Market rankings · Wisconsin
Barbershops in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 857
- 155 chain locations (18%)
- Official establishments
- 133
- +6.4% since 2019
- Household spending a year
- $2.5B
- On personal care products and services
- Listings per 10k households
- 3.5
- 34% below the U.S.
- Spending per listing
- $2.9M
- 55% above the U.S.
- Rank among states
- #20 of 51
- Market score 55 · Upper middle
A site report maps the barbershops on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 857 barbershops in Wisconsin. Chain locations make up 18% of them, against 12% across the U.S. That is 3.5 per 10,000 households, 34% below the U.S. rate of 5.3.
At $1,007 per household (in line with the U.S. average), households in Wisconsin spend about $2.5B a year on personal care products and services. Spread across 857 barbershops, that is $2.9M per shop, 55% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
The official count of businesses with payroll classed as barber shops in Wisconsin was 133 in 2023, up 6.4% from 2019. That is one for every 18,643 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 12 SBA-backed loans worth $1.5M have gone to businesses classed as barber shops in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #20 for barbershops, with a Groundwork market score of 55 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (76). Of the 11 scored small-town markets in or partly in Wisconsin, the Whitewater-Elkhorn area scores highest (85).
Every market in Wisconsin for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 76 | 481 | 3.3 | $3.6M | +2.6% | #16 of 387 |
| 1Wausau, WI | 70 | 12 | 2.1 | $4.8M | +1.0% | #45 of 387 |
| 2Madison, WI | 70 | 87 | 2.9 | $3.8M | +4.1% | #46 of 387 |
| 3Janesville-Beloit, WI | 70 | 18 | 2.7 | $3.6M | +1.7% | #47 of 387 |
| Duluth, MN-WI | 68 | 17 | 1.4 | $6.8M | +0.2% | #62 of 387 |
| 4Oshkosh-Neenah, WI | 68 | 24 | 3.3 | $3M | +1.4% | #65 of 387 |
| 5Fond du Lac, WI | 66 | 13 | 3.0 | $3.2M | +0.5% | #73 of 387 |
| 6Racine-Mount Pleasant, WI | 66 | 26 | 3.2 | $3.1M | +0.4% | #74 of 387 |
| 7Sheboygan, WI | 65 | 15 | 3.0 | $3.2M | 0.0% | #77 of 387 |
| 8Eau Claire, WI | 64 | 24 | 3.3 | $2.9M | +2.6% | #85 of 387 |
| 9La Crosse-Onalaska, WI-MN | 60 | 13 | 1.8 | $5.4M | +0.4% | #108 of 387 |
| 10Appleton, WI | 56 | 43 | 4.3 | $2.4M | +2.7% | #138 of 387 |
| 11Green Bay, WI | 55 | 61 | 4.5 | $2.2M | +2.5% | #151 of 387 |
| 12Milwaukee-Waukesha, WI | 49 | 331 | 5.0 | $2M | 0.0% | #197 of 387 |
| 13Kenosha, WI | 41 | 37 | 5.4 | $1.9M | −0.4% | #269 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Whitewater-Elkhorn, WI | 85 | 7 | 1.6 | $6.4M | +0.8% | #15 of 377 |
| 2Watertown-Fort Atkinson, WI | 83 | 7 | 2.0 | $5M | +0.3% | #20 of 377 |
| 3Beaver Dam, WI | 78 | 6 | 1.7 | $5.8M | −0.3% | #36 of 377 |
| 4Stevens Point-Plover, WI | 74 | 9 | 3.0 | $3.2M | +2.2% | #47 of 377 |
| 5Platteville, WI | 74 | 6 | 3.0 | $3.1M | +0.9% | #48 of 377 |
| 6Manitowoc, WI | 72 | 11 | 3.1 | $3M | +0.4% | #57 of 377 |
| 7Sparta, WI | 72 | 6 | 3.3 | $2.9M | +0.6% | #58 of 377 |
| 8Marinette, WI-MI | 71 | 6 | 2.0 | $4.3M | +0.3% | #59 of 377 |
| 9Baraboo, WI | 70 | 9 | 3.2 | $3.1M | +1.3% | #70 of 377 |
| 10Shawano, WI | 65 | 7 | 3.8 | $2.4M | +1.4% | #101 of 377 |
| 11Rice Lake, WI | 62 | 7 | 3.5 | $2.6M | −0.5% | #113 of 377 |
