Groundwork

Beauty and personal care · County · Nebraska

Hair salons in Hooker County, NE

Competitor counts, household spending and official business counts for hair salons in Hooker County, NE, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
0
None on the map
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$266K
On personal care products and services · $813 a household
Spending per listing
n/a
Listings per 10k households
0.0
Population, 2025
686
−2.8% since 2020

See the hair salons around any address in Hooker County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hooker County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $813 per household (19% below the U.S. average), households in Hooker County spend about $266K a year on personal care products and services. The spending figure covers all personal care products and services, not only hair salons.

Map listings as of September 2026 show no hair salons in Hooker County. At the national ratio of hair salons to household spending, Hooker County would have about 1, against none on map listings.

Official counts don’t publish a figure for beauty salons in Hooker County, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.

Population estimates show Hooker County declined 2.8% from 2020 to 2025, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Hooker County compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Hooker County, NE compared with Nebraska and the U.S.
MeasureHooker CountyNebraskaU.S.
Listings per 10k households0.021.823.4
Spending per listingn/a$460K$430K
Households per official establishmentn/a1,3391,535
Official establishment growth, 2019–2023n/a−3.1%+6.0%
Population growth, 2020–2025−2.8%+2.8%+3.1%
Spending per household on personal care products and services$813$1,004$1,005
Median household income$49,464$76,475$80,734
Groundwork market scoreNot scored46

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
0
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Hooker County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hooker County

Population, 2025 estimate
686−2.8% since 2020
Households
327
Median age
43.6
Homes lived in by their owners
55%
Vehicles per household
2.3
Land area
721 sq. mi.
People per square mile
1
Median household income
$49,464
Average household income
$66,152
Median home value
$93,800
Jobs located here
184
Daytime population
562Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hooker County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Hooker County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Nebraska

Every Nebraska market ranked →

The highest-scoring counties in Nebraska for hair salons, numbered among those based in Nebraska, with Hooker County marked.

Top counties in Nebraska

Counties in Nebraska ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Saunders County, NE861516.9$641K+6.0%#34 of 2,339
2Sarpy County, NE7811815.9$727K+9.0%#99 of 2,339
3Seward County, NE731116.2$629K+2.3%#205 of 2,339
4Cass County, NE701312.0$915K+3.9%#273 of 2,339
5Colfax County, NE66821.6$467K+3.6%#429 of 2,339
6Platte County, NE622820.5$465K+3.9%#604 of 2,339
7Washington County, NE611315.4$715K+1.8%#619 of 2,339
8Dodge County, NE552919.1$499K+2.6%#910 of 2,339
9Gage County, NE541819.3$476K+0.2%#965 of 2,339
10Saline County, NE541223.3$423K+1.9%#977 of 2,339
Hooker County, NENot scored00.0n/a−2.8%

Other business types in Hooker County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many hair salons are in Hooker County, NE?

There are no hair salons on map listings in Hooker County as of September 2026. The listings count hair and beauty salons. No official count is published for beauty salons in Hooker County: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.

How much do households in Hooker County, NE spend on personal care products and services?

About $266K a year, or $813 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 327 households in Hooker County and national spending patterns by income.

How does Hooker County, NE compare with the U.S. for hair salons?

Hooker County has no hair salons on map listings. At the U.S. ratio of hair salons to household spending, Hooker County would have about 1, against none on map listings.

How fast is Hooker County, NE growing?

Population estimates put Hooker County at 686 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 327 households. Median household income in Hooker County is $49,464, 39% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hooker County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Hooker County

Screening a site or an acquisition in Hooker County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hooker County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.