Fitness and classes · Metro area · Tennessee
Yoga, Pilates and fitness studios in the Chattanooga, TN-GA metro area
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Chattanooga, TN-GA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #184 of 347 scored metro areas
#6 of 9 scored metro areas based in Tennessee
- Listings
- 40
- 8 chain locations (20%)
- Official establishments
- 73
- All fitness and recreational sports centers · +13.1% since 2019
- Household spending a year
- $168.2M
- On memberships, classes and admissions · $727 a household
- Spending per listing
- $4.2M
- 4% above the U.S.
- Listings per 10k households
- 1.7
- 29% below the U.S.
- Population, 2025
- 594,530
- +5.3% since 2020
See the yoga, Pilates and fitness studios around any address in the Chattanooga metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 40 yoga, Pilates and fitness studios in the Chattanooga metro area. Of those, 8 are chain locations, or 20%, against 18% across the U.S. Per 10,000 households, that is 1.7, 29% below the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in the Chattanooga metro area comes to about $168.2M a year: $727 per household, 26% below the U.S. average. Spread across 40 yoga, Pilates and fitness studios, that is $4.2M per studio, 4% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 73 businesses with payroll classed as fitness and recreational sports centers in the Chattanooga metro area in 2023, up 13.1% from 2019. That is one for every 3,169 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 10 SBA-backed loans worth $6.3M have gone to businesses classed as fitness and recreational sports centers in the Chattanooga metro area.
Between 2020 and 2025, the population of the Chattanooga metro area grew 5.3%, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in the Chattanooga metro area is 48 (lower middle), #184 of 347 scored metro areas and #6 of 9 scored metro areas based in Tennessee.
How the Chattanooga metro area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chattanooga metro area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 1.6 | 2.4 |
| Spending per listing | $4.2M | $4.5M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,169 | 3,593 | 3,109 |
| Official establishment growth, 2019–2023 | +13.1% | +15.8% | +5.8% |
| Population growth, 2020–2025 | +5.3% | +5.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $727 | $703 | $983 |
| Median household income | $72,161 | $69,595 | $80,734 |
| Groundwork market score | 48 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 73All fitness and recreational sports centers · +13.1% over the period
- Employees, 2023
- 1,027
- Annual payroll, 2023
- $16.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 408 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $6.3M
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Chattanooga metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Chattanooga metro area
- Population, 2025 estimate
- 594,530+5.3% since 2020
- Households
- 231,335
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 2,089 sq. mi.
- People per square mile
- 276
- Median household income
- $72,161+35.8% vs. 2015–2019, before inflation
- Average household income
- $100,295
- Median home value
- $272,400
- Jobs located here
- 258,793
- Daytime population
- 593,840Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Chattanooga metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Tennessee
Every Tennessee market ranked →The highest-scoring metro areas in Tennessee for yoga, Pilates and fitness studios, numbered among those based in Tennessee, with the Chattanooga metro area marked.
Top metro areas in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Knoxville, TN | 62 | 52 | 1.4 | $5.2M | +6.9% | #67 of 347 |
| 2Clarksville, TN-KY | 61 | 17 | 1.4 | $4.6M | +8.5% | #77 of 347 |
| 3Kingsport-Bristol, TN-VA | 59 | 13 | 1.0 | $5.9M | +2.3% | #90 of 347 |
| 4Memphis, TN-MS-AR | 55 | 52 | 1.0 | $7M | −0.3% | #119 of 347 |
| 5Johnson City, TN | 50 | 13 | 1.5 | $4M | +4.3% | #168 of 347 |
| 6Chattanooga, TN-GA | 48 | 40 | 1.7 | $4.2M | +5.3% | #184 of 347 |
| 7Cleveland, TN | 46 | 9 | 1.8 | $3.5M | +6.1% | #208 of 347 |
| 8Jackson, TN | 42 | 8 | 1.1 | $5.3M | +2.2% | #239 of 347 |
| 9Nashville-Davidson–Murfreesboro–Franklin, TN | 39 | 218 | 2.6 | $3.2M | +8.7% | #274 of 347 |
Other business types in the Chattanooga metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes43
- Gyms35
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios60
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Chattanooga, TN-GA metro area?
The Chattanooga metro area has 40 yoga, Pilates and fitness studios on map listings as of September 2026. 8 of them (20%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 73 businesses with payroll classed as fitness and recreational sports centers in 2023, up 13.1% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Chattanooga, TN-GA metro area spend on memberships, classes and admissions?
About $168.2M a year, or $727 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 40 yoga, Pilates and fitness studios on map listings, it comes to $4.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 231,335 households in the Chattanooga metro area and national spending patterns by income.
How does the Chattanooga, TN-GA metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Chattanooga metro area has 1.7 yoga, Pilates and fitness studios per 10,000 households, 29% below the U.S. rate of 2.4. Spending per studio is $4.2M, 4% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Chattanooga metro area would have about 41, against 40 on map listings. There is one business with payroll in the industry for every 3,169 households, against one for every 3,109 across the U.S. The official count rose 13.1% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Chattanooga, TN-GA metro area growing?
Population estimates put the Chattanooga metro area at 594,530 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 231,335 households. Median household income in the Chattanooga metro area is $72,161, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Chattanooga metro area scores 48 for yoga, Pilates and fitness studios (lower middle), #184 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Chattanooga metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Chattanooga metro area
Screening a site or an acquisition in the Chattanooga metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Chattanooga metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.