| Wisconsin Rapids-Marshfield, WI | Not scored | 4 | 1.2 | $7.5M | −0.2% | |
| Menomonie, WI | Not scored | 4 | 2.3 | $4.2M | +1.7% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $4.2M | +0.4% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 91 | 6 | 1.6 | $7.3M | +4.7% | #8 of 1,356 |
| 2Walworth County, WI | 78 | 7 | 1.6 | $6.4M | +0.8% | #85 of 1,356 |
| 3Chippewa County, WI | 76 | 5 | 1.8 | $5.3M | +1.9% | #119 of 1,356 |
| 4Ozaukee County, WI | 75 | 6 | 1.6 | $7.4M | +3.0% | #129 of 1,356 |
| 5Jefferson County, WI | 75 | 7 | 2.0 | $5M | +0.3% | #130 of 1,356 |
| 6Rock County, WI | 74 | 18 | 2.7 | $3.6M | +1.7% | #145 of 1,356 |
| 7Marathon County, WI | 73 | 12 | 2.1 | $4.8M | +1.0% | #160 of 1,356 |
| 8Winnebago County, WI | 72 | 24 | 3.3 | $3M | +1.4% | #184 of 1,356 |
| 9Pierce County, WI | 71 | 7 | 4.4 | $2.4M | +3.1% | #208 of 1,356 |
| 10Dodge County, WI | 70 | 6 | 1.7 | $5.8M | −0.3% | #215 of 1,356 |
| 11Dane County, WI | 70 | 78 | 3.1 | $3.6M | +4.9% | #220 of 1,356 |
| 12Green County, WI | 70 | 5 | 3.2 | $3.2M | +0.5% | #224 of 1,356 |
| 13Racine County, WI | 70 | 26 | 3.2 | $3.1M | +0.4% | #226 of 1,356 |
| 14Washington County, WI | 70 | 24 | 4.2 | $2.6M | +1.8% | #237 of 1,356 |
| 15Fond du Lac County, WI | 68 | 13 | 3.0 | $3.2M | +0.5% | #276 of 1,356 |
| 16Waukesha County, WI | 67 | 60 | 3.6 | $3.3M | +2.4% | #284 of 1,356 |
| 17Marinette County, WI | 66 | 5 | 2.6 | $3.4M | +1.6% | #298 of 1,356 |
| 18Sheboygan County, WI | 66 | 15 | 3.0 | $3.2M | 0.0% | #300 of 1,356 |
| 19Grant County, WI | 64 | 6 | 3.0 | $3.1M | +0.9% | #357 of 1,356 |
| 20Manitowoc County, WI | 63 | 11 | 3.1 | $3M | +0.4% | #383 of 1,356 |
| 21Monroe County, WI | 62 | 6 | 3.3 | $2.9M | +0.6% | #401 of 1,356 |
| 22Shawano County, WI | 61 | 6 | 3.5 | $2.6M | +1.7% | #422 of 1,356 |
| 23Portage County, WI | 60 | 9 | 3.0 | $3.2M | +2.2% | #442 of 1,356 |
| 24La Crosse County, WI | 59 | 12 | 2.3 | $4.2M | +0.3% | #459 of 1,356 |
| 25Sauk County, WI | 58 | 9 | 3.2 | $3.1M | +1.3% | #478 of 1,356 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Oneida County, WI | 56 | 7 | 4.0 | $2.4M | +0.7% | #542 of 1,356 |
| 27Eau Claire County, WI | 56 | 19 | 4.2 | $2.3M | +3.0% | #543 of 1,356 |
| 28Barron County, WI | 55 | 7 | 3.5 | $2.6M | −0.5% | #559 of 1,356 |
| 29Outagamie County, WI | 55 | 39 | 5.0 | $2.1M | +2.6% | #571 of 1,356 |
| 30Waupaca County, WI | 53 | 9 | 4.0 | $2.4M | −0.6% | #616 of 1,356 |
| 31Brown County, WI | 53 | 56 | 5.0 | $2M | +2.6% | #625 of 1,356 |
| 32Kenosha County, WI | 45 | 37 | 5.4 | $1.9M | −0.4% | #830 of 1,356 |
| 33Milwaukee County, WI | 41 | 241 | 6.1 | $1.5M | −1.5% | #917 of 1,356 |
| Wood County, WI | Not scored | 4 | 1.2 | $7.5M | −0.2% | |
| Columbia County, WI | Not scored | 1 | 0.4 | $25.1M | −0.7% | |
| Calumet County, WI | Not scored | 4 | 1.9 | $5.7M | +2.9% | |
| Polk County, WI | Not scored | 2 | 1.0 | $9.7M | +1.7% | |
| Dunn County, WI | Not scored | 4 | 2.3 | $4.2M | +1.7% | |
| Douglas County, WI | Not scored | 3 | 1.6 | $6.1M | −0.8% | |
| Oconto County, WI | Not scored | 3 | 1.8 | $5.5M | +2.9% | |
| Clark County, WI | Not scored | 2 | 1.6 | $6M | +1.2% | |
| Vernon County, WI | Not scored | 1 | 0.8 | $11.8M | +2.4% | |
| Trempealeau County, WI | Not scored | 1 | 0.8 | $12.2M | +1.1% | |
