Beauty and personal care · County · Wisconsin
Hair salons in Marquette County, WI
Competitor counts, household spending and official business counts for hair salons in Marquette County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #227 of 2,339 scored counties
#7 of 67 scored counties in Wisconsin
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.3M
- On personal care products and services · $901 a household
- Spending per listing
- $786K
- 83% above the U.S.
- Listings per 10k households
- 11.4
- 51% below the U.S.
- Population, 2025
- 15,927
- +2.1% since 2020
See the hair salons around any address in Marquette County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marquette County scores 72 (upper middle) on the Groundwork market score for hair salons, ranking #227 of 2,339 scored counties and #7 of 67 scored counties in Wisconsin. That puts it in the top 10% of counties for hair salons.
Household spending on personal care products and services in Marquette County comes to about $6.3M a year: $901 per household, 10% below the U.S. average. That is about $786K of household spending for each salon on map listings, 83% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Marquette County has 8 hair salons on map listings as of September 2026. Chain locations make up 38% of them, against 14% across the U.S. That comes to 11.4 for every 10,000 households, 51% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Marquette County, since they leave out counts under 3. Population estimates show Marquette County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How Marquette County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marquette County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 25.3 | 23.4 |
| Spending per listing | $786K | $399K | $430K |
| Households per official establishment | n/a | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −6.5% | +6.0% |
| Population growth, 2020–2025 | +2.1% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $901 | $1,007 | $1,005 |
| Median household income | $65,681 | $77,485 | $80,734 |
| Groundwork market score | 72 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 23Businesses with no payroll
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Marquette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marquette County
- Population, 2025 estimate
- 15,927+2.1% since 2020
- Households
- 6,987
- Median age
- 49.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 456 sq. mi.
- People per square mile
- 35
- Median household income
- $65,681+25.6% vs. 2015–2019, before inflation
- Average household income
- $82,123
- Median home value
- $210,400
- Jobs located here
- 3,800
- Daytime population
- 12,809Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marquette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Marquette County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
Other business types in Marquette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Marquette County, WI?
Map listings as of September 2026 show 8 hair salons in Marquette County. 3 of them (38%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Marquette County: counts under 3 are left out. Official counts also show 23 one-person businesses without payroll.
How much do households in Marquette County, WI spend on personal care products and services?
About $6.3M a year, or $901 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 8 hair salons on map listings, it comes to $786K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 6,987 households in Marquette County and national spending patterns by income.
How does Marquette County, WI compare with the U.S. for hair salons?
Marquette County has 11.4 hair salons per 10,000 households, 51% below the U.S. rate of 23.4. Spending per salon is $786K, 83% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Marquette County would have about 15, against 8 on map listings.
How fast is Marquette County, WI growing?
Population estimates put Marquette County at 15,927 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 6,987 households. Median household income in Marquette County is $65,681, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marquette County scores 72 for hair salons (upper middle), #227 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marquette County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Marquette County
Screening a site or an acquisition in Marquette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.