Beauty and personal care · Small-town market · Mississippi
Hair salons in the Oxford, MS area
Competitor counts, household spending and official business counts for hair salons in the Oxford, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #368 of 538 scored small-town markets
#5 of 17 scored small-town markets based in Mississippi
- Listings
- 52
- 9 chain locations (17%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $20.3M
- On personal care products and services · $846 a household
- Spending per listing
- $391K
- 9% below the U.S.
- Listings per 10k households
- 21.6
- 8% below the U.S.
- Population, 2025
- 71,972
- +5.3% since 2020
See the hair salons around any address in the Oxford area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 52 hair salons in the Oxford area. Of those, 9 are chain locations, or 17%, against 14% across the U.S. That comes to 21.6 for every 10,000 households, 8% below the U.S. rate of 23.4.
Household spending on personal care products and services in the Oxford area comes to about $20.3M a year: $846 per household, 16% below the U.S. average. Spread across 52 hair salons, that is $391K per salon, 9% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Oxford area was 18 in 2023. That is one for every 1,336 households, against one for every 1,535 across the U.S. Another 202 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Oxford area grew 5.3%, faster than the U.S. (+3.1%). For hair salons, the Oxford area has a Groundwork market score of 41 (lower middle): #368 of 538 scored small-town markets and #5 of 17 scored small-town markets based in Mississippi.
How the Oxford area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Oxford area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 21.6 | 22.0 | 23.4 |
| Spending per listing | $391K | $358K | $430K |
| Households per official establishment | 1,336 | 3,793 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.7% | +6.0% |
| Population growth, 2020–2025 | +5.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $846 | $788 | $1,005 |
| Median household income | $65,018 | $56,447 | $80,734 |
| Groundwork market score | 41 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 119
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- 202Businesses with no payroll
- Map listings, September 2026
- 529 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Oxford area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Oxford area
- Population, 2025 estimate
- 71,972+5.3% since 2020
- Households
- 24,040
- Median age
- 36.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,099 sq. mi.
- People per square mile
- 64
- Median household income
- $65,018
- Average household income
- $95,595
- Median home value
- $256,900
- Jobs located here
- 29,062
- Daytime population
- 71,841Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oxford area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for hair salons, numbered among those based in Mississippi, with the Oxford area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Starkville, MS | 58 | 42 | 16.2 | $465K | +0.8% | #174 of 538 |
| 2Picayune, MS | 54 | 49 | 22.4 | $352K | +5.6% | #234 of 538 |
| 3Natchez, MS-LA | 48 | 34 | 16.4 | $426K | −0.9% | #293 of 538 |
| 4Clarksdale, MS | 45 | 8 | 9.5 | $675K | −6.5% | #320 of 538 |
| 5Oxford, MS | 41 | 52 | 21.6 | $391K | +5.3% | #368 of 538 |
| 6Meridian, MS | 38 | 67 | 19.3 | $384K | −3.2% | #404 of 538 |
| 7Greenville, MS | 37 | 29 | 16.9 | $407K | −9.4% | #412 of 538 |
| 8McComb, MS | 36 | 40 | 19.7 | $353K | −2.6% | #426 of 538 |
| 9Greenwood, MS | 35 | 23 | 15.9 | $435K | −8.8% | #432 of 538 |
| 10Laurel, MS | 32 | 58 | 18.4 | $412K | −1.5% | #464 of 538 |
Other business types in the Oxford area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas32
- Hair salons41
- Barbershops58
- Nail salons37
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Oxford, MS area?
The Oxford area has 52 hair salons on map listings as of September 2026. 9 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 18 businesses with payroll classed as beauty salons in 2023. Official counts list 202 one-person businesses without payroll.
How much do households in the Oxford, MS area spend on personal care products and services?
About $20.3M a year, or $846 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 52 hair salons on map listings, it comes to $391K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 24,040 households in the Oxford area and national spending patterns by income.
How does the Oxford, MS area compare with the U.S. for hair salons?
The Oxford area has 21.6 hair salons per 10,000 households, 8% below the U.S. rate of 23.4. Spending per salon is $391K, 9% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Oxford area would have about 47, against 52 on map listings. There is one business with payroll in the industry for every 1,336 households, against one for every 1,535 across the U.S.
How fast is the Oxford, MS area growing?
Population estimates put the Oxford area at 71,972 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 24,040 households. The median household income in the Oxford area is $65,018 a year, 19% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oxford area scores 41 for hair salons (lower middle), #368 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oxford area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Oxford area
Screening a site or an acquisition in the Oxford area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Oxford area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.