Beauty and personal care · County · Nebraska
Hair salons in Red Willow County, NE
How Red Willow County, NE compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #2,251 of 2,339 scored counties
#26 of 26 scored counties in Nebraska
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.1M
- On personal care products and services · $913 a household
- Spending per listing
- $257K
- 40% below the U.S.
- Listings per 10k households
- 35.5
- 52% above the U.S.
- Population, 2025
- 10,307
- −3.5% since 2020
See the hair salons around any address in Red Willow County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Red Willow County is 18 (low), #2,251 of 2,339 scored counties and #26 of 26 scored counties in Nebraska. That puts it in the bottom quarter of counties.
At $913 per household (9% below the U.S. average), households in Red Willow County spend about $4.1M a year on personal care products and services. That is about $257K of household spending for each salon on map listings, 40% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Red Willow County has 16 hair salons on map listings as of September 2026. One of them (6%) is a chain location, against 14% across the U.S. That comes to 35.5 for every 10,000 households, 52% above the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Red Willow County, since they leave out counts under 3. Between 2020 and 2025, the population of Red Willow County declined 3.5%, against +3.1% for the U.S.
How Red Willow County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Red Willow County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.5 | 21.8 | 23.4 |
| Spending per listing | $257K | $460K | $430K |
| Households per official establishment | n/a | 1,339 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $913 | $1,004 | $1,005 |
| Median household income | $63,697 | $76,475 | $80,734 |
| Groundwork market score | 18 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 34Businesses with no payroll
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for hair salons, numbered among those based in Nebraska, with Red Willow County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 86 | 15 | 16.9 | $641K | +6.0% | #34 of 2,339 |
| 2Sarpy County, NE | 78 | 118 | 15.9 | $727K | +9.0% | #99 of 2,339 |
| 3Seward County, NE | 73 | 11 | 16.2 | $629K | +2.3% | #205 of 2,339 |
| 4Cass County, NE | 70 | 13 | 12.0 | $915K | +3.9% | #273 of 2,339 |
| 5Colfax County, NE | 66 | 8 | 21.6 | $467K | +3.6% | #429 of 2,339 |
| 6Platte County, NE | 62 | 28 | 20.5 | $465K | +3.9% | #604 of 2,339 |
| 7Washington County, NE | 61 | 13 | 15.4 | $715K | +1.8% | #619 of 2,339 |
| 8Dodge County, NE | 55 | 29 | 19.1 | $499K | +2.6% | #910 of 2,339 |
| 9Gage County, NE | 54 | 18 | 19.3 | $476K | +0.2% | #965 of 2,339 |
| 10Saline County, NE | 54 | 12 | 23.3 | $423K | +1.9% | #977 of 2,339 |
| 26Red Willow County, NE | 18 | 16 | 35.5 | $257K | −3.5% | #2,251 of 2,339 |
Other business types in Red Willow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons18
- Barbershops
- Nail salons
- Spas and skin care21
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Red Willow County, NE?
Map listings as of September 2026 show 16 hair salons in Red Willow County. One of them (6%) is a chain location. The listings count hair and beauty salons. No official count is published for beauty salons in Red Willow County: counts under 3 are left out. Official counts list 34 one-person businesses without payroll.
How much do households in Red Willow County, NE spend on personal care products and services?
About $4.1M a year, or $913 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 16 hair salons on map listings, it comes to $257K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.
How does Red Willow County, NE compare with the U.S. for hair salons?
Red Willow County has 35.5 hair salons per 10,000 households, 52% above the U.S. rate of 23.4. Spending per salon is $257K, 40% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Red Willow County would have about 10, against 16 on map listings.
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County scores 18 for hair salons (low), #2,251 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Red Willow County
Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.