Beauty and personal care · County · Wisconsin
Hair salons in Washington County, WI
How Washington County, WI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #1,446 of 2,339 scored counties
#46 of 67 scored counties in Wisconsin
- Listings
- 172
- 21 chain locations (12%)
- Official establishments
- 37
- −2.6% since 2019
- Household spending a year
- $63M
- On personal care products and services · $1,104 a household
- Spending per listing
- $366K
- 15% below the U.S.
- Listings per 10k households
- 30.1
- 29% above the U.S.
- Population, 2025
- 139,238
- +1.8% since 2020
See the hair salons around any address in Washington County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 172 hair salons in Washington County. 21 of them (12%) are chain locations, against 14% across the U.S. That is 30.1 per 10,000 households, 29% above the U.S. rate of 23.4.
Households in Washington County spend about $63M a year on personal care products and services, or $1,104 per household, 10% above the U.S. average. That is about $366K of household spending for each salon on map listings, 15% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
Official counts show 37 businesses with payroll classed as beauty salons in Washington County in 2023, down 2.6% from 2019. That is one for every 1,542 households, against one for every 1,535 across the U.S. Another 342 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $75K has gone to businesses classed as beauty salons in Washington County.
Population estimates put the population change in Washington County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). For hair salons, Washington County has a Groundwork market score of 45 (lower middle): #1,446 of 2,339 scored counties and #46 of 67 scored counties in Wisconsin.
How Washington County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washington County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.1 | 25.3 | 23.4 |
| Spending per listing | $366K | $399K | $430K |
| Households per official establishment | 1,542 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | −2.6% | −6.5% | +6.0% |
| Population growth, 2020–2025 | +1.8% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,104 | $1,007 | $1,005 |
| Median household income | $96,359 | $77,485 | $80,734 |
| Groundwork market score | 45 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 37−2.6% over the period
- Employees, 2023
- 257
- Annual payroll, 2023
- $6.6M
- One-person businesses, 2023
- 342Businesses with no payroll
- Map listings, September 2026
- 17221 chain locations
- Listings at the U.S. rate for this spending
- 146The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $75K
SBA-backed loans to businesses classed as beauty salons in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washington County
- Population, 2025 estimate
- 139,238+1.8% since 2020
- Households
- 57,070
- Median age
- 44.4
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 431 sq. mi.
- People per square mile
- 320
- Median household income
- $96,359+24.1% vs. 2015–2019, before inflation
- Average household income
- $116,246
- Median home value
- $344,800
- Jobs located here
- 59,079
- Daytime population
- 123,552Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Washington County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
| 46Washington County, WI | 45 | 172 | 30.1 | $366K | +1.8% | #1,446 of 2,339 |
Other business types in Washington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons45
- Barbershops70
- Nail salons61
- Spas and skin care72
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Washington County, WI?
There are 172 hair salons on map listings in Washington County as of September 2026. 21 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 37 businesses with payroll classed as beauty salons in 2023, down 2.6% from 2019. Official counts list 342 one-person businesses without payroll.
How much do households in Washington County, WI spend on personal care products and services?
About $63M a year, or $1,104 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 172 hair salons on map listings, it comes to $366K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 57,070 households in Washington County and national spending patterns by income.
How does Washington County, WI compare with the U.S. for hair salons?
Washington County has 30.1 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $366K, 15% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Washington County would have about 146, against 172 on map listings. There is one business with payroll in the industry for every 1,542 households, against one for every 1,535 across the U.S. The official count fell 2.6% from 2019 to 2023, against +6.0% for the U.S.
How fast is Washington County, WI growing?
Population estimates put Washington County at 139,238 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 57,070 households. The median household income in Washington County is $96,359 a year, 19% above the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 45 for hair salons (lower middle), #1,446 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Washington County
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.