| Door County, WI | Not scored | 3 | 2.0 | $5M | +1.6% | |
| Lincoln County, WI | Not scored | 3 | 2.3 | $4M | −0.1% | |
| Juneau County, WI | Not scored | 2 | 1.8 | $4.9M | −0.5% | |
| Waushara County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Iowa County, WI | Not scored | 3 | 3.0 | $3.5M | +1.0% | |
| Vilas County, WI | Not scored | 3 | 2.7 | $3.5M | +2.9% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 2 | 2.4 | $3.8M | −0.5% | |
| Kewaunee County, WI | Not scored | 2 | 2.4 | $4.2M | +1.0% | |
| Taylor County, WI | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Langlade County, WI | Not scored | 2 | 2.3 | $3.8M | +0.4% | |
| Green Lake County, WI | Not scored | 2 | 2.4 | $3.9M | +1.5% | |
| Sawyer County, WI | Not scored | 2 | 2.3 | $3.9M | +4.0% | |
| Richland County, WI | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Lafayette County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Burnett County, WI | Not scored | 0 | 0.0 | n/a | +3.9% | |
| Washburn County, WI | Not scored | 0 | 0.0 | n/a | +2.8% | |
| Bayfield County, WI | Not scored | 1 | 1.3 | $7M | +3.4% | |
| Ashland County, WI | Not scored | 1 | 1.5 | $6M | +1.1% | |
| Crawford County, WI | Not scored | 2 | 3.0 | $3M | −1.1% | |
| Marquette County, WI | Not scored | 2 | 2.9 | $3.1M | +2.1% | |
| Rusk County, WI | Not scored | 1 | 1.6 | $5.5M | −0.2% | |
| Price County, WI | Not scored | 1 | 1.5 | $5.7M | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 1 | 2.5 | $3.5M | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 1 | 7.1 | $1.2M | −1.4% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Wisconsin?
There are 857 barbershops on map listings in Wisconsin as of September 2026. 155 of them (18%) are chain locations. The listings count barbershops. Official counts show 133 businesses with payroll classed as barber shops in 2023, up 6.4% from 2019. Another 1,258 one-person businesses have no payroll, by official counts.
How much do households in Wisconsin spend on personal care products and services?
About $2.5B a year, or $1,007 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 857 barbershops on map listings, it comes to $2.9M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for barbershops?
Wisconsin has 3.5 barbershops per 10,000 households, 34% below the U.S. rate of 5.3. Spending per shop is $2.9M, 55% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Wisconsin would have about 1,325, against 857 on map listings. There is one business with payroll in the industry for every 18,643 households, against one for every 16,589 across the U.S. The official count rose 6.4% from 2019 to 2023, against +28.5% for the U.S.
Which market in Wisconsin has the highest market score for barbershops?
Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 76 (high). Among 11 scored small-town markets in or partly in Wisconsin, the Whitewater-Elkhorn area scores highest, at 85 (high). Among 33 scored counties in Wisconsin, St. Croix County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 55 for barbershops (upper middle), #20 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Salons, barbers and spas10,838 listings
- Hair salons6,266 listings
- Nail salons1,100 listings
- Spas and skin care2,411 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.