Beauty and personal care · County · Mississippi
Hair salons in Covington County, MS
The hair salons in Covington County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 7 out of 100: Very low
Ranked #2,327 of 2,339 scored counties
#59 of 60 scored counties in Mississippi
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.3M
- On personal care products and services · $728 a household
- Spending per listing
- $254K
- 41% below the U.S.
- Listings per 10k households
- 28.7
- 23% above the U.S.
- Population, 2025
- 17,898
- −2.2% since 2020
See the hair salons around any address in Covington County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Covington County scores 7 (very low) on the Groundwork market score for hair salons, ranking #2,327 of 2,339 scored counties and #59 of 60 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Households in Covington County spend about $5.3M a year on personal care products and services, or $728 per household, 28% below the U.S. average. That works out to $254K per salon, 41% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 21 hair salons on map listings in Covington County as of September 2026. Chain locations make up 10% of them, against 14% across the U.S. Per 10,000 households, that is 28.7, 23% above the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Covington County, since they leave out counts under 3. Since fiscal 2022, 2 SBA-backed loans worth $32K have gone to businesses classed as beauty salons in Covington County. Population estimates put the population change in Covington County from 2020 to 2025 at −2.2%, against +3.1% for the U.S.
How Covington County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Covington County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.7 | 22.0 | 23.4 |
| Spending per listing | $254K | $358K | $430K |
| Households per official establishment | n/a | 3,793 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +1.7% | +6.0% |
| Population growth, 2020–2025 | −2.2% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $728 | $788 | $1,005 |
| Median household income | $45,051 | $56,447 | $80,734 |
| Groundwork market score | 7 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 68Businesses with no payroll
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $32K
SBA-backed loans to businesses classed as beauty salons in Covington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Covington County
- Population, 2025 estimate
- 17,898−2.2% since 2020
- Households
- 7,323
- Median age
- 38.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 414 sq. mi.
- People per square mile
- 44
- Median household income
- $45,051+18.0% vs. 2015–2019, before inflation
- Average household income
- $68,677
- Median home value
- $105,100
- Jobs located here
- 5,811
- Daytime population
- 16,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Covington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for hair salons, numbered among those based in Mississippi, with Covington County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 66 | 9 | 6.8 | $1.1M | +2.6% | #405 of 2,339 |
| 2DeSoto County, MS | 56 | 176 | 24.8 | $378K | +6.3% | #897 of 2,339 |
| 3Jackson County, MS | 54 | 127 | 22.0 | $383K | +3.0% | #986 of 2,339 |
| 4Walthall County, MS | 53 | 6 | 11.3 | $653K | +0.4% | #994 of 2,339 |
| 5Smith County, MS | 52 | 6 | 10.7 | $709K | −1.5% | #1,040 of 2,339 |
| 6Itawamba County, MS | 52 | 14 | 14.6 | $540K | +1.3% | #1,050 of 2,339 |
| 7Pearl River County, MS | 51 | 49 | 22.4 | $352K | +5.6% | #1,142 of 2,339 |
| 8Hancock County, MS | 50 | 46 | 22.7 | $374K | +1.6% | #1,203 of 2,339 |
| 9Scott County, MS | 49 | 14 | 14.5 | $487K | +0.4% | #1,225 of 2,339 |
| 10Tate County, MS | 49 | 19 | 17.2 | $476K | +2.1% | #1,228 of 2,339 |
| 59Covington County, MS | 7 | 21 | 28.7 | $254K | −2.2% | #2,327 of 2,339 |
Other business types in Covington County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Covington County, MS?
As of September 2026, map listings count 21 hair salons in Covington County. 2 of them (10%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Covington County: counts under 3 are left out. Official counts also show 68 one-person businesses without payroll.
How much do households in Covington County, MS spend on personal care products and services?
About $5.3M a year, or $728 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 21 hair salons on map listings, it comes to $254K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 7,323 households in Covington County and national spending patterns by income.
How does Covington County, MS compare with the U.S. for hair salons?
Covington County has 28.7 hair salons per 10,000 households, 23% above the U.S. rate of 23.4. Spending per salon is $254K, 41% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Covington County would have about 12, against 21 on map listings.
How fast is Covington County, MS growing?
Population estimates put Covington County at 17,898 people in 2025, down 2.2% since 2020, against +3.1% for the U.S. It has 7,323 households. Median household income in Covington County is $45,051, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Covington County scores 7 for hair salons (very low), #2,327 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Covington County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Covington County
Screening a site or an acquisition in Covington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Covington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.