Fitness and classes · County · Maryland
Yoga, Pilates and fitness studios in Montgomery County, MD
How Montgomery County, MD compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #352 of 777 scored counties
#12 of 17 scored counties in Maryland
- Listings
- 116
- 34 chain locations (29%)
- Official establishments
- 165
- All fitness and recreational sports centers · +3.1% since 2019
- Household spending a year
- $509M
- On memberships, classes and admissions · $1,308 a household
- Spending per listing
- $4.4M
- 8% above the U.S.
- Listings per 10k households
- 3.0
- 25% above the U.S.
- Population, 2025
- 1,074,582
- +1.3% since 2020
See the yoga, Pilates and fitness studios around any address in Montgomery County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 116 yoga, Pilates and fitness studios in Montgomery County. Chain locations make up 29% of them, against 18% across the U.S. That is 3.0 per 10,000 households, 25% above the U.S. rate of 2.4.
Households in Montgomery County spend about $509M a year on memberships, classes and admissions, or $1,308 per household, 33% above the U.S. average. That works out to $4.4M per studio, 8% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Montgomery County was 165 in 2023, up 3.1% from 2019. That is one for every 2,359 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 17 SBA-backed loans worth $9.8M have gone to businesses classed as fitness and recreational sports centers in Montgomery County.
Population estimates show Montgomery County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). For yoga, Pilates and fitness studios, Montgomery County has a Groundwork market score of 52 (upper middle): #352 of 777 scored counties and #12 of 17 scored counties in Maryland.
How Montgomery County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Montgomery County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.1 | 2.4 |
| Spending per listing | $4.4M | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,359 | 3,356 | 3,109 |
| Official establishment growth, 2019–2023 | +3.1% | −4.2% | +5.8% |
| Population growth, 2020–2025 | +1.3% | +1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,308 | $1,042 | $983 |
| Median household income | $132,450 | $103,678 | $80,734 |
| Groundwork market score | 52 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 160 → 165All fitness and recreational sports centers · +3.1% over the period
- Employees, 2023
- 3,470
- Annual payroll, 2023
- $73M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 11634 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $9.8M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Montgomery County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Montgomery County
- Population, 2025 estimate
- 1,074,582+1.3% since 2020
- Households
- 389,210
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 493 sq. mi.
- People per square mile
- 2,162
- Median household income
- $132,450+21.7% vs. 2015–2019, before inflation
- Average household income
- $181,353
- Median home value
- $640,300
- Jobs located here
- 491,378
- Daytime population
- 1,073,010Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for yoga, Pilates and fitness studios, numbered among those based in Maryland, with Montgomery County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charles County, MD | 85 | 11 | 1.8 | $6.4M | +5.9% | #9 of 777 |
| 2St. Mary’s County, MD | 77 | 5 | 1.2 | $9.8M | +2.4% | #32 of 777 |
| 3Prince George’s County, MD | 75 | 39 | 1.1 | $8.8M | +0.5% | #43 of 777 |
| 4Cecil County, MD | 75 | 5 | 1.2 | $7M | +3.2% | #44 of 777 |
| 5Frederick County, MD | 67 | 26 | 2.5 | $4.8M | +11.0% | #129 of 777 |
| 6Carroll County, MD | 64 | 11 | 1.7 | $6.7M | +2.2% | #155 of 777 |
| 7Washington County, MD | 62 | 8 | 1.3 | $5.7M | +2.0% | #182 of 777 |
| 8Anne Arundel County, MD | 59 | 47 | 2.1 | $5.7M | +1.7% | #213 of 777 |
| 9Queen Anne’s County, MD | 59 | 7 | 3.5 | $3.1M | +8.8% | #223 of 777 |
| 10Harford County, MD | 58 | 24 | 2.4 | $4.5M | +2.0% | #233 of 777 |
| 12Montgomery County, MD | 52 | 116 | 3.0 | $4.4M | +1.3% | #352 of 777 |
Other business types in Montgomery County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes58
- Gyms65
- Yoga, Pilates and fitness studios52
- Martial arts and dance studios53
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Montgomery County, MD?
There are 116 yoga, Pilates and fitness studios on map listings in Montgomery County as of September 2026. 34 of them (29%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 165 businesses with payroll classed as fitness and recreational sports centers in 2023, up 3.1% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Montgomery County, MD spend on memberships, classes and admissions?
About $509M a year, or $1,308 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 116 yoga, Pilates and fitness studios on map listings, it comes to $4.4M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 389,210 households in Montgomery County and national spending patterns by income.
How does Montgomery County, MD compare with the U.S. for yoga, Pilates and fitness studios?
Montgomery County has 3.0 yoga, Pilates and fitness studios per 10,000 households, 25% above the U.S. rate of 2.4. Spending per studio is $4.4M, 8% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Montgomery County would have about 125, against 116 on map listings. There is one business with payroll in the industry for every 2,359 households, against one for every 3,109 across the U.S. The official count rose 3.1% from 2019 to 2023, against +5.8% for the U.S.
How fast is Montgomery County, MD growing?
Population estimates put Montgomery County at 1,074,582 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 389,210 households. Median household income in Montgomery County is $132,450, 64% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Montgomery County scores 52 for yoga, Pilates and fitness studios (upper middle), #352 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Montgomery County
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.