Beauty and personal care · County · Nebraska
Hair salons in Platte County, NE
The hair salons in Platte County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #604 of 2,339 scored counties
#6 of 26 scored counties in Nebraska
- Listings
- 28
- 7 chain locations (25%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $13M
- On personal care products and services · $953 a household
- Spending per listing
- $465K
- 8% above the U.S.
- Listings per 10k households
- 20.5
- 12% below the U.S.
- Population, 2025
- 35,649
- +3.9% since 2020
See the hair salons around any address in Platte County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Platte County spend about $13M a year on personal care products and services, or $953 per household, 5% below the U.S. average. That is about $465K of household spending for each salon on map listings, 8% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Platte County has 28 hair salons on map listings as of September 2026. Chain locations make up 25% of them, against 14% across the U.S. Per 10,000 households, that is 20.5, 12% below the U.S. rate of 23.4.
In 2023, official counts showed 6 businesses with payroll in Platte County classed as beauty salons. That is one for every 2,276 households, against one for every 1,535 across the U.S. Official counts also show 90 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $99K has gone to businesses classed as beauty salons in Platte County.
Between 2020 and 2025, the population of Platte County grew 3.9%, faster than the U.S. (+3.1%). Platte County scores 62 (upper middle) on the Groundwork market score for hair salons, ranking #604 of 2,339 scored counties and #6 of 26 scored counties in Nebraska.
How Platte County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Platte County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 21.8 | 23.4 |
| Spending per listing | $465K | $460K | $430K |
| Households per official establishment | 2,276 | 1,339 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | +3.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $953 | $1,004 | $1,005 |
| Median household income | $71,552 | $76,475 | $80,734 |
| Groundwork market score | 62 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 24
- Annual payroll, 2023
- $627K
- One-person businesses, 2023
- 90Businesses with no payroll
- Map listings, September 2026
- 287 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $99K
SBA-backed loans to businesses classed as beauty salons in Platte County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Platte County
- Population, 2025 estimate
- 35,649+3.9% since 2020
- Households
- 13,658
- Median age
- 37.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 675 sq. mi.
- People per square mile
- 51
- Median household income
- $71,552+14.8% vs. 2015–2019, before inflation
- Average household income
- $91,157
- Median home value
- $223,900
- Jobs located here
- 20,463
- Daytime population
- 36,606Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Platte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for hair salons, numbered among those based in Nebraska, with Platte County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 86 | 15 | 16.9 | $641K | +6.0% | #34 of 2,339 |
| 2Sarpy County, NE | 78 | 118 | 15.9 | $727K | +9.0% | #99 of 2,339 |
| 3Seward County, NE | 73 | 11 | 16.2 | $629K | +2.3% | #205 of 2,339 |
| 4Cass County, NE | 70 | 13 | 12.0 | $915K | +3.9% | #273 of 2,339 |
| 5Colfax County, NE | 66 | 8 | 21.6 | $467K | +3.6% | #429 of 2,339 |
| 6Platte County, NE | 62 | 28 | 20.5 | $465K | +3.9% | #604 of 2,339 |
| 7Washington County, NE | 61 | 13 | 15.4 | $715K | +1.8% | #619 of 2,339 |
| 8Dodge County, NE | 55 | 29 | 19.1 | $499K | +2.6% | #910 of 2,339 |
| 9Gage County, NE | 54 | 18 | 19.3 | $476K | +0.2% | #965 of 2,339 |
| 10Saline County, NE | 54 | 12 | 23.3 | $423K | +1.9% | #977 of 2,339 |
Other business types in Platte County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons62
- Barbershops
- Nail salons53
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Platte County, NE?
Map listings as of September 2026 show 28 hair salons in Platte County. 7 of them (25%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Another 90 one-person businesses have no payroll, by official counts.
How much do households in Platte County, NE spend on personal care products and services?
About $13M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 28 hair salons on map listings, it comes to $465K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 13,658 households in Platte County and national spending patterns by income.
How does Platte County, NE compare with the U.S. for hair salons?
Platte County has 20.5 hair salons per 10,000 households, 12% below the U.S. rate of 23.4. Spending per salon is $465K, 8% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Platte County would have about 30, against 28 on map listings. There is one business with payroll in the industry for every 2,276 households, against one for every 1,535 across the U.S.
How fast is Platte County, NE growing?
Population estimates put Platte County at 35,649 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 13,658 households. Median household income in Platte County is $71,552, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Platte County scores 62 for hair salons (upper middle), #604 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Platte County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Platte County
Screening a site or an acquisition in Platte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.