Beauty and personal care · County · Nebraska
Hair salons in Douglas County, NE
Competitor counts, household spending and official business counts for hair salons in Douglas County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,239 of 2,339 scored counties
#13 of 26 scored counties in Nebraska
- Listings
- 570
- 99 chain locations (17%)
- Official establishments
- 242
- 0.0% since 2019
- Household spending a year
- $249.8M
- On personal care products and services · $1,048 a household
- Spending per listing
- $438K
- 2% above the U.S.
- Listings per 10k households
- 23.9
- 2% above the U.S.
- Population, 2025
- 606,460
- +3.6% since 2020
See the hair salons around any address in Douglas County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Douglas County spend about $249.8M a year on personal care products and services, or $1,048 per household, 4% above the U.S. average. Spread across 570 hair salons, that is $438K per salon, 2% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 570 hair salons on map listings in Douglas County as of September 2026. Chain locations make up 17% of them, against 14% across the U.S. Per 10,000 households, that is 23.9, 2% above the U.S. rate of 23.4.
Official counts show 242 businesses with payroll classed as beauty salons in Douglas County in 2023, unchanged from 2019. That is one for every 985 households, against one for every 1,535 across the U.S. Official counts list 1,205 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $938K have gone to businesses classed as beauty salons in Douglas County.
Population estimates put the population change in Douglas County from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Douglas County is 49 (lower middle), #1,239 of 2,339 scored counties and #13 of 26 scored counties in Nebraska.
How Douglas County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 21.8 | 23.4 |
| Spending per listing | $438K | $460K | $430K |
| Households per official establishment | 985 | 1,339 | 1,535 |
| Official establishment growth, 2019–2023 | 0.0% | −3.1% | +6.0% |
| Population growth, 2020–2025 | +3.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,048 | $1,004 | $1,005 |
| Median household income | $80,391 | $76,475 | $80,734 |
| Groundwork market score | 49 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 242 → 2420.0% over the period
- Employees, 2023
- 1,110
- Annual payroll, 2023
- $38.3M
- One-person businesses, 2023
- 1,205Businesses with no payroll
- Map listings, September 2026
- 57099 chain locations
- Listings at the U.S. rate for this spending
- 580The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $938K
SBA-backed loans to businesses classed as beauty salons in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 606,460+3.6% since 2020
- Households
- 238,430
- Median age
- 36.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 327 sq. mi.
- People per square mile
- 1,809
- Median household income
- $80,391+24.4% vs. 2015–2019, before inflation
- Average household income
- $114,185
- Median home value
- $266,100
- Jobs located here
- 360,817
- Daytime population
- 660,547Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for hair salons, numbered among those based in Nebraska, with Douglas County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 86 | 15 | 16.9 | $641K | +6.0% | #34 of 2,339 |
| 2Sarpy County, NE | 78 | 118 | 15.9 | $727K | +9.0% | #99 of 2,339 |
| 3Seward County, NE | 73 | 11 | 16.2 | $629K | +2.3% | #205 of 2,339 |
| 4Cass County, NE | 70 | 13 | 12.0 | $915K | +3.9% | #273 of 2,339 |
| 5Colfax County, NE | 66 | 8 | 21.6 | $467K | +3.6% | #429 of 2,339 |
| 6Platte County, NE | 62 | 28 | 20.5 | $465K | +3.9% | #604 of 2,339 |
| 7Washington County, NE | 61 | 13 | 15.4 | $715K | +1.8% | #619 of 2,339 |
| 8Dodge County, NE | 55 | 29 | 19.1 | $499K | +2.6% | #910 of 2,339 |
| 9Gage County, NE | 54 | 18 | 19.3 | $476K | +0.2% | #965 of 2,339 |
| 10Saline County, NE | 54 | 12 | 23.3 | $423K | +1.9% | #977 of 2,339 |
| 13Douglas County, NE | 49 | 570 | 23.9 | $438K | +3.6% | #1,239 of 2,339 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons49
- Barbershops62
- Nail salons75
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Douglas County, NE?
As of September 2026, map listings count 570 hair salons in Douglas County. 99 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 242 businesses with payroll classed as beauty salons in 2023, unchanged from 2019. Official counts also show 1,205 one-person businesses without payroll.
How much do households in Douglas County, NE spend on personal care products and services?
About $249.8M a year, or $1,048 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 570 hair salons on map listings, it comes to $438K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 238,430 households in Douglas County and national spending patterns by income.
How does Douglas County, NE compare with the U.S. for hair salons?
Douglas County has 23.9 hair salons per 10,000 households, 2% above the U.S. rate of 23.4. Spending per salon is $438K, 2% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Douglas County would have about 580, against 570 on map listings. There is one business with payroll in the industry for every 985 households, against one for every 1,535 across the U.S. The official count held level from 2019 to 2023, against +6.0% for the U.S.
How fast is Douglas County, NE growing?
Population estimates put Douglas County at 606,460 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 238,430 households. Median household income in Douglas County is $80,391, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 49 for hair salons (lower middle), #1,239 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.