Fitness and classes · County · Maryland
Yoga, Pilates and fitness studios in Worcester County, MD
The yoga, Pilates and fitness studios in Worcester County, MD, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #628 of 777 scored counties
#16 of 17 scored counties in Maryland
- Listings
- 17
- 0 chain locations (0%)
- Official establishments
- 7
- All fitness and recreational sports centers
- Household spending a year
- $20.4M
- On memberships, classes and admissions · $844 a household
- Spending per listing
- $1.2M
- 70% below the U.S.
- Listings per 10k households
- 7.0
- 2.9 times the U.S.
- Population, 2025
- 54,459
- +3.7% since 2020
See the yoga, Pilates and fitness studios around any address in Worcester County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, Worcester County has a Groundwork market score of 36 (lower middle): #628 of 777 scored counties and #16 of 17 scored counties in Maryland. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Worcester County comes to about $20.4M a year: $844 per household, 14% below the U.S. average. That works out to $1.2M per studio, 70% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
Worcester County has 17 yoga, Pilates and fitness studios on map listings as of September 2026. None of them are chain locations, against 18% across the U.S. Per 10,000 households, that is 7.0, 2.9 times the U.S. rate of 2.4.
Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in Worcester County in 2023. That is one for every 3,448 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $120K has gone to businesses classed as fitness and recreational sports centers in Worcester County. Population estimates show Worcester County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%).
How Worcester County compares
The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Maryland | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 2.1 | 2.4 |
| Spending per listing | $1.2M | $5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,448 | 3,356 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −4.2% | +5.8% |
| Population growth, 2020–2025 | +3.7% | +1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $844 | $1,042 | $983 |
| Median household income | $81,745 | $103,678 | $80,734 |
| Groundwork market score | 36 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 7All fitness and recreational sports centers
- Employees, 2023
- 127
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 170 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $120K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Worcester County
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Maryland
Every Maryland market ranked →The highest-scoring counties in Maryland for yoga, Pilates and fitness studios, numbered among those based in Maryland, with Worcester County marked.
Top counties in Maryland
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Charles County, MD | 85 | 11 | 1.8 | $6.4M | +5.9% | #9 of 777 |
| 2St. Mary’s County, MD | 77 | 5 | 1.2 | $9.8M | +2.4% | #32 of 777 |
| 3Prince George’s County, MD | 75 | 39 | 1.1 | $8.8M | +0.5% | #43 of 777 |
| 4Cecil County, MD | 75 | 5 | 1.2 | $7M | +3.2% | #44 of 777 |
| 5Frederick County, MD | 67 | 26 | 2.5 | $4.8M | +11.0% | #129 of 777 |
| 6Carroll County, MD | 64 | 11 | 1.7 | $6.7M | +2.2% | #155 of 777 |
| 7Washington County, MD | 62 | 8 | 1.3 | $5.7M | +2.0% | #182 of 777 |
| 8Anne Arundel County, MD | 59 | 47 | 2.1 | $5.7M | +1.7% | #213 of 777 |
| 9Queen Anne’s County, MD | 59 | 7 | 3.5 | $3.1M | +8.8% | #223 of 777 |
| 10Harford County, MD | 58 | 24 | 2.4 | $4.5M | +2.0% | #233 of 777 |
| 16Worcester County, MD | 36 | 17 | 7.0 | $1.2M | +3.7% | #628 of 777 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes49
- Gyms50
- Yoga, Pilates and fitness studios36
- Martial arts and dance studios67
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Worcester County, MD?
Map listings as of September 2026 show 17 yoga, Pilates and fitness studios in Worcester County. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Worcester County, MD spend on memberships, classes and admissions?
About $20.4M a year, or $844 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 17 yoga, Pilates and fitness studios on map listings, it comes to $1.2M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 24,136 households in Worcester County and national spending patterns by income.
How does Worcester County, MD compare with the U.S. for yoga, Pilates and fitness studios?
Worcester County has 7.0 yoga, Pilates and fitness studios per 10,000 households, 2.9 times the U.S. rate of 2.4. Spending per studio is $1.2M, 70% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Worcester County would have about 5, against 17 on map listings. There is one business with payroll in the industry for every 3,448 households, against one for every 3,109 across the U.S.
How fast is Worcester County, MD growing?
Population estimates put Worcester County at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. The median household income in Worcester County is $81,745 a year, in line with the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 36 for yoga, Pilates and fitness studios (lower middle), #628 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.