Beauty and personal care · Small-town market · Nebraska
Hair salons in the Kearney, NE area
Competitor counts, household spending and official business counts for hair salons in the Kearney, NE area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #387 of 538 scored small-town markets
#8 of 9 scored small-town markets based in Nebraska
- Listings
- 67
- 13 chain locations (19%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $22.4M
- On personal care products and services · $982 a household
- Spending per listing
- $334K
- 22% below the U.S.
- Listings per 10k households
- 29.4
- 26% above the U.S.
- Population, 2025
- 57,962
- +1.9% since 2020
See the hair salons around any address in the Kearney area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 67 hair salons in the Kearney area. Chain locations make up 19% of them, against 14% across the U.S. That is 29.4 per 10,000 households, 26% above the U.S. rate of 23.4.
At $982 per household (2% below the U.S. average), households in the Kearney area spend about $22.4M a year on personal care products and services. That is about $334K of household spending for each salon on map listings, 22% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Kearney area was 17 in 2023. That is one for every 1,341 households, against one for every 1,535 across the U.S. Official counts also show 174 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $250K have gone to businesses classed as beauty salons in the Kearney area.
Between 2020 and 2025, the population of the Kearney area grew 1.9%, slower than the U.S. (+3.1%). The Kearney area scores 40 (lower middle) on the Groundwork market score for hair salons, ranking #387 of 538 scored small-town markets and #8 of 9 scored small-town markets based in Nebraska.
How the Kearney area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kearney area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.4 | 21.8 | 23.4 |
| Spending per listing | $334K | $460K | $430K |
| Households per official establishment | 1,341 | 1,339 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | +1.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $982 | $1,004 | $1,005 |
| Median household income | $76,109 | $76,475 | $80,734 |
| Groundwork market score | 40 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 50
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 174Businesses with no payroll
- Map listings, September 2026
- 6713 chain locations
- Listings at the U.S. rate for this spending
- 52The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $250K
SBA-backed loans to businesses classed as beauty salons in the Kearney area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kearney area
- Population, 2025 estimate
- 57,962+1.9% since 2020
- Households
- 22,798
- Median age
- 36.8
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,484 sq. mi.
- People per square mile
- 39
- Median household income
- $76,109+27.9% vs. 2015–2019, before inflation
- Average household income
- $96,670
- Median home value
- $242,600
- Jobs located here
- 29,261
- Daytime population
- 59,015Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kearney area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nebraska
Every Nebraska market ranked →The highest-scoring small-town markets in Nebraska for hair salons, numbered among those based in Nebraska, with the Kearney area marked.
Top small-town markets in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 67 | 36 | 20.7 | $465K | +3.8% | #79 of 538 |
| 2Fremont, NE | 61 | 29 | 19.1 | $499K | +2.6% | #138 of 538 |
| 3Beatrice, NE | 59 | 18 | 19.3 | $476K | +0.2% | #162 of 538 |
| 4Norfolk, NE | 55 | 40 | 20.4 | $456K | +1.1% | #213 of 538 |
| 5Hastings, NE | 54 | 35 | 20.5 | $460K | −0.2% | #227 of 538 |
| 6Lexington, NE | 51 | 22 | 22.0 | $433K | +1.1% | #265 of 538 |
| 7North Platte, NE | 42 | 34 | 22.4 | $405K | −3.6% | #355 of 538 |
| 8Kearney, NE | 40 | 67 | 29.4 | $334K | +1.9% | #387 of 538 |
| 9Scottsbluff, NE | 37 | 52 | 33.8 | $265K | −1.2% | #422 of 538 |
Other business types in the Kearney area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas46
- Hair salons40
- Barbershops83
- Nail salons70
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Kearney, NE area?
There are 67 hair salons on map listings in the Kearney area as of September 2026. 13 of them (19%) are chain locations. The listings count hair and beauty salons. Official counts show 17 businesses with payroll classed as beauty salons in 2023. Another 174 one-person businesses have no payroll, by official counts.
How much do households in the Kearney, NE area spend on personal care products and services?
About $22.4M a year, or $982 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 67 hair salons on map listings, it comes to $334K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 22,798 households in the Kearney area and national spending patterns by income.
How does the Kearney, NE area compare with the U.S. for hair salons?
The Kearney area has 29.4 hair salons per 10,000 households, 26% above the U.S. rate of 23.4. Spending per salon is $334K, 22% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Kearney area would have about 52, against 67 on map listings. There is one business with payroll in the industry for every 1,341 households, against one for every 1,535 across the U.S.
How fast is the Kearney, NE area growing?
Population estimates put the Kearney area at 57,962 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 22,798 households. The median household income in the Kearney area is $76,109 a year, 6% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kearney area scores 40 for hair salons (lower middle), #387 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kearney area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Kearney area
Screening a site or an acquisition in the Kearney area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.