Beauty and personal care · Metro area · Wisconsin
Hair salons in the Fond du Lac, WI metro area
Competitor counts, household spending and official business counts for hair salons in the Fond du Lac, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #278 of 387 scored metro areas
#9 of 13 scored metro areas based in Wisconsin
- Listings
- 101
- 23 chain locations (23%)
- Official establishments
- 29
- −12.1% since 2019
- Household spending a year
- $42.2M
- On personal care products and services · $975 a household
- Spending per listing
- $417K
- 3% below the U.S.
- Listings per 10k households
- 23.4
- In line with the U.S.
- Population, 2025
- 104,669
- +0.5% since 2020
See the hair salons around any address in the Fond du Lac metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Fond du Lac metro area spend about $42.2M a year on personal care products and services, or $975 per household, 3% below the U.S. average. That is about $417K of household spending for each salon on map listings, 3% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Fond du Lac metro area has 101 hair salons on map listings as of September 2026. 23 of them (23%) are chain locations, against 14% across the U.S. That is 23.4 per 10,000 households, in line with the U.S. rate of 23.4.
Official counts show 29 businesses with payroll classed as beauty salons in the Fond du Lac metro area in 2023, down 12.1% from 2019. That is one for every 1,491 households, against one for every 1,535 across the U.S. Official counts also show 207 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $255K has gone to businesses classed as beauty salons in the Fond du Lac metro area.
Population estimates put the population change in the Fond du Lac metro area from 2020 to 2025 at +0.5%, slower than the U.S. (+3.1%). The Fond du Lac metro area scores 41 (lower middle) on the Groundwork market score for hair salons, ranking #278 of 387 scored metro areas and #9 of 13 scored metro areas based in Wisconsin.
How the Fond du Lac metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fond du Lac metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.4 | 25.3 | 23.4 |
| Spending per listing | $417K | $399K | $430K |
| Households per official establishment | 1,491 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | −12.1% | −6.5% | +6.0% |
| Population growth, 2020–2025 | +0.5% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $975 | $1,007 | $1,005 |
| Median household income | $74,275 | $77,485 | $80,734 |
| Groundwork market score | 41 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 29−12.1% over the period
- Employees, 2023
- 171
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 207Businesses with no payroll
- Map listings, September 2026
- 10123 chain locations
- Listings at the U.S. rate for this spending
- 98The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $255K
SBA-backed loans to businesses classed as beauty salons in the Fond du Lac metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fond du Lac metro area
- Population, 2025 estimate
- 104,669+0.5% since 2020
- Households
- 43,243
- Median age
- 42.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 145
- Median household income
- $74,275+19.1% vs. 2015–2019, before inflation
- Average household income
- $92,084
- Median home value
- $222,800
- Jobs located here
- 49,885
- Daytime population
- 99,843Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fond du Lac metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for hair salons, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Fond du Lac metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 2,874 | 19.5 | $595K | +2.6% | #46 of 387 |
| Duluth, MN-WI | 61 | 208 | 17.3 | $556K | +0.2% | #85 of 387 |
| 1Green Bay, WI | 50 | 318 | 23.4 | $432K | +2.5% | #182 of 387 |
| 2Madison, WI | 48 | 841 | 27.9 | $390K | +4.1% | #207 of 387 |
| 3Sheboygan, WI | 46 | 105 | 21.1 | $463K | 0.0% | #223 of 387 |
| 4Wausau, WI | 46 | 131 | 22.6 | $440K | +1.0% | #225 of 387 |
| 5La Crosse-Onalaska, WI-MN | 45 | 166 | 23.0 | $425K | +0.4% | #232 of 387 |
| 6Racine-Mount Pleasant, WI | 45 | 194 | 24.1 | $417K | +0.4% | #233 of 387 |
| 7Kenosha, WI | 44 | 155 | 22.5 | $458K | −0.4% | #244 of 387 |
| 8Oshkosh-Neenah, WI | 44 | 191 | 26.3 | $372K | +1.4% | #248 of 387 |
| 9Fond du Lac, WI | 41 | 101 | 23.4 | $417K | +0.5% | #278 of 387 |
Other business types in the Fond du Lac metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons41
- Barbershops66
- Nail salons65
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Fond du Lac, WI metro area?
Map listings as of September 2026 show 101 hair salons in the Fond du Lac metro area. 23 of them (23%) are chain locations. The listings count hair and beauty salons. Official counts show 29 businesses with payroll classed as beauty salons in 2023, down 12.1% from 2019. Another 207 one-person businesses have no payroll, by official counts.
How much do households in the Fond du Lac, WI metro area spend on personal care products and services?
About $42.2M a year, or $975 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 101 hair salons on map listings, it comes to $417K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 43,243 households in the Fond du Lac metro area and national spending patterns by income.
How does the Fond du Lac, WI metro area compare with the U.S. for hair salons?
The Fond du Lac metro area has 23.4 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $417K, 3% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Fond du Lac metro area would have about 98, against 101 on map listings. There is one business with payroll in the industry for every 1,491 households, against one for every 1,535 across the U.S. The official count fell 12.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Fond du Lac, WI metro area growing?
Population estimates put the Fond du Lac metro area at 104,669 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 43,243 households. Median household income in the Fond du Lac metro area is $74,275, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fond du Lac metro area scores 41 for hair salons (lower middle), #278 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fond du Lac metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Fond du Lac metro area
Screening a site or an acquisition in the Fond du Lac metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fond du Lac metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.