Beauty and personal care · Small-town market · Nebraska
Hair salons in the Beatrice, NE area
How the Beatrice, NE area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #162 of 538 scored small-town markets
#3 of 9 scored small-town markets based in Nebraska
- Listings
- 18
- 5 chain locations (28%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.6M
- On personal care products and services · $919 a household
- Spending per listing
- $476K
- 11% above the U.S.
- Listings per 10k households
- 19.3
- 18% below the U.S.
- Population, 2025
- 21,711
- +0.2% since 2020
See the hair salons around any address in the Beatrice area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $919 per household (8% below the U.S. average), households in the Beatrice area spend about $8.6M a year on personal care products and services. Spread across 18 hair salons, that is $476K per salon, 11% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
The Beatrice area has 18 hair salons on map listings as of September 2026. Chain locations make up 28% of them, against 14% across the U.S. That comes to 19.3 for every 10,000 households, 18% below the U.S. rate of 23.4.
In 2023, official counts showed 4 businesses with payroll in the Beatrice area classed as beauty salons. That is one for every 2,332 households, against one for every 1,535 across the U.S. Another 53 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Beatrice area grew 0.2%, slower than the U.S. (+3.1%). For hair salons, the Beatrice area has a Groundwork market score of 59 (upper middle): #162 of 538 scored small-town markets and #3 of 9 scored small-town markets based in Nebraska.
How the Beatrice area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Beatrice area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.3 | 21.8 | 23.4 |
| Spending per listing | $476K | $460K | $430K |
| Households per official establishment | 2,332 | 1,339 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $919 | $1,004 | $1,005 |
| Median household income | $67,247 | $76,475 | $80,734 |
| Groundwork market score | 59 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 12
- Annual payroll, 2023
- $394K
- One-person businesses, 2023
- 53Businesses with no payroll
- Map listings, September 2026
- 185 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Beatrice area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Beatrice area
- Population, 2025 estimate
- 21,711+0.2% since 2020
- Households
- 9,327
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 852 sq. mi.
- People per square mile
- 25
- Median household income
- $67,247+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,338
- Median home value
- $174,000
- Jobs located here
- 8,371
- Daytime population
- 18,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beatrice area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for hair salons, numbered among those based in Nebraska, with the Beatrice area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 67 | 36 | 20.7 | $465K | +3.8% | #79 of 538 |
| 2Fremont, NE | 61 | 29 | 19.1 | $499K | +2.6% | #138 of 538 |
| 3Beatrice, NE | 59 | 18 | 19.3 | $476K | +0.2% | #162 of 538 |
| 4Norfolk, NE | 55 | 40 | 20.4 | $456K | +1.1% | #213 of 538 |
| 5Hastings, NE | 54 | 35 | 20.5 | $460K | −0.2% | #227 of 538 |
| 6Lexington, NE | 51 | 22 | 22.0 | $433K | +1.1% | #265 of 538 |
| 7North Platte, NE | 42 | 34 | 22.4 | $405K | −3.6% | #355 of 538 |
| 8Kearney, NE | 40 | 67 | 29.4 | $334K | +1.9% | #387 of 538 |
| 9Scottsbluff, NE | 37 | 52 | 33.8 | $265K | −1.2% | #422 of 538 |
Other business types in the Beatrice area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons59
- Barbershops38
- Nail salons
- Spas and skin care69
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Beatrice, NE area?
Map listings as of September 2026 show 18 hair salons in the Beatrice area. 5 of them (28%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 53 one-person businesses without payroll.
How much do households in the Beatrice, NE area spend on personal care products and services?
About $8.6M a year, or $919 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 18 hair salons on map listings, it comes to $476K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 9,327 households in the Beatrice area and national spending patterns by income.
How does the Beatrice, NE area compare with the U.S. for hair salons?
The Beatrice area has 19.3 hair salons per 10,000 households, 18% below the U.S. rate of 23.4. Spending per salon is $476K, 11% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Beatrice area would have about 20, against 18 on map listings. There is one business with payroll in the industry for every 2,332 households, against one for every 1,535 across the U.S.
How fast is the Beatrice, NE area growing?
Population estimates put the Beatrice area at 21,711 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,327 households. Median household income in the Beatrice area is $67,247, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Beatrice area scores 59 for hair salons (upper middle), #162 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beatrice area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Beatrice area
Screening a site or an acquisition in the Beatrice area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.