Beauty and personal care · County · Wisconsin
Hair salons in Monroe County, WI
The hair salons in Monroe County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #1,020 of 2,339 scored counties
#27 of 67 scored counties in Wisconsin
- Listings
- 40
- 13 chain locations (33%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On personal care products and services · $940 a household
- Spending per listing
- $430K
- In line with the U.S.
- Listings per 10k households
- 21.9
- 6% below the U.S.
- Population, 2025
- 46,572
- +0.6% since 2020
See the hair salons around any address in Monroe County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 40 hair salons in Monroe County. Of those, 13 are chain locations, or 33%, against 14% across the U.S. That is 21.9 per 10,000 households, 6% below the U.S. rate of 23.4.
At $940 per household (6% below the U.S. average), households in Monroe County spend about $17.2M a year on personal care products and services. Spread across 40 hair salons, that is $430K per salon, in line with the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in Monroe County classed as beauty salons. That is one for every 2,614 households, against one for every 1,535 across the U.S. Official counts list 60 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $76K has gone to businesses classed as beauty salons in Monroe County.
Population estimates put the population change in Monroe County from 2020 to 2025 at +0.6%, slower than the U.S. (+3.1%). For hair salons, Monroe County has a Groundwork market score of 53 (upper middle): #1,020 of 2,339 scored counties and #27 of 67 scored counties in Wisconsin.
How Monroe County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Monroe County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.9 | 25.3 | 23.4 |
| Spending per listing | $430K | $399K | $430K |
| Households per official establishment | 2,614 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −6.5% | +6.0% |
| Population growth, 2020–2025 | +0.6% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $940 | $1,007 | $1,005 |
| Median household income | $69,467 | $77,485 | $80,734 |
| Groundwork market score | 53 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 7
- Employees, 2023
- 34
- Annual payroll, 2023
- $899K
- One-person businesses, 2023
- 60Businesses with no payroll
- Map listings, September 2026
- 4013 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $76K
SBA-backed loans to businesses classed as beauty salons in Monroe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Monroe County
- Population, 2025 estimate
- 46,572+0.6% since 2020
- Households
- 18,301
- Median age
- 40.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 901 sq. mi.
- People per square mile
- 51
- Median household income
- $69,467+16.6% vs. 2015–2019, before inflation
- Average household income
- $87,535
- Median home value
- $210,000
- Jobs located here
- 19,806
- Daytime population
- 44,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Monroe County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
| 27Monroe County, WI | 53 | 40 | 21.9 | $430K | +0.6% | #1,020 of 2,339 |
Other business types in Monroe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons53
- Barbershops62
- Nail salons34
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Monroe County, WI?
There are 40 hair salons on map listings in Monroe County as of September 2026. 13 of them (33%) are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Official counts also show 60 one-person businesses without payroll.
How much do households in Monroe County, WI spend on personal care products and services?
About $17.2M a year, or $940 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 40 hair salons on map listings, it comes to $430K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 18,301 households in Monroe County and national spending patterns by income.
How does Monroe County, WI compare with the U.S. for hair salons?
Monroe County has 21.9 hair salons per 10,000 households, 6% below the U.S. rate of 23.4. Spending per salon is $430K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending. There is one business with payroll in the industry for every 2,614 households, against one for every 1,535 across the U.S.
How fast is Monroe County, WI growing?
Population estimates put Monroe County at 46,572 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 18,301 households. The median household income in Monroe County is $69,467 a year, 14% below the U.S. median of $80,734. That rose 16.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Monroe County scores 53 for hair salons (upper middle), #1,020 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Monroe County
Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.