Groundwork

Fitness and classes · Metro area · Pennsylvania

Yoga, Pilates and fitness studios in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area

The yoga, Pilates and fitness studios in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #219 of 347 scored metro areas
#13 of 16 scored metro areas based in Pennsylvania

Listings
636
103 chain locations (16%)
Official establishments
1,007
All fitness and recreational sports centers · +0.5% since 2019
Household spending a year
$2.7B
On memberships, classes and admissions · $1,080 a household
Spending per listing
$4.2M
3% above the U.S.
Listings per 10k households
2.6
8% above the U.S.
Population, 2025
6,329,118
+1.4% since 2020

See the yoga, Pilates and fitness studios around any address in the Philadelphia-Camden-Wilmington metro area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Philadelphia-Camden-Wilmington metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 636 yoga, Pilates and fitness studios in the Philadelphia-Camden-Wilmington metro area. Chain locations make up 16% of them, against 18% across the U.S. That is 2.6 per 10,000 households, 8% above the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in the Philadelphia-Camden-Wilmington metro area comes to about $2.7B a year: $1,080 per household, 10% above the U.S. average. That is about $4.2M of household spending for each studio on map listings, 3% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

In 2023, official counts showed 1,007 businesses with payroll in the Philadelphia-Camden-Wilmington metro area classed as fitness and recreational sports centers, up 0.5% from 2019. That is one for every 2,451 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 119 SBA-backed loans worth $61.6M have gone to businesses classed as fitness and recreational sports centers in the Philadelphia-Camden-Wilmington metro area.

Population estimates put the population change in the Philadelphia-Camden-Wilmington metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). For yoga, Pilates and fitness studios, the Philadelphia-Camden-Wilmington metro area has a Groundwork market score of 44 (lower middle): #219 of 347 scored metro areas and #13 of 16 scored metro areas based in Pennsylvania.

How the Philadelphia-Camden-Wilmington metro area compares

The same measures for Pennsylvania and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area compared with Pennsylvania and the U.S.
MeasurePhiladelphia-Camden-Wilmington metro areaPennsylvaniaU.S.
Listings per 10k households2.62.12.4
Spending per listing$4.2M$4.5M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,4513,2223,109
Official establishment growth, 2019–2023+0.5%−1.0%+5.8%
Population growth, 2020–2025+1.4%+0.5%+3.1%
Spending per household on memberships, classes and admissions$1,080$926$983
Median household income$91,289$77,971$80,734
Groundwork market score4447

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,007All fitness and recreational sports centers · +0.5% over the period
Employees, 2023
18,385
Annual payroll, 2023
$342M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
636103 chain locations
Listings at the U.S. rate for this spending
656The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
119
Amount
$61.6M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Philadelphia-Camden-Wilmington metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Philadelphia-Camden-Wilmington metro area

Population, 2025 estimate
6,329,118+1.4% since 2020
Households
2,467,761
Median age
40.5
Homes lived in by their owners
67%
Vehicles per household
1.6
Land area
4,603 sq. mi.
People per square mile
1,363
Median household income
$91,289+26.2% vs. 2015–2019, before inflation
Average household income
$126,166
Median home value
$351,900
Jobs located here
2,980,509
Daytime population
6,255,075Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Philadelphia-Camden-Wilmington metro area?

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Yoga, Pilates and fitness studios across Pennsylvania

Every Pennsylvania market ranked →

The highest-scoring metro areas in Pennsylvania for yoga, Pilates and fitness studios, numbered among those based in Pennsylvania, with the Philadelphia-Camden-Wilmington metro area marked.

Top metro areas in Pennsylvania

Metro areas in Pennsylvania ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1York-Hanover, PA75231.3$7.3M+3.6%#15 of 347
2Chambersburg, PA7271.1$7.6M+3.0%#27 of 347
3Lancaster, PA69281.3$7.3M+1.9%#38 of 347
4Gettysburg, PA6882.0$4.6M+3.6%#44 of 347
5Lebanon, PA6450.9$9.7M+2.2%#54 of 347
6Reading, PA58291.8$5M+2.7%#99 of 347
7Allentown-Bethlehem-Easton, PA-NJ58732.1$4.5M+3.0%#102 of 347
8Johnstown, PA5261.1$6.1M−3.2%#140 of 347
9Harrisburg-Carlisle, PA51592.4$3.8M+4.2%#159 of 347
10Altoona, PA4961.2$5.9M−2.5%#170 of 347
13Philadelphia-Camden-Wilmington, PA-NJ-DE-MD446362.6$4.2M+1.4%#219 of 347

Other business types in the Philadelphia-Camden-Wilmington metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area?

There are 636 yoga, Pilates and fitness studios on map listings in the Philadelphia-Camden-Wilmington metro area as of September 2026. 103 of them (16%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 1,007 businesses with payroll classed as fitness and recreational sports centers in 2023, up 0.5% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area spend on memberships, classes and admissions?

About $2.7B a year, or $1,080 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 636 yoga, Pilates and fitness studios on map listings, it comes to $4.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 2,467,761 households in the Philadelphia-Camden-Wilmington metro area and national spending patterns by income.

How does the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area compare with the U.S. for yoga, Pilates and fitness studios?

The Philadelphia-Camden-Wilmington metro area has 2.6 yoga, Pilates and fitness studios per 10,000 households, 8% above the U.S. rate of 2.4. Spending per studio is $4.2M, 3% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Philadelphia-Camden-Wilmington metro area would have about 656, against 636 on map listings. There is one business with payroll in the industry for every 2,451 households, against one for every 3,109 across the U.S. The official count rose 0.5% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area growing?

Population estimates put the Philadelphia-Camden-Wilmington metro area at 6,329,118 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 2,467,761 households. Median household income in the Philadelphia-Camden-Wilmington metro area is $91,289, 13% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Philadelphia-Camden-Wilmington metro area scores 44 for yoga, Pilates and fitness studios (lower middle), #219 of 347 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Philadelphia-Camden-Wilmington metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Philadelphia-Camden-Wilmington metro area

Screening a site or an acquisition in the Philadelphia-Camden-Wilmington metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.