Beauty and personal care · County · Wisconsin
Hair salons in Rusk County, WI
How Rusk County, WI compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,216 of 2,339 scored counties
#32 of 67 scored counties in Wisconsin
- Listings
- 9
- 3 chain locations (33%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $5.5M
- On personal care products and services · $868 a household
- Spending per listing
- $613K
- 42% above the U.S.
- Listings per 10k households
- 14.2
- 39% below the U.S.
- Population, 2025
- 14,146
- −0.2% since 2020
See the hair salons around any address in Rusk County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Rusk County spend about $5.5M a year on personal care products and services, or $868 per household, 14% below the U.S. average. That is about $613K of household spending for each salon on map listings, 42% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Rusk County has 9 hair salons on map listings as of September 2026. Of those, 3 are chain locations, or 33%, against 14% across the U.S. That is 14.2 per 10,000 households, 39% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in Rusk County classed as beauty salons. That is one for every 1,271 households, against one for every 1,535 across the U.S. Official counts also show 14 one-person businesses without payroll.
Population estimates put the population change in Rusk County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. The Groundwork market score for hair salons in Rusk County is 49 (lower middle), #1,216 of 2,339 scored counties and #32 of 67 scored counties in Wisconsin.
How Rusk County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rusk County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 25.3 | 23.4 |
| Spending per listing | $613K | $399K | $430K |
| Households per official establishment | 1,271 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −6.5% | +6.0% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $868 | $1,007 | $1,005 |
| Median household income | $59,944 | $77,485 | $80,734 |
| Groundwork market score | 49 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 8
- Annual payroll, 2023
- $213K
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 93 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Rusk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rusk County
- Population, 2025 estimate
- 14,146−0.2% since 2020
- Households
- 6,355
- Median age
- 47.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 914 sq. mi.
- People per square mile
- 16
- Median household income
- $59,944+26.1% vs. 2015–2019, before inflation
- Average household income
- $73,376
- Median home value
- $163,400
- Jobs located here
- 4,892
- Daytime population
- 12,818Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rusk County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Rusk County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
| 32Rusk County, WI | 49 | 9 | 14.2 | $613K | −0.2% | #1,216 of 2,339 |
Other business types in Rusk County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rusk County, WI?
Map listings as of September 2026 show 9 hair salons in Rusk County. 3 of them (33%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 14 one-person businesses have no payroll, by official counts.
How much do households in Rusk County, WI spend on personal care products and services?
About $5.5M a year, or $868 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 9 hair salons on map listings, it comes to $613K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 6,355 households in Rusk County and national spending patterns by income.
How does Rusk County, WI compare with the U.S. for hair salons?
Rusk County has 14.2 hair salons per 10,000 households, 39% below the U.S. rate of 23.4. Spending per salon is $613K, 42% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rusk County would have about 13, against 9 on map listings. There is one business with payroll in the industry for every 1,271 households, against one for every 1,535 across the U.S.
How fast is Rusk County, WI growing?
Population estimates put Rusk County at 14,146 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 6,355 households. Median household income in Rusk County is $59,944, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rusk County scores 49 for hair salons (lower middle), #1,216 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rusk County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rusk County
Screening a site or an acquisition in Rusk County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rusk County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.