Beauty and personal care · County · Wisconsin
Hair salons in Rock County, WI
Competitor counts, household spending and official business counts for hair salons in Rock County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,530 of 2,339 scored counties
#49 of 67 scored counties in Wisconsin
- Listings
- 187
- 22 chain locations (12%)
- Official establishments
- 35
- −27.1% since 2019
- Household spending a year
- $65.3M
- On personal care products and services · $971 a household
- Spending per listing
- $349K
- 19% below the U.S.
- Listings per 10k households
- 27.8
- 19% above the U.S.
- Population, 2025
- 166,472
- +1.7% since 2020
See the hair salons around any address in Rock County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $971 per household (3% below the U.S. average), households in Rock County spend about $65.3M a year on personal care products and services. That is about $349K of household spending for each salon on map listings, 19% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 187 hair salons on map listings in Rock County as of September 2026. 22 of them (12%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 27.8, 19% above the U.S. rate of 23.4.
Official counts show 35 businesses with payroll classed as beauty salons in Rock County in 2023, down 27.1% from 2019. That is one for every 1,920 households, against one for every 1,535 across the U.S. Another 356 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Rock County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For hair salons, Rock County has a Groundwork market score of 43 (lower middle): #1,530 of 2,339 scored counties and #49 of 67 scored counties in Wisconsin.
How Rock County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rock County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 27.8 | 25.3 | 23.4 |
| Spending per listing | $349K | $399K | $430K |
| Households per official establishment | 1,920 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | −27.1% | −6.5% | +6.0% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $971 | $1,007 | $1,005 |
| Median household income | $75,673 | $77,485 | $80,734 |
| Groundwork market score | 43 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 35−27.1% over the period
- Employees, 2023
- 243
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- 356Businesses with no payroll
- Map listings, September 2026
- 18722 chain locations
- Listings at the U.S. rate for this spending
- 152The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Rock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rock County
- Population, 2025 estimate
- 166,472+1.7% since 2020
- Households
- 67,201
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 718 sq. mi.
- People per square mile
- 229
- Median household income
- $75,673+30.8% vs. 2015–2019, before inflation
- Average household income
- $91,984
- Median home value
- $231,600
- Jobs located here
- 69,632
- Daytime population
- 154,793Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Rock County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
| 49Rock County, WI | 43 | 187 | 27.8 | $349K | +1.7% | #1,530 of 2,339 |
Other business types in Rock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons43
- Barbershops74
- Nail salons61
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Rock County, WI?
As of September 2026, map listings count 187 hair salons in Rock County. 22 of them (12%) are chain locations. The listings count hair and beauty salons. Official counts show 35 businesses with payroll classed as beauty salons in 2023, down 27.1% from 2019. Official counts list 356 one-person businesses without payroll.
How much do households in Rock County, WI spend on personal care products and services?
About $65.3M a year, or $971 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 187 hair salons on map listings, it comes to $349K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 67,201 households in Rock County and national spending patterns by income.
How does Rock County, WI compare with the U.S. for hair salons?
Rock County has 27.8 hair salons per 10,000 households, 19% above the U.S. rate of 23.4. Spending per salon is $349K, 19% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Rock County would have about 152, against 187 on map listings. There is one business with payroll in the industry for every 1,920 households, against one for every 1,535 across the U.S. The official count fell 27.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is Rock County, WI growing?
Population estimates put Rock County at 166,472 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 67,201 households. Median household income in Rock County is $75,673, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rock County scores 43 for hair salons (lower middle), #1,530 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rock County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Rock County
Screening a site or an acquisition in Rock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.