Beauty and personal care · County · Mississippi
Hair salons in DeSoto County, MS
Competitor counts, household spending and official business counts for hair salons in DeSoto County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #897 of 2,339 scored counties
#2 of 60 scored counties in Mississippi
- Listings
- 176
- 35 chain locations (20%)
- Official establishments
- 26
- +18.2% since 2019
- Household spending a year
- $66.5M
- On personal care products and services · $937 a household
- Spending per listing
- $378K
- 12% below the U.S.
- Listings per 10k households
- 24.8
- 6% above the U.S.
- Population, 2025
- 197,918
- +6.3% since 2020
See the hair salons around any address in DeSoto County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $937 per household (7% below the U.S. average), households in DeSoto County spend about $66.5M a year on personal care products and services. Spread across 176 hair salons, that is $378K per salon, 12% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
DeSoto County has 176 hair salons on map listings as of September 2026. Chain locations make up 20% of them, against 14% across the U.S. That comes to 24.8 for every 10,000 households, 6% above the U.S. rate of 23.4.
Official counts show 26 businesses with payroll classed as beauty salons in DeSoto County in 2023, up 18.2% from 2019. That is one for every 2,730 households, against one for every 1,535 across the U.S. Official counts also show 953 one-person businesses without payroll.
Population estimates show DeSoto County grew 6.3% from 2020 to 2025, faster than the U.S. (+3.1%). For hair salons, DeSoto County has a Groundwork market score of 56 (upper middle): #897 of 2,339 scored counties and #2 of 60 scored counties in Mississippi.
How DeSoto County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | DeSoto County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.8 | 22.0 | 23.4 |
| Spending per listing | $378K | $358K | $430K |
| Households per official establishment | 2,730 | 3,793 | 1,535 |
| Official establishment growth, 2019–2023 | +18.2% | +1.7% | +6.0% |
| Population growth, 2020–2025 | +6.3% | −0.1% | +3.1% |
| Spending per household on personal care products and services | $937 | $788 | $1,005 |
| Median household income | $85,297 | $56,447 | $80,734 |
| Groundwork market score | 56 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22 → 26+18.2% over the period
- Employees, 2023
- 159
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 953Businesses with no payroll
- Map listings, September 2026
- 17635 chain locations
- Listings at the U.S. rate for this spending
- 155The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in DeSoto County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in DeSoto County
- Population, 2025 estimate
- 197,918+6.3% since 2020
- Households
- 70,986
- Median age
- 37.7
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 476 sq. mi.
- People per square mile
- 402
- Median household income
- $85,297+27.2% vs. 2015–2019, before inflation
- Average household income
- $101,760
- Median home value
- $269,600
- Jobs located here
- 80,765
- Daytime population
- 177,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in DeSoto County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for hair salons, numbered among those based in Mississippi, with DeSoto County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshall County, MS | 66 | 9 | 6.8 | $1.1M | +2.6% | #405 of 2,339 |
| 2DeSoto County, MS | 56 | 176 | 24.8 | $378K | +6.3% | #897 of 2,339 |
| 3Jackson County, MS | 54 | 127 | 22.0 | $383K | +3.0% | #986 of 2,339 |
| 4Walthall County, MS | 53 | 6 | 11.3 | $653K | +0.4% | #994 of 2,339 |
| 5Smith County, MS | 52 | 6 | 10.7 | $709K | −1.5% | #1,040 of 2,339 |
| 6Itawamba County, MS | 52 | 14 | 14.6 | $540K | +1.3% | #1,050 of 2,339 |
| 7Pearl River County, MS | 51 | 49 | 22.4 | $352K | +5.6% | #1,142 of 2,339 |
| 8Hancock County, MS | 50 | 46 | 22.7 | $374K | +1.6% | #1,203 of 2,339 |
| 9Scott County, MS | 49 | 14 | 14.5 | $487K | +0.4% | #1,225 of 2,339 |
| 10Tate County, MS | 49 | 19 | 17.2 | $476K | +2.1% | #1,228 of 2,339 |
Other business types in DeSoto County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons56
- Barbershops59
- Nail salons45
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in DeSoto County, MS?
Map listings as of September 2026 show 176 hair salons in DeSoto County. 35 of them (20%) are chain locations. The listings count hair and beauty salons. Official counts show 26 businesses with payroll classed as beauty salons in 2023, up 18.2% from 2019. Another 953 one-person businesses have no payroll, by official counts.
How much do households in DeSoto County, MS spend on personal care products and services?
About $66.5M a year, or $937 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 176 hair salons on map listings, it comes to $378K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 70,986 households in DeSoto County and national spending patterns by income.
How does DeSoto County, MS compare with the U.S. for hair salons?
DeSoto County has 24.8 hair salons per 10,000 households, 6% above the U.S. rate of 23.4. Spending per salon is $378K, 12% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, DeSoto County would have about 155, against 176 on map listings. There is one business with payroll in the industry for every 2,730 households, against one for every 1,535 across the U.S. The official count rose 18.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is DeSoto County, MS growing?
Population estimates put DeSoto County at 197,918 people in 2025, up 6.3% since 2020, faster than the U.S. (+3.1%). It has 70,986 households. Median household income in DeSoto County is $85,297, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. DeSoto County scores 56 for hair salons (upper middle), #897 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in DeSoto County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in DeSoto County
Screening a site or an acquisition in DeSoto County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of DeSoto County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.