Beauty and personal care · County · Nebraska
Hair salons in Otoe County, NE
The hair salons in Otoe County, NE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,602 of 2,339 scored counties
#16 of 26 scored counties in Nebraska
- Listings
- 17
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $6.4M
- On personal care products and services · $1,006 a household
- Spending per listing
- $378K
- 12% below the U.S.
- Listings per 10k households
- 26.6
- 14% above the U.S.
- Population, 2025
- 16,531
- +3.9% since 2020
See the hair salons around any address in Otoe County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 17 hair salons in Otoe County. None of them are chain locations, against 14% across the U.S. That comes to 26.6 for every 10,000 households, 14% above the U.S. rate of 23.4.
Households in Otoe County spend about $6.4M a year on personal care products and services, or $1,006 per household, in line with the U.S. average. Spread across 17 hair salons, that is $378K per salon, 12% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 7 businesses with payroll in Otoe County classed as beauty salons. That is one for every 912 households, against one for every 1,535 across the U.S. Official counts list 31 one-person businesses without payroll.
Population estimates show Otoe County grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Otoe County is 41 (lower middle), #1,602 of 2,339 scored counties and #16 of 26 scored counties in Nebraska.
How Otoe County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otoe County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.6 | 21.8 | 23.4 |
| Spending per listing | $378K | $460K | $430K |
| Households per official establishment | 912 | 1,339 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −3.1% | +6.0% |
| Population growth, 2020–2025 | +3.9% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $1,006 | $1,004 | $1,005 |
| Median household income | $82,188 | $76,475 | $80,734 |
| Groundwork market score | 41 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 16
- Annual payroll, 2023
- $421K
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 170 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Otoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otoe County
- Population, 2025 estimate
- 16,531+3.9% since 2020
- Households
- 6,383
- Median age
- 42.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.2
- Land area
- 616 sq. mi.
- People per square mile
- 26
- Median household income
- $82,188+38.9% vs. 2015–2019, before inflation
- Average household income
- $104,311
- Median home value
- $201,600
- Jobs located here
- 5,857
- Daytime population
- 13,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for hair salons, numbered among those based in Nebraska, with Otoe County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 86 | 15 | 16.9 | $641K | +6.0% | #34 of 2,339 |
| 2Sarpy County, NE | 78 | 118 | 15.9 | $727K | +9.0% | #99 of 2,339 |
| 3Seward County, NE | 73 | 11 | 16.2 | $629K | +2.3% | #205 of 2,339 |
| 4Cass County, NE | 70 | 13 | 12.0 | $915K | +3.9% | #273 of 2,339 |
| 5Colfax County, NE | 66 | 8 | 21.6 | $467K | +3.6% | #429 of 2,339 |
| 6Platte County, NE | 62 | 28 | 20.5 | $465K | +3.9% | #604 of 2,339 |
| 7Washington County, NE | 61 | 13 | 15.4 | $715K | +1.8% | #619 of 2,339 |
| 8Dodge County, NE | 55 | 29 | 19.1 | $499K | +2.6% | #910 of 2,339 |
| 9Gage County, NE | 54 | 18 | 19.3 | $476K | +0.2% | #965 of 2,339 |
| 10Saline County, NE | 54 | 12 | 23.3 | $423K | +1.9% | #977 of 2,339 |
| 16Otoe County, NE | 41 | 17 | 26.6 | $378K | +3.9% | #1,602 of 2,339 |
Other business types in Otoe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Otoe County, NE?
Otoe County has 17 hair salons on map listings as of September 2026. None of them are chain locations. The listings count hair and beauty salons. Official counts show 7 businesses with payroll classed as beauty salons in 2023. Official counts also show 31 one-person businesses without payroll.
How much do households in Otoe County, NE spend on personal care products and services?
About $6.4M a year, or $1,006 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 17 hair salons on map listings, it comes to $378K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 6,383 households in Otoe County and national spending patterns by income.
How does Otoe County, NE compare with the U.S. for hair salons?
Otoe County has 26.6 hair salons per 10,000 households, 14% above the U.S. rate of 23.4. Spending per salon is $378K, 12% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Otoe County would have about 15, against 17 on map listings. There is one business with payroll in the industry for every 912 households, against one for every 1,535 across the U.S.
How fast is Otoe County, NE growing?
Population estimates put Otoe County at 16,531 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 6,383 households. The median household income in Otoe County is $82,188 a year, 2% above the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otoe County scores 41 for hair salons (lower middle), #1,602 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otoe County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Otoe County
Screening a site or an acquisition in Otoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.