area growing?
Population estimates put the Stevens Point-Plover area at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. The median household income in the Stevens Point-Plover area is $76,070 a year, 6% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stevens Point-Plover area scores 53 for hair salons (upper middle), #247 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stevens Point-Plover area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Stevens Point-Plover area
Screening a site or an acquisition in the Stevens Point-Plover area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stevens Point-Plover area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.