Beauty and personal care · Small-town market · Mississippi
Hair salons in the Greenwood, MS area
How the Greenwood, MS area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #432 of 538 scored small-town markets
#9 of 17 scored small-town markets based in Mississippi
- Listings
- 23
- 6 chain locations (26%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $10M
- On personal care products and services · $692 a household
- Spending per listing
- $435K
- In line with the U.S.
- Listings per 10k households
- 15.9
- 32% below the U.S.
- Population, 2025
- 34,912
- −8.8% since 2020
See the hair salons around any address in the Greenwood area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Greenwood area scores 35 (lower middle) on the Groundwork market score for hair salons, ranking #432 of 538 scored small-town markets and #9 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
At $692 per household (31% below the U.S. average), households in the Greenwood area spend about $10M a year on personal care products and services. That is about $435K of household spending for each salon on map listings, in line with the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 23 hair salons on map listings in the Greenwood area as of September 2026. 6 of them (26%) are chain locations, against 14% across the U.S. That is 15.9 per 10,000 households, 32% below the U.S. rate of 23.4.
In 2023, official counts showed 5 businesses with payroll in the Greenwood area classed as beauty salons. That is one for every 2,892 households, against one for every 1,535 across the U.S. Population estimates put the population change in the Greenwood area from 2020 to 2025 at −8.8%, against +3.1% for the U.S.
How the Greenwood area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Greenwood area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.9 | 22.0 | 23.4 |
| Spending per listing | $435K | $358K | $430K |
| Households per official establishment | 2,892 | 3,793 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.7% | +6.0% |
| Population growth, 2020–2025 | −8.8% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $692 | $788 | $1,005 |
| Median household income | $39,534 | $56,447 | $80,734 |
| Groundwork market score | 35 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 9
- Annual payroll, 2023
- $107K
- One-person businesses, 2023
- 129Businesses with no payroll
- Map listings, September 2026
- 236 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Greenwood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Greenwood area
- Population, 2025 estimate
- 34,912−8.8% since 2020
- Households
- 14,461
- Median age
- 38.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.6
- Land area
- 1,223 sq. mi.
- People per square mile
- 30
- Median household income
- $39,534+30.8% vs. 2015–2019, before inflation
- Average household income
- $61,501
- Median home value
- $103,600
- Jobs located here
- 14,194
- Daytime population
- 37,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Greenwood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for hair salons, numbered among those based in Mississippi, with the Greenwood area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Starkville, MS | 58 | 42 | 16.2 | $465K | +0.8% | #174 of 538 |
| 2Picayune, MS | 54 | 49 | 22.4 | $352K | +5.6% | #234 of 538 |
| 3Natchez, MS-LA | 48 | 34 | 16.4 | $426K | −0.9% | #293 of 538 |
| 4Clarksdale, MS | 45 | 8 | 9.5 | $675K | −6.5% | #320 of 538 |
| 5Oxford, MS | 41 | 52 | 21.6 | $391K | +5.3% | #368 of 538 |
| 6Meridian, MS | 38 | 67 | 19.3 | $384K | −3.2% | #404 of 538 |
| 7Greenville, MS | 37 | 29 | 16.9 | $407K | −9.4% | #412 of 538 |
| 8McComb, MS | 36 | 40 | 19.7 | $353K | −2.6% | #426 of 538 |
| 9Greenwood, MS | 35 | 23 | 15.9 | $435K | −8.8% | #432 of 538 |
| 10Laurel, MS | 32 | 58 | 18.4 | $412K | −1.5% | #464 of 538 |
Other business types in the Greenwood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas24
- Hair salons35
- Barbershops6
- Nail salons15
- Spas and skin care34
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Greenwood, MS area?
As of September 2026, map listings count 23 hair salons in the Greenwood area. 6 of them (26%) are chain locations. The listings count hair and beauty salons. Official counts show 5 businesses with payroll classed as beauty salons in 2023. Another 129 one-person businesses have no payroll, by official counts.
How much do households in the Greenwood, MS area spend on personal care products and services?
About $10M a year, or $692 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 23 hair salons on map listings, it comes to $435K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 14,461 households in the Greenwood area and national spending patterns by income.
How does the Greenwood, MS area compare with the U.S. for hair salons?
The Greenwood area has 15.9 hair salons per 10,000 households, 32% below the U.S. rate of 23.4. Spending per salon is $435K, in line with the U.S. figure of $430K. The count on map listings matches the U.S. ratio of hair salons to household spending. There is one business with payroll in the industry for every 2,892 households, against one for every 1,535 across the U.S.
How fast is the Greenwood, MS area growing?
Population estimates put the Greenwood area at 34,912 people in 2025, down 8.8% since 2020, against +3.1% for the U.S. It has 14,461 households. Median household income in the Greenwood area is $39,534, 51% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greenwood area scores 35 for hair salons (lower middle), #432 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Greenwood area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Greenwood area
Screening a site or an acquisition in the Greenwood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Greenwood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.