Fitness and classes · County · Maryland
Yoga, Pilates and fitness studios in Howard County, MD
The yoga, Pilates and fitness studios in Howard County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #246 of 777 scored counties
#11 of 17 scored counties in Maryland
- Listings
- 36
- 5 chain locations (14%)
- Official establishments
- 50
- All fitness and recreational sports centers · −10.7% since 2019
- Household spending a year
- $171.8M
- On memberships, classes and admissions · $1,419 a household
- Spending per listing
- $4.8M
- 18% above the U.S.
- Listings per 10k households
- 3.0
- 25% above the U.S.
- Population, 2025
- 339,183
- +1.9% since 2020
See the yoga, Pilates and fitness studios around any address in Howard County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Howard County comes to about $171.8M a year: $1,419 per household, 44% above the U.S. average. That is about $4.8M of household spending for each studio on map listings, 18% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 36 yoga, Pilates and fitness studios on map listings in Howard County as of September 2026. Of those, 5 are chain locations, or 14%, against 18% across the U.S. That comes to 3.0 for every 10,000 households, 25% above the U.S. rate of 2.4.
Official counts show 50 businesses with payroll classed as fitness and recreational sports centers in Howard County in 2023, down 10.7% from 2019. That is one for every 2,421 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 6 SBA-backed loans worth $4.4M have gone to businesses classed as fitness and recreational sports centers in Howard County.
Between 2020 and 2025, the population of Howard County grew 1.9%, slower than the U.S. (+3.1%). Howard County scores 57 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #246 of 777 scored counties and #11 of 17 scored counties in Maryland.
How Howard County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Howard County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.1 | 2.4 |
| Spending per listing | $4.8M | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,421 | 3,356 | 3,109 |
| Official establishment growth, 2019–2023 | −10.7% | −4.2% | +5.8% |
| Population growth, 2020–2025 | +1.9% | +1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,419 | $1,042 | $983 |
| Median household income | $149,763 | $103,678 | $80,734 |
| Groundwork market score | 57 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56 → 50All fitness and recreational sports centers · −10.7% over the period
- Employees, 2023
- 1,344
- Annual payroll, 2023
- $22.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 365 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $4.4M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Howard County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Howard County
- Population, 2025 estimate
- 339,183+1.9% since 2020
- Households
- 121,065
- Median age
- 40.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 251 sq. mi.
- People per square mile
- 1,340
- Median household income
- $149,763+23.6% vs. 2015–2019, before inflation
- Average household income
- $184,243
- Median home value
- $597,900
- Jobs located here
- 185,575
- Daytime population
- 363,145Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Howard County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for yoga, Pilates and fitness studios, numbered among those based in Maryland, with Howard County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charles County, MD | 85 | 11 | 1.8 | $6.4M | +5.9% | #9 of 777 |
| 2St. Mary’s County, MD | 77 | 5 | 1.2 | $9.8M | +2.4% | #32 of 777 |
| 3Prince George’s County, MD | 75 | 39 | 1.1 | $8.8M | +0.5% | #43 of 777 |
| 4Cecil County, MD | 75 | 5 | 1.2 | $7M | +3.2% | #44 of 777 |
| 5Frederick County, MD | 67 | 26 | 2.5 | $4.8M | +11.0% | #129 of 777 |
| 6Carroll County, MD | 64 | 11 | 1.7 | $6.7M | +2.2% | #155 of 777 |
| 7Washington County, MD | 62 | 8 | 1.3 | $5.7M | +2.0% | #182 of 777 |
| 8Anne Arundel County, MD | 59 | 47 | 2.1 | $5.7M | +1.7% | #213 of 777 |
| 9Queen Anne’s County, MD | 59 | 7 | 3.5 | $3.1M | +8.8% | #223 of 777 |
| 10Harford County, MD | 58 | 24 | 2.4 | $4.5M | +2.0% | #233 of 777 |
| 11Howard County, MD | 57 | 36 | 3.0 | $4.8M | +1.9% | #246 of 777 |
Other business types in Howard County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms61
- Yoga, Pilates and fitness studios57
- Martial arts and dance studios50
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Howard County, MD?
As of September 2026, map listings count 36 yoga, Pilates and fitness studios in Howard County. 5 of them (14%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 50 businesses with payroll classed as fitness and recreational sports centers in 2023, down 10.7% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Howard County, MD spend on memberships, classes and admissions?
About $171.8M a year, or $1,419 per household. That is 44% above the U.S. average (an index of 144, where 100 is the U.S. average). Spread across the 36 yoga, Pilates and fitness studios on map listings, it comes to $4.8M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 121,065 households in Howard County and national spending patterns by income.
How does Howard County, MD compare with the U.S. for yoga, Pilates and fitness studios?
Howard County has 3.0 yoga, Pilates and fitness studios per 10,000 households, 25% above the U.S. rate of 2.4. Spending per studio is $4.8M, 18% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Howard County would have about 42, against 36 on map listings. There is one business with payroll in the industry for every 2,421 households, against one for every 3,109 across the U.S. The official count fell 10.7% from 2019 to 2023, against +5.8% for the U.S.
How fast is Howard County, MD growing?
Population estimates put Howard County at 339,183 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 121,065 households. The median household income in Howard County is $149,763 a year, 86% above the U.S. median of $80,734. That rose 23.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Howard County scores 57 for yoga, Pilates and fitness studios (upper middle), #246 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Howard County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Howard County
Screening a site or an acquisition in Howard County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Howard County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.