Groundwork

Fitness and classes · Small-town market · Maryland

Yoga, Pilates and fitness studios in the Ocean Pines, MD area

The yoga, Pilates and fitness studios in the Ocean Pines, MD area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #82 of 112 scored small-town markets
#2 of 2 scored small-town markets based in Maryland

Listings
17
0 chain locations (0%)
Official establishments
7
All fitness and recreational sports centers
Household spending a year
$20.4M
On memberships, classes and admissions · $844 a household
Spending per listing
$1.2M
70% below the U.S.
Listings per 10k households
7.0
2.9 times the U.S.
Population, 2025
54,459
+3.7% since 2020

See the yoga, Pilates and fitness studios around any address in the Ocean Pines area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ocean Pines area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Ocean Pines area spend about $20.4M a year on memberships, classes and admissions, or $844 per household, 14% below the U.S. average. That works out to $1.2M per studio, 70% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

The Ocean Pines area has 17 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations, against 18% across the U.S. That comes to 7.0 for every 10,000 households, 2.9 times the U.S. rate of 2.4.

Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in the Ocean Pines area in 2023. That is one for every 3,448 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $120K has gone to businesses classed as fitness and recreational sports centers in the Ocean Pines area.

Population estimates show the Ocean Pines area grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in the Ocean Pines area is 41 (lower middle), #82 of 112 scored small-town markets and #2 of 2 scored small-town markets based in Maryland.

How the Ocean Pines area compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Ocean Pines, MD area compared with Maryland and the U.S.
MeasureOcean Pines areaMarylandU.S.
Listings per 10k households7.02.12.4
Spending per listing$1.2M$5M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,4483,3563,109
Official establishment growth, 2019–2023n/a−4.2%+5.8%
Population growth, 2020–2025+3.7%+1.4%+3.1%
Spending per household on memberships, classes and admissions$844$1,042$983
Median household income$81,745$103,678$80,734
Groundwork market score4160

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7All fitness and recreational sports centers
Employees, 2023
127
Annual payroll, 2023
$1.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
170 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$120K

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Ocean Pines area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Ocean Pines area

Population, 2025 estimate
54,459+3.7% since 2020
Households
24,136
Median age
50.1
Homes lived in by their owners
78%
Vehicles per household
1.9
Land area
468 sq. mi.
People per square mile
115
Median household income
$81,745
Average household income
$117,610
Median home value
$374,700
Jobs located here
22,476
Daytime population
52,245Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Ocean Pines area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Ocean Pines area. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Maryland

Every Maryland market ranked →

The highest-scoring small-town markets in Maryland for yoga, Pilates and fitness studios, numbered among those based in Maryland, with the Ocean Pines area marked.

Top small-town markets in Maryland

Small-town markets in Maryland ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Easton, MD4363.7$2.4M+2.0%#77 of 112
2Ocean Pines, MD41177.0$1.2M+3.7%#82 of 112

Other business types in the Ocean Pines area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Ocean Pines, MD area?

Map listings as of September 2026 show 17 yoga, Pilates and fitness studios in the Ocean Pines area. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in the Ocean Pines, MD area spend on memberships, classes and admissions?

About $20.4M a year, or $844 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 17 yoga, Pilates and fitness studios on map listings, it comes to $1.2M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 24,136 households in the Ocean Pines area and national spending patterns by income.

How does the Ocean Pines, MD area compare with the U.S. for yoga, Pilates and fitness studios?

The Ocean Pines area has 7.0 yoga, Pilates and fitness studios per 10,000 households, 2.9 times the U.S. rate of 2.4. Spending per studio is $1.2M, 70% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Ocean Pines area would have about 5, against 17 on map listings. There is one business with payroll in the industry for every 3,448 households, against one for every 3,109 across the U.S.

How fast is the Ocean Pines, MD area growing?

Population estimates put the Ocean Pines area at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. The median household income in the Ocean Pines area is $81,745 a year, in line with the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ocean Pines area scores 41 for yoga, Pilates and fitness studios (lower middle), #82 of 112 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Ocean Pines area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Ocean Pines area

Screening a site or an acquisition in the Ocean Pines area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Ocean Pines area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.