Beauty and personal care · County · Mississippi
Hair salons in Pearl River County, MS
The hair salons in Pearl River County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,142 of 2,339 scored counties
#7 of 60 scored counties in Mississippi
- Listings
- 49
- 11 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $17.2M
- On personal care products and services · $787 a household
- Spending per listing
- $352K
- 18% below the U.S.
- Listings per 10k households
- 22.4
- 4% below the U.S.
- Population, 2025
- 59,363
- +5.6% since 2020
See the hair salons around any address in Pearl River County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pearl River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Pearl River County spend about $17.2M a year on personal care products and services, or $787 per household, 22% below the U.S. average. That is about $352K of household spending for each salon on map listings, 18% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 49 hair salons on map listings in Pearl River County as of September 2026. Of those, 11 are chain locations, or 22%, against 14% across the U.S. Per 10,000 households, that is 22.4, 4% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Pearl River County was 4 in 2023. That is one for every 5,470 households, against one for every 1,535 across the U.S. Official counts also show 145 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $245K has gone to businesses classed as beauty salons in Pearl River County.
Population estimates show Pearl River County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). For hair salons, Pearl River County has a Groundwork market score of 51 (upper middle): #1,142 of 2,339 scored counties and #7 of 60 scored counties in Mississippi.
How Pearl River County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pearl River County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 22.0 | 23.4 |
| Spending per listing | $352K | $358K | $430K |
| Households per official establishment | 5,470 | 3,793 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.7% | +6.0% |
| Population growth, 2020–2025 | +5.6% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $787 | $788 | $1,005 |
| Median household income | $58,135 | $56,447 | $80,734 |
| Groundwork market score | 51 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 23
- Annual payroll, 2023
- $495K
- One-person businesses, 2023
- 145Businesses with no payroll
- Map listings, September 2026
- 4911 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $245K
SBA-backed loans to businesses classed as beauty salons in Pearl River County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pearl River County
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pearl River County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Pearl River County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for hair salons, numbered among those based in Mississippi, with Pearl River County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 66 | 9 | 6.8 | $1.1M | +2.6% | #405 of 2,339 |
| 2DeSoto County, MS | 56 | 176 | 24.8 | $378K | +6.3% | #897 of 2,339 |
| 3Jackson County, MS | 54 | 127 | 22.0 | $383K | +3.0% | #986 of 2,339 |
| 4Walthall County, MS | 53 | 6 | 11.3 | $653K | +0.4% | #994 of 2,339 |
| 5Smith County, MS | 52 | 6 | 10.7 | $709K | −1.5% | #1,040 of 2,339 |
| 6Itawamba County, MS | 52 | 14 | 14.6 | $540K | +1.3% | #1,050 of 2,339 |
| 7Pearl River County, MS | 51 | 49 | 22.4 | $352K | +5.6% | #1,142 of 2,339 |
| 8Hancock County, MS | 50 | 46 | 22.7 | $374K | +1.6% | #1,203 of 2,339 |
| 9Scott County, MS | 49 | 14 | 14.5 | $487K | +0.4% | #1,225 of 2,339 |
| 10Tate County, MS | 49 | 19 | 17.2 | $476K | +2.1% | #1,228 of 2,339 |
Other business types in Pearl River County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons51
- Barbershops29
- Nail salons51
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Pearl River County, MS?
As of September 2026, map listings count 49 hair salons in Pearl River County. 11 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Another 145 one-person businesses have no payroll, by official counts.
How much do households in Pearl River County, MS spend on personal care products and services?
About $17.2M a year, or $787 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 49 hair salons on map listings, it comes to $352K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 21,880 households in Pearl River County and national spending patterns by income.
How does Pearl River County, MS compare with the U.S. for hair salons?
Pearl River County has 22.4 hair salons per 10,000 households, 4% below the U.S. rate of 23.4. Spending per salon is $352K, 18% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Pearl River County would have about 40, against 49 on map listings. There is one business with payroll in the industry for every 5,470 households, against one for every 1,535 across the U.S.
How fast is Pearl River County, MS growing?
Population estimates put Pearl River County at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. Median household income in Pearl River County is $58,135, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pearl River County scores 51 for hair salons (upper middle), #1,142 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pearl River County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Pearl River County
Screening a site or an acquisition in Pearl River County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pearl River County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.