Beauty and personal care · County · Wisconsin
Hair salons in Ozaukee County, WI
The hair salons in Ozaukee County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #963 of 2,339 scored counties
#25 of 67 scored counties in Wisconsin
- Listings
- 93
- 16 chain locations (17%)
- Official establishments
- 37
- +2.8% since 2019
- Household spending a year
- $44.5M
- On personal care products and services · $1,162 a household
- Spending per listing
- $479K
- 11% above the U.S.
- Listings per 10k households
- 24.3
- 4% above the U.S.
- Population, 2025
- 94,346
- +3.0% since 2020
See the hair salons around any address in Ozaukee County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 93 hair salons in Ozaukee County. Of those, 16 are chain locations, or 17%, against 14% across the U.S. That comes to 24.3 for every 10,000 households, 4% above the U.S. rate of 23.4.
Households in Ozaukee County spend about $44.5M a year on personal care products and services, or $1,162 per household, 16% above the U.S. average. That is about $479K of household spending for each salon on map listings, 11% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in Ozaukee County was 37 in 2023, up 2.8% from 2019. That is one for every 1,035 households, against one for every 1,535 across the U.S. Official counts also show 171 one-person businesses without payroll.
Population estimates put the population change in Ozaukee County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). For hair salons, Ozaukee County has a Groundwork market score of 54 (upper middle): #963 of 2,339 scored counties and #25 of 67 scored counties in Wisconsin.
How Ozaukee County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ozaukee County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.3 | 25.3 | 23.4 |
| Spending per listing | $479K | $399K | $430K |
| Households per official establishment | 1,035 | 1,557 | 1,535 |
| Official establishment growth, 2019–2023 | +2.8% | −6.5% | +6.0% |
| Population growth, 2020–2025 | +3.0% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,162 | $1,007 | $1,005 |
| Median household income | $96,996 | $77,485 | $80,734 |
| Groundwork market score | 54 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36 → 37+2.8% over the period
- Employees, 2023
- 321
- Annual payroll, 2023
- $9.9M
- One-person businesses, 2023
- 171Businesses with no payroll
- Map listings, September 2026
- 9316 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Ozaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Ozaukee County
- Population, 2025 estimate
- 94,346+3.0% since 2020
- Households
- 38,309
- Median age
- 44.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 233 sq. mi.
- People per square mile
- 399
- Median household income
- $96,996+13.8% vs. 2015–2019, before inflation
- Average household income
- $138,958
- Median home value
- $390,200
- Jobs located here
- 42,307
- Daytime population
- 88,821Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ozaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for hair salons, numbered among those based in Wisconsin, with Ozaukee County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 19 | 11.3 | $866K | +2.9% | #32 of 2,339 |
| 2Adams County, WI | 79 | 7 | 7.4 | $1.2M | +5.2% | #84 of 2,339 |
| 3Sawyer County, WI | 75 | 11 | 12.5 | $714K | +4.0% | #155 of 2,339 |
| 4Burnett County, WI | 74 | 10 | 13.9 | $652K | +3.9% | #177 of 2,339 |
| 5Calumet County, WI | 73 | 35 | 16.4 | $650K | +2.9% | #204 of 2,339 |
| 6Vernon County, WI | 73 | 22 | 17.7 | $539K | +2.4% | #213 of 2,339 |
| 7Marquette County, WI | 72 | 8 | 11.4 | $786K | +2.1% | #227 of 2,339 |
| 8Juneau County, WI | 71 | 11 | 10.0 | $895K | −0.5% | #250 of 2,339 |
| 9Green Lake County, WI | 71 | 12 | 14.5 | $650K | +1.5% | #258 of 2,339 |
| 10Pierce County, WI | 70 | 29 | 18.3 | $590K | +3.1% | #286 of 2,339 |
| 25Ozaukee County, WI | 54 | 93 | 24.3 | $479K | +3.0% | #963 of 2,339 |
Other business types in Ozaukee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons54
- Barbershops75
- Nail salons57
- Spas and skin care51
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Ozaukee County, WI?
There are 93 hair salons on map listings in Ozaukee County as of September 2026. 16 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 37 businesses with payroll classed as beauty salons in 2023, up 2.8% from 2019. Another 171 one-person businesses have no payroll, by official counts.
How much do households in Ozaukee County, WI spend on personal care products and services?
About $44.5M a year, or $1,162 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 93 hair salons on map listings, it comes to $479K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 38,309 households in Ozaukee County and national spending patterns by income.
How does Ozaukee County, WI compare with the U.S. for hair salons?
Ozaukee County has 24.3 hair salons per 10,000 households, 4% above the U.S. rate of 23.4. Spending per salon is $479K, 11% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Ozaukee County would have about 103, against 93 on map listings. There is one business with payroll in the industry for every 1,035 households, against one for every 1,535 across the U.S. The official count rose 2.8% from 2019 to 2023, against +6.0% for the U.S.
How fast is Ozaukee County, WI growing?
Population estimates put Ozaukee County at 94,346 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 38,309 households. The median household income in Ozaukee County is $96,996 a year, 20% above the U.S. median of $80,734. That rose 13.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ozaukee County scores 54 for hair salons (upper middle), #963 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ozaukee County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Ozaukee County
Screening a site or an acquisition in Ozaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.