Groundwork

Fitness and classes · County · Georgia

Yoga, Pilates and fitness studios in Gwinnett County, GA

How Gwinnett County, GA compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #283 of 777 scored counties
#11 of 25 scored counties in Georgia

Listings
71
19 chain locations (27%)
Official establishments
110
All fitness and recreational sports centers · −2.6% since 2019
Household spending a year
$283.5M
On memberships, classes and admissions · $867 a household
Spending per listing
$4M
2% below the U.S.
Listings per 10k households
2.2
8% below the U.S.
Population, 2025
1,018,099
+6.2% since 2020

See the yoga, Pilates and fitness studios around any address in Gwinnett County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $867 per household (12% below the U.S. average), households in Gwinnett County spend about $283.5M a year on memberships, classes and admissions. That is about $4M of household spending for each studio on map listings, 2% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Gwinnett County has 71 yoga, Pilates and fitness studios on map listings as of September 2026. 19 of them (27%) are chain locations, against 18% across the U.S. That comes to 2.2 for every 10,000 households, 8% below the U.S. rate of 2.4.

In 2023, official counts showed 110 businesses with payroll in Gwinnett County classed as fitness and recreational sports centers, down 2.6% from 2019. That is one for every 2,973 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 21 SBA-backed loans worth $9.6M have gone to businesses classed as fitness and recreational sports centers in Gwinnett County.

Population estimates put the population change in Gwinnett County from 2020 to 2025 at +6.2%, faster than the U.S. (+3.1%). The Groundwork market score for yoga, Pilates and fitness studios in Gwinnett County is 55 (upper middle), #283 of 777 scored counties and #11 of 25 scored counties in Georgia.

How Gwinnett County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Gwinnett County, GA compared with Georgia and the U.S.
MeasureGwinnett CountyGeorgiaU.S.
Listings per 10k households2.22.02.4
Spending per listing$4M$4M$4.1M
Households per official establishment (all fitness and recreational sports centers)2,9733,4353,109
Official establishment growth, 2019–2023−2.6%+5.2%+5.8%
Population growth, 2020–2025+6.2%+5.3%+3.1%
Spending per household on memberships, classes and admissions$867$792$983
Median household income$87,890$77,353$80,734
Groundwork market score5548

Official counts and lending

Businesses

Official establishments, 2019 to 2023
113 → 110All fitness and recreational sports centers · −2.6% over the period
Employees, 2023
1,650
Annual payroll, 2023
$24.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7119 chain locations
Listings at the U.S. rate for this spending
70The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
21
Amount
$9.6M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Gwinnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Gwinnett County

Population, 2025 estimate
1,018,099+6.2% since 2020
Households
327,043
Median age
36.6
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
431 sq. mi.
People per square mile
2,273
Median household income
$87,890+23.7% vs. 2015–2019, before inflation
Average household income
$113,877
Median home value
$380,900
Jobs located here
404,763
Daytime population
958,914Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Gwinnett County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for yoga, Pilates and fitness studios, numbered among those based in Georgia, with Gwinnett County marked.

Top counties in Georgia

Counties in Georgia ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Paulding County, GA7871.2$7.5M+12.7%#27 of 777
2Henry County, GA7691.0$7.5M+9.5%#39 of 777
3Coweta County, GA7681.4$6.4M+9.2%#40 of 777
4Houston County, GA7550.8$9.4M+8.5%#42 of 777
5Bartow County, GA6451.2$6.2M+10.5%#156 of 777
6Columbia County, GA64101.8$5.2M+7.9%#159 of 777
7Hall County, GA64141.9$4.2M+11.4%#162 of 777
8Forsyth County, GA60283.1$4.3M+11.8%#208 of 777
9Carroll County, GA6071.6$4.2M+9.8%#209 of 777
10Bulloch County, GA5651.6$3.6M+8.8%#271 of 777
11Gwinnett County, GA55712.2$4M+6.2%#283 of 777

Other business types in Gwinnett County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Gwinnett County, GA?

Map listings as of September 2026 show 71 yoga, Pilates and fitness studios in Gwinnett County. 19 of them (27%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 110 businesses with payroll classed as fitness and recreational sports centers in 2023, down 2.6% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

How much do households in Gwinnett County, GA spend on memberships, classes and admissions?

About $283.5M a year, or $867 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 71 yoga, Pilates and fitness studios on map listings, it comes to $4M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 327,043 households in Gwinnett County and national spending patterns by income.

How does Gwinnett County, GA compare with the U.S. for yoga, Pilates and fitness studios?

Gwinnett County has 2.2 yoga, Pilates and fitness studios per 10,000 households, 8% below the U.S. rate of 2.4. Spending per studio is $4M, 2% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Gwinnett County would have about 70, against 71 on map listings. There is one business with payroll in the industry for every 2,973 households, against one for every 3,109 across the U.S. The official count fell 2.6% from 2019 to 2023, against +5.8% for the U.S.

How fast is Gwinnett County, GA growing?

Population estimates put Gwinnett County at 1,018,099 people in 2025, up 6.2% since 2020, faster than the U.S. (+3.1%). It has 327,043 households. The median household income in Gwinnett County is $87,890 a year, 9% above the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gwinnett County scores 55 for yoga, Pilates and fitness studios (upper middle), #283 of 777 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Gwinnett County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Gwinnett County

Screening a site or an acquisition in Gwinnett County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Gwinnett County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.