Groundwork

Beauty and personal care · County · Mississippi

Hair salons in Madison County, MS

The hair salons in Madison County, MS, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,537 of 2,339 scored counties
#15 of 60 scored counties in Mississippi

Listings
132
17 chain locations (13%)
Official establishments
30
+20.0% since 2019
Household spending a year
$42.6M
On personal care products and services · $970 a household
Spending per listing
$323K
25% below the U.S.
Listings per 10k households
30.1
29% above the U.S.
Population, 2025
116,298
+6.5% since 2020

See the hair salons around any address in Madison County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 132 hair salons in Madison County. 17 of them (13%) are chain locations, against 14% across the U.S. That comes to 30.1 for every 10,000 households, 29% above the U.S. rate of 23.4.

Households in Madison County spend about $42.6M a year on personal care products and services, or $970 per household, 3% below the U.S. average. That works out to $323K per salon, 25% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.

In 2023, official counts showed 30 businesses with payroll in Madison County classed as beauty salons, up 20.0% from 2019. That is one for every 1,464 households, against one for every 1,535 across the U.S. Official counts also show 430 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as beauty salons in Madison County.

Population estimates put the population change in Madison County from 2020 to 2025 at +6.5%, faster than the U.S. (+3.1%). Madison County scores 43 (lower middle) on the Groundwork market score for hair salons, ranking #1,537 of 2,339 scored counties and #15 of 60 scored counties in Mississippi.

How Madison County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Madison County, MS compared with Mississippi and the U.S.
MeasureMadison CountyMississippiU.S.
Listings per 10k households30.122.023.4
Spending per listing$323K$358K$430K
Households per official establishment1,4643,7931,535
Official establishment growth, 2019–2023+20.0%+1.7%+6.0%
Population growth, 2020–2025+6.5%−0.1%+3.1%
Spending per household on personal care products and services$970$788$1,005
Median household income$83,441$56,447$80,734
Groundwork market score4332

Official counts and lending

Businesses

Official establishments, 2019 to 2023
25 → 30+20.0% over the period
Employees, 2023
137
Annual payroll, 2023
$5.1M
One-person businesses, 2023
430Businesses with no payroll
Map listings, September 2026
13217 chain locations
Listings at the U.S. rate for this spending
99The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as beauty salons in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
116,298+6.5% since 2020
Households
43,917
Median age
40.0
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
714 sq. mi.
People per square mile
156
Median household income
$83,441+16.2% vs. 2015–2019, before inflation
Average household income
$121,926
Median home value
$311,100
Jobs located here
63,928
Daytime population
124,659Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for hair salons, numbered among those based in Mississippi, with Madison County marked.

Top counties in Mississippi

Counties in Mississippi ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marshall County, MS6696.8$1.1M+2.6%#405 of 2,339
2DeSoto County, MS5617624.8$378K+6.3%#897 of 2,339
3Jackson County, MS5412722.0$383K+3.0%#986 of 2,339
4Walthall County, MS53611.3$653K+0.4%#994 of 2,339
5Smith County, MS52610.7$709K−1.5%#1,040 of 2,339
6Itawamba County, MS521414.6$540K+1.3%#1,050 of 2,339
7Pearl River County, MS514922.4$352K+5.6%#1,142 of 2,339
8Hancock County, MS504622.7$374K+1.6%#1,203 of 2,339
9Scott County, MS491414.5$487K+0.4%#1,225 of 2,339
10Tate County, MS491917.2$476K+2.1%#1,228 of 2,339
15Madison County, MS4313230.1$323K+6.5%#1,537 of 2,339

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Madison County, MS?

There are 132 hair salons on map listings in Madison County as of September 2026. 17 of them (13%) are chain locations. The listings count hair and beauty salons. Official counts show 30 businesses with payroll classed as beauty salons in 2023, up 20.0% from 2019. Another 430 one-person businesses have no payroll, by official counts.

How much do households in Madison County, MS spend on personal care products and services?

About $42.6M a year, or $970 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 132 hair salons on map listings, it comes to $323K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 43,917 households in Madison County and national spending patterns by income.

How does Madison County, MS compare with the U.S. for hair salons?

Madison County has 30.1 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $323K, 25% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Madison County would have about 99, against 132 on map listings. There is one business with payroll in the industry for every 1,464 households, against one for every 1,535 across the U.S. The official count rose 20.0% from 2019 to 2023, against +6.0% for the U.S.

How fast is Madison County, MS growing?

Population estimates put Madison County at 116,298 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 43,917 households. The median household income in Madison County is $83,441 a year, 3% above the U.S. median of $80,734. That rose 16.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 43 for hair salons (lower middle), #1,537 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.