Beauty and personal care · County · Wisconsin
Hair salons in Vilas County, WI
Competitor counts, household spending and official business counts for hair salons in Vilas County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,027 of 2,339 scored counties
#28 of 67 scored counties in Wisconsin
- Listings
- 25
- 4 chain locations (16%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10.4M
- On personal care products and services · $930 a household
- Spending per listing
- $415K
- 4% below the U.S.
- Listings per 10k households
- 22.4
- 4% below the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the hair salons around any address in Vilas County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Vilas County comes to about $10.4M a year: $930 per household, 7% below the U.S. average. Spread across 25 hair salons, that is $415K per salon, 4% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Vilas County has 25 hair salons on map listings as of September 2026. 4 of them (16%) are chain locations, against 14% across the U.S. That comes to 22.4 for every 10,000 households, 4% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Vilas County was 5 in 2023. That is one for every 2,229 households, against one for every 1,535 across the U.S. Another 60 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Vilas County grew 2.9%, in step with the U.S. (+3.1%). The Groundwork market score for hair salons in Vilas County is 53 (upper middle), #1,027 of 2,339 scored counties and #28 of 67 scored counties in Wisconsin.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 25.3 | 23.4 |
| Spending per listing | $415K | $399K | $430K |
| Households per official establishment | 2,229 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −6.5% | +6.0% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $930 | $1,007 | $1,005 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 53 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5
- Employees, 2023
- 18
- Annual payroll, 2023
- $684K
- One-person businesses, 2023
- 60Businesses with no payroll
- Map listings, September 2026
- 254 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
| 28Vilas County, WI | 53 | 25 | 22.4 | $415K | +2.9% | #1,027 of 2,339 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons53
- Barbershops
- Nail salons
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Vilas County, WI?
Map listings as of September 2026 show 25 hair salons in Vilas County. 4 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Official counts list 60 one-person businesses without payroll.
How much do households in Vilas County, WI spend on personal care products and services?
About $10.4M a year, or $930 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 25 hair salons on map listings, it comes to $415K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for hair salons?
Vilas County has 22.4 hair salons per 10,000 households, 4% below the U.S. rate of 23.4. Spending per salon is $415K, 4% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Vilas County would have about 24, against 25 on map listings. There is one business with payroll in the industry for every 2,229 households, against one for every 1,535 across the U.S.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 53 for hair salons (upper middle), #1,027 